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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

”Det är att göra en god gärning utan att tänka på att det är en god gärning” – Nalle Puh : En studie av försäkringsbranschens CSR-kommunikation.

Frenning, Carolina, Hall, Camilla January 2013 (has links)
The purpose of this study is to investigate how Swedish insurance companies communicate corporal social responsibility (CSR). We used two methods for approaching the purpose. At first we approached a quantitative content analysis to investigate in which ways the companies communicated on their websites. In the second part of the study we used qualitative textual analysis to study two companies sustainable reports. The theoretical framework of the study is based on theories of CSR and how to communicate it. Scholars who set the base for this study is Grankvist who categorised CSR, L ́Etang ́s theories about it and Dawkins view on communication of the field. A keyresult from the study is that there is no common ways of communicate CSR on websites in Swedish insurance companies, even though similarities can be found. The study also showed that the companies focused on the social category of CSR.

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