Buildings account for up to a third of total world greenhouse gas GHG emissions, and this pattern is expected to persist. By 2050, cities will be home to 70 % of the world's population, demanding a significant number of buildings to be constructed. Efforts to reduce these emissions in the past had varied performance. However, several examples indicate that well thought and adequately executed mix of building technology coupled with environmental policies may reduce emissions. Therefore, cities worldwide are joining the race to decarbonize their buildings to become net-zero carbon and support green economies through a diversified bundle of policies. However, designing and selecting the appropriate mix of building technology and environmental policies is challenging to generate the most outlast net-zero carbon impacts. This research aims to uncover the intersection between science and policy's role in achieving a global net-zero energy building sector. First, an urban comparative analysis for ten environment-leading cities has been made to understand the latest progress in the building sector and draw on future recommendations. The findings are thematically grouped into five themes a) Building's energy efficiency (energy demand sector). (b) Electrified renewable grids (energy supply sector). (c) Green fiscal incentives (d) Education and capacity building. (e) Governance and collaboration. Second, the University of Ottawa has been utilized as a part of the campus as a living lab initiative to examine installing photovoltaic panels over the campus buildings as part of the university expansion program to achieve net-zero operations by 2040. The following parameters have been considered to address the PV systems viability, 1) the expected electricity output. 2) the initial and operational costs. 3) the GHG reductions in operational energy. 4) the PV system embodied carbons. RETScreen Expert software has been used to perform the Life Cycle Cost Analysis (LCCA) to assess PV system output and financial viability. One Click-LCA software to carry-out Life Cycle Assessment (LCA) to assess embodied carbons. The results indicate from analyzing 31 buildings that 20% - 107% of electricity can be offset depending on each building's energy use and solar collector area. Additionally, the 31 buildings analyzed for electricity generation collectively have the potential to save around 23% of the total campus electricity consumption with a production capacity of 18 million units (kWh) annually, including 21,108 solar panels. Also, the project shows financial viability only if the PV systems are installed as part of the whole campus with a Net Present Value (NPV) of $4,985,89 and an Internal Rate of Return (IRR) of 11.4%. The analysis shows 24% and 18% maximum sensitivity to increased initial cost and decreased electricity generation/rate. Finally, the GHG estimated reductions over 25 years from generated electricity are 14,445 tCO2, and the estimated increased embodied carbons from the Life Cycle Assessment are set to be 1,023 tCO2. Additionally, drawing upon urban analysis and the case study, the research highlights the dynamic nature of the building sector emissions reduction and city initiatives. Thirdly, a detailed analysis was carried out in the System Advisor Model (SAM) software to integrate the solar system with energy storage in the Advanced Research Complex (ARC) Building at the University of Ottawa. The study assesses the system viability and helps the university to reduce its monthly electricity bill and help Ontario to maintain its grid reliability by keeping the electricity demand low at peak times. The findings show that using an integrated solar system with an energy storage system by mitigating 100%, 90%, 75%, and 50% of the building electricity demand during the Ontario gird peak could lead to a Net Present Value of $2,01, $1.70, $1.30, and $0.864 million over 25 years the lifetime of the project through the Ontario Global Adjustment Program. The study also shows that with the absence of the Ontario Global Adjustment Program as a fiscal reform tool and relying only on the time of use electricity rates, the solar panels with an energy storage system could lead to a negative Net Present Value of $-550 thousand.

In this dissertation we address three different sustainability concepts: [1] modeling of biodiesel production via heterogeneous catalysis, [2] life cycle analysis for pyrolysis of switchgrass for using in power plant, and [3] modeling of pyrolysis of biomass. Thus we deal with Specific Aim 1, 2 and 3. In Specific Aim 1, the models for esterification in biodiesel production via heterogeneous catalysis were developed. The models of the reaction over the catalysts were developed in two parts. First, a kinetic study was performed using a deterministic model to develop a suitable kinetic expression; the related parameters were subsequently estimated by numerical techniques. Second, a stochastic model was developed to further confirm the nature of the reaction at the molecular level. The deterministic and stochastic models were in good agreement. In Specific Aim 2, life cycle analysis and life cycle cost for pyrolysis of switchgrass for using in power plant model were developed. The greenhouse gas (GHG) emission for power generation was investigated through life cycle assessment. The process consists of cultivation, harvesting, transportation, storage, pyrolysis, transportation and power generation. Here pyrolysis oil is converted to electric power through co- combustion in conventional fossil fuel power plants. The conventional power plants which are considered in this work are diesel engine power plant, natural gas turbine power plant, coal-fired steam-cycle power plant and oil-fired steam-cycle power plant. Several scenarios are conducted to determine the effect of selected design variables on the production of pyrolysis oil and type of conventional power plants. In Specific Aim 3, pyrolysis of biomass models were developed. Since modeling of pyrolysis of biomass is complex and challenging because of short reaction times, temperatures as high as a thousand degrees Celsius, and biomass of varying or unknown chemical compositions. As such a deterministic model is not capable of representing the pyrolysis reaction system. We propose a new kinetic reaction model, which would account for significant uncertainty. Specifically we have employed fuzzy modeling using the adaptive neuro-fuzzy inference system (ANFIS) in order to describe the pyrolysis of biomass. The resulting model is in better agreement with experimental data than known deterministic models. / Ph. D.

No / This paper argues that the technology life cycle literature is confused and incomplete. This literature is first reviewed with consideration of the related concepts of the life cycles for industries and products. By exploring the inter-relationships between these, an integrated view of the technology life cycle is produced. A new conceptualization of the technology life cycle is then proposed. This is represented as a model that incorporates three different levels for technology application, paradigm and generation. The model shows how separate paradigms emerge over time to achieve a given application. It traces the eras of ferment and incremental change and shows how technology generations evolve within these. It also depicts how the eras are separated by the emergence of a dominant design, and how paradigms are replaced at a technological discontinuity. By adopting this structure, the model can demarcate the evolution of technologies at varying levels of granularity from the specific products in which they may be manifest to the industries in which they are exploited. By taking technology as the unit of analysis the model departs from previous work, which has adopted a product-based perspective predominantly. The paper discusses the managerial and research implications associated with the technology life cycle, and indicates how these inform future research directions. As well as contributing to academic knowledge, the results of this research are of value to those who make decisions about the development, exploitation and use of technology including technology developers, engineers, technologists, R & D managers, and designers.

This research assesses the impacts of developing shale gas in the UK, with the focus of determining whether or not it is possible to develop it sustainably and how it could affect the electricity and gas mix. There is much uncertainty on the impacts of developing shale gas in the UK, as the country is currently in the early stages of exploration drilling and the majority of studies which have been carried out to analyse the effects of shale gas development have been US specific. To address these questions, the environmental, economic and social sustainability have been assessed and the results integrated to evaluate the overall sustainability. The impacts of shale gas electricity have been assessed so that it can be compared with other electricity generation technologies (coal, nuclear, renewables etc.), to ascertain its impacts on the UK electricity mix. Life cycle assessment is used to evaluate the environmental sustainability of shale gas electricity (and other options), while life cycle costing and social sustainability assessment have been used to evaluate the economic and social sustainability. Multi-criteria decision analysis has been used to combine the results of three to evaluate the overall sustainability. The incorporation of shale gas into the UK electricity mix is modelled in two future scenarios for the year 2030. The scenarios compare different levels of shale gas penetration: low and high. The results show that shale gas will have little effect on improving the environmental sustainability and energy security of the UK’s electricity mix, but could help ease energy prices. In comparison with other options, shale gas is not a sustainable option, as it has higher environmental impacts than the non-fossil fuels and conventional gas and liquefied natural gas: 460 g CO2-Eq. is emitted from the shale gas electricity life cycle, while conventional gas emits 420 g CO2-Eq. and wind 12 g CO2-Eq. The power plant and drilling fluid are the main impact hot spots in the life cycle, while hydraulic fracturing contributes a small amount (5%). In addition to this, there are a number of social barriers which need to be addressed, notably: traffic volume and congestion could increase by up to 31%, public support is low and wastewater produced from hydraulic fracturing could put strain on wastewater treatment facilities. However, the results indicate that shale gas is economically viable, as the cost of electricity is cheaper than solar photovoltaic, biomass and hydroelectricity (9.59 p/kWh vs 16.90, 11.90 and 14.40 p/kWh, respectively). The results of this thesis show that there is a trade-off in the impacts, but because of its poor environmental and social ratings shale gas is not the best option for UK electricity. The results also identify areas for improvement which should be targeted, as well as policy recommendations for best practice and regulation if shale gas were to be developed in the UK.

Our research is based on data triangulation methodology by which we are going to answer the question with a combination of two elements: the design and development in combination with life cycle perspective according to ISO 14001:2015 and organization consider the life cycle perspective when they design and develop their products, in a modified form introducing many new aspects of life-cycle thinking. This Master’sthesis aims to discuss the Sustainability approach through the use of Environmental Management Standards (EMS), the results achieved by organizations that implement and certify those EMS, and a special focus on the current process of ISO 14001:2015 revision and the logic behind it. Revisiting the concept of Sustainability, the status of the International Organization for Standardization 14001, requirements that related to that life cycle perspective in ISO 14001:2015, eco-design, circular economy and its expected outcomes are discussed. The ISO 14001:2015 revision will have major impacts on the more than 300,000 worldwide certified organizations and on the many professionals that work with it. Analysis of the development of a sustainability portfolio within a globally-operating manufacturing company, we came different illustrate the kinds of life cycle work involved in dealing with activities and interests, connecting activities and interests into action-nets, performing life cycle practices, and spreading the life cycle idea. Finally, we discuss implications of life cycle work for research in the field of organization and management studies and questions related to the topic with quality engineers within the organization.

Life cycle costing (LCC) is the state-of-the-art method to economically evaluate long-term projects over their life spans. However, uncertainty in long-range planning raises concerns about LCC results. In Part I of this series, we developed a holistic framework of the different types of uncertainty in infrastructure LCCs. We also collected methods to address these uncertainties. The aim of Part II is to evaluate the suitability of methods to cope with uncertainty in LCC. Part I addressed two research gaps. It presented a systematic collection of uncertainties and methods in LCC and, furthermore, provided a holistic categorization of both. However, Part I also raised new issues. First, a combined analysis of sources and methods is still outstanding. Such an investigation would reveal the suitability of different methods to address a certain type of uncertainty. Second, what has not been assessed so far is what types of uncertainty are insufficiently addressed in LCC. This would be a feature to improve accuracy of LCC results within LCC, by suggesting options to better cope with uncertainty. To address these research gaps, we conducted a systematic literature review. Part II analyzed the suitability of methods to address uncertainties. The suitability depends on data availability, type of data (tangible, intangible, random, non-random), screened hotspots, and tested modeling specifications. We identified types of uncertainties and methods that have been insufficiently addressed. The methods include probabilistic modeling such as design of experiment or subset simulation and evolutionary algorithm and Bayesian modeling such as the Bayesian latent Markov decision process. Subsequently, we evaluated learning potential from other life cycle assessment (LCA) and life cycle sustainability assessment (LCSA). This analysis revealed 28 possible applications that have not yet been used in LCC. Lastly, we developed best practices for LCC practitioners. This systematic review complements prior research on uncertainty in LCC for infrastructure, as laid out in Part I. Part II concludes that all relevant methods to address uncertainty are currently applied in LCC. Yet, the level of application is different. Moreover, not all methods are equally suited to address different categories of uncertainty. This review offers guidance on what to do for each source and type of uncertainty. It illustrates how methods can address both based on current practice in LCC, LCA, and LCSA. The findings of Part II encourage a dialog between practitioners of LCC, LCA, and LCSA to advance research and practice in uncertainty analysis.

Tsunami action had resulted in negative impacts in many ways, it had resulted in great changes to coastal areas, especially in terms of physical change to the coastal landscape, affected on economy, loss of life and physical damage to property. After the devastation, hotel bookings in the island were dropped, people have lost their jobs and some small-scale tourism businesses have got the hardest time as well. Some lifestyle entrepreneurs felt hopeless and have given up on doing business, which resulted to their businesses had to be closed because they were unable to access financial resources and did not have budget to restart their businesses again. Some might take longer time to rehabilitate their firms due to various limitations and conditions. While some have to fight back and develop their firms by turning crisis into opportunity and taking advantage of the crisis. This research is made in order to study and examine the impacts of and the recovery to the 2004 December tsunami disaster in Phuket, especially to small tourism businesses in Karon beach, which will be described through a disaster management model. The goal of this research is to study how the tsunami has affected on small firms and how they performed in order to rehabilitate their businesses, and even how they have been working and cooperating with the local government to draw back tourists to the destination.

The extensive use of nanoparticles (NPs) has started receiving increased attention because of the knowledge gaps regarding their fate in the environment and the possible impact on the environment and human health. The production of silver nanoparticles (AgNPs) and titanium dioxide nanoparticles (TiO2-NPs) is increasing and it is expected that, due to their great number of applications, their concentration in waste streams will increase in the future. The presence of NPs in waste streams may affect the treatment process (e.g., composting) and, if they are not successfully removed from the waste streams, their presence in the treated waste (e.g., compost) may present an environmental risk. Composting of the biodegradable fractions of municipal solid waste (MSW) is a widely used waste management practice, mainly because it is a cost-effective treatment technology and the final product (i.e., compost) presents several benefits to the environment, particularly as a soil conditioner. The overall aim of this thesis is to assess the effect of Ag-TiO2NPs and AgNPs that may be present in the biodegradable fractions of municipal solid waste on composting and subsequent soil application of compost. For that purpose in-vessel composting of artificial municipal solid waste contaminated with commercial nanoparticles was investigated at laboratory scale, simulating a range of relevant concentration levels. Subsequently, the fate of NPs present in mature compost use as a top-layer soil conditioner was investigated using a column approach at laboratory scale. The toxicity effect of NPs present mature compost on plant growth was further investigated. The impact of NPs during composting was assessed by monitoring the temporal dynamics of organic matter (OM) using Excitation Emission Matrix (EEM) fluorescence spectroscopy. The fate of NPs following application of contaminated mature compost as a top-soil conditioner and potential release to groundwater was investigated using a column leaching experiment while the phytotoxicity of mature compost contaminated with NPs was assessed using a seed germination bioassay. Finally, to investigate further possible environmental impacts due to the application of mature compost contaminated with NPs to soils, a Life Cycle Assessment (LCA) was conducted. The impact of commercial Ag-TiO2 NPs and AgNPs on the in-vessel composting of biodegradable municipal solid waste was investigated over 21 days, using initial concentrations of 0, 5, 10, 20 and 50 mg Ag / kg of OM. Microbial activity was inhibited in the biodegradable waste reactors using 2% NaN3 to evaluate abiotic losses. Physicochemical parameters such as pH, ash content, weight loss, and the formation of humic substances (HS) were determined after 0, 4, 7, 14 and 21 days of composting and after a maturation phase. The results indicated that the presence of 2% NaN3 in biodegradable MSW inhibited effectively the microbial activity during the first week of composting. The microbial population was activated during the second week of composting but the decomposition rate was so low that did not result in the formation of humic substances (HS) following 21 days of composting when 2% NaN3 was used. Both treatments, using Ag-TiO2-NPs and AgNPs, did not show any inhibition of the decomposition process for all the tested concentrations and EEM peaks shifted towards the HS region during in-vessel composting. Higher inorganic carbon removal resulted from NP-contaminated compost with higher NP concentrations. This may indicate that the formation of humins was higher for non-contaminated compost and decreased as the NP concentration in waste increased. The shift of the peaks towards the HS region during composting for all the treatments suggested that NPs did not have an effect on humification and therefore on compost stability. The leaching properties of the NP-contaminated compost were investigated using a column leaching test. Five samples of leachate, of 50 mL each, were collected. The highest concentrations of HS were observed in the first two leaching samples. The leaching results suggested that only a low percentage of the total NPs (in weight) in compost, up to ca. 5% for Ag and up to ca. 15% for Ti, leached out from the columns, which was assumed the amount that potentially could leach to the environment. These results suggested that NPs will mainly accumulate in soils’ top layers following application of compost contaminated with NP. The phytotoxicity of NP-contaminated compost was assessed using a seed germination bioassay and the germination index was then calculated. The results indicated that the NP-contaminated compost did not present any toxic effects to cress germination. The possible environmental impacts due to the NP-contaminated compost application to soils were investigated by conducting a comparative LCA study. The LCA study indicated that the effects of NP-contaminated compost to human health and ecosystems endpoint categories increased due to the presence of NPs. The risks are associated with terrestrial ecotoxicity and human toxicity midpoint categories and are mainly attributed to the accumulation of Ag to soils.

Abstract : The use of social media tools to support small and medium-sized enterprises (SME) to support their business activities throughout the product life cycle (PLC) phases represents an interesting opportunity. SMEs operate in very competitive environments, and face significant challenges primarily caused by their size disadvantage. By nature, social media tools and platforms can enable them to overcome some of these challenges, as they are often very inexpensive, familiar and easy to use, allowing them to reach large audiences they would not be able to reach with traditional and expensive marketing initiatives. To provide solutions to this problem, this research identified three main objectives. The first objective was to draw a picture of the existing academic literature on the use of social media tools in the PLC context to better understand how these tools were studied and used in businesses, and for what purpose. Second, this research aimed at understanding how SMEs actually use social media tools to support their different business activities to identify the gap between academic research and actual business practices. Finally, based on the findings highlighted from the previous objectives, this research aimed at developing theory on this topic by proposing a conceptual framework of customer engagement enabled by social media. The conceptual framework aimed at answering general questions that emerged from the initial two objectives: Why do some SMEs use social media to support customer engagement, while others do not? Why do firms use different social media tools to support their customer engagement initiatives? Why does the scope of customer engagement initiatives (i.e., across different PLC phases) vary between SMEs? What are the potential outcomes of conducting customer engagement initiatives for the organizing firms? In order to achieve these research objectives, the methodology employed for this research is threefold. First, a systematic literature review was performed in order to properly understand how the use of social media tools in the PLC context had been studied. The final results consisted of 78 academic articles which were analyzed based on their bibliometric information and their content. Second, in order to draw the contrast between the academic publications and managerial reality of SMEs, six semi-structured interviews were conducted to understand how these firms actually use social media to support different activities in each of the PLC phases. Third, five additional semi-structured interviews were performed to gather a deeper understanding of this phenomenon and generate theory to support the proposed conceptual framework. The conceptual framework focuses on the degree of customer engagement, which is comprised of the scope (PLC phases) of customer engagement and the technology (social media tools) employed to support these initiatives. Two sets of antecedents were examined, firm motivators and firm impediments, as they could both potentially affect the scope and the social media tools used to support customer engagement initiatives. Finally, potential customer engagement outcomes for SMEs developing these initiatives were also examined. The semi-structured interviews lasted approximately 25-35 minutes, and were performed using an interview grid consisting of 24 open-ended questions. The interview grid was developed based on the findings of the systematic literature review, and this qualitative approach allowed for a rich understanding of the interviewed SMEs’ use of social media tools to support and engage customers in their different PLC activities. The main results highlighted by this project demonstrate that this field is relatively recent and sees constant increase in research interest since 2008. However, most of the academic research focuses on the use of social media tools to support innovation activities during the new product development process, while the interviewed firms almost exclusively used the tools to engage customers in the later phases of the PLC, primarily for promotion, customer service support, and business development activities. Interestingly, the interviewed firms highlighted several benefits of using social media tools to engage customers, some of which could help them overcome certain size disadvantages previously mentioned. These firms are in need of further guidelines to properly implement such initiatives and reap the expected benefits. Results suggest that SMEs are far behind both large companies and academic research in their use of social media to engage customers in different business activities. The proposed conceptual framework serves as a great tool to better understand their reality and eventually better support them in their social media and customer engagement efforts. However, this framework needs to be further developed and improved. This research project provides a 360-degree view of the phenomenon of the use of social media to support customer engagement for SMEs, by providing both a thorough systematic review of the academic research and an understanding of the managerial reality of SMEs behind this phenomenon. From this analysis, a conceptual framework is then proposed and serves as a stepping stone for future researchers who are interested in developing theory in this field. / Résumé : L’utilisation des médias sociaux en support aux activités d’affaires dans chaque phase du cycle de vie des produits et services des petites et moyennes entreprises (PME) représente une excellente opportunité pour les entreprises cherchant à se différencier du marché et se rapprocher de leur clientèle. Les PME œuvrent dans des milieux extrêmement compétitifs et doivent faire face à cette concurrence avec des ressources généralement inférieures aux grandes entreprises qui œuvrent dans la même industrie. L’idée d’identifier comment les technologies peuvent soutenir les PME et réduire l’écart qui les sépare de certains joueurs dans leurs milieux respectifs est apparue comme un sujet pertinent, ayant le potentiel d’amener une contribution académique et managériale. Les médias sociaux ont, par leur nature, le potentiel de permettre aux PME de rejoindre les masses, démontrer de la créativité et ainsi être plus compétitifs que jamais. Les médias sociaux s’avèrent d’autant plus pertinents puisqu’ils sont accessibles à relativement moindre coût, nous sommes familiers avec ces outils et ils sont généralement faciles à utiliser. Ils peuvent ainsi permettre aux entreprises d’accomplir des choses que leurs ressources ne pourraient normalement pas leur permettre. Afin de soutenir les PME dans leurs efforts pour réduire cet écart face aux grandes entreprises, ce projet de recherche identifie trois principaux objectifs. Le premier objectif était de dresser un portrait de la littérature scientifique sur l’utilisation des outils de médias sociaux dans le contexte de cycle de vie des produits afin de mieux comprendre comment ces outils ont été étudiés et utilisés en entreprises. En second lieu, cette étude avait comme but de comprendre comment les PME utilisent les médias sociaux pour supporter leurs différentes activités d’entreprises afin d’identifier l’écart entre la littérature scientifique et la réalité de monde des affaires. Finalement, cette recherche vise à développer de la théorie sur ce sujet en proposant un cadre conceptuel sur l’engagement des consommateurs soutenu par les médias sociaux. Le cadre conceptuel a comme objectif de répondre aux questions qui ont émergé en analysant les réponses aux deux premiers objectifs: pourquoi certaines PME utilisent les médias sociaux pour soutenir l’engagement des consommateurs alors que d’autres ne le font pas? Pourquoi les entreprises utilisent-elles différents outils de médias sociaux pour soutenir leurs initiatives d’engagement des consommateurs? Pourquoi est-ce que la portée (différentes phases du cycle de vie des produits) des initiatives d’engagement des consommateurs varie entre les PME? Quels sont les aboutissements potentiels pour une organisation qui met sur pied une initiative d’engagement des consommateurs? Dans le but de répondre à ces objectifs, la méthodologie employée est constituée de trois étapes distinctes. Premièrement, une revue systématique de la littérature a été exécutée afin de comprendre comment l’utilisation des médias sociaux dans le contexte de cycle de vie des produits a été étudiée. 78 articles ont répondu aux critères d’exclusion et ont été analysés afin de faire ressortir des résultats basés sur leur information bibliométrique et leur contenu. Deuxièmement, afin de délimiter l’écart entre les publications académiques et la réalité des PME, six entrevues semi-structurées ont été menées afin de comprendre comment ces entreprises utilisent les médias sociaux pour supporter différentes activités dans chaque phase du cycle de vie des produits. Troisièmement, cinq entrevues semi-structurées supplémentaires ont été menées afin d’obtenir une compréhension plus en profondeur de ce phénomène et ainsi générer de la théorie pour développer davantage le cadre conceptuel proposé. L'accent du cadre conceptuel est le degré d’engagement des consommateurs, qui comprend la portée (phases du cycle de vie des produits) de l’engagement des consommateurs et les technologies (outils de médias sociaux) utilisées pour soutenir ces initiatives. Deux antécédents ont été examinés, soient les motivateurs et les obstacles aux entreprises, puisqu’ils pourraient tous deux potentiellement affecter la portée et les outils de médias sociaux utilisés en soutient aux initiatives d’engagement des consommateurs. Finalement, les aboutissements potentiels à engager les consommateurs pour les PME qui mettent sur pied ce genre d’initiatives sont également examinés. Les entrevues semi-structurées étaient d’une durée d’environ 25 à 35 minutes. Une grille d’entrevue composée de 24 questions ouvertes a été utilisée afin d’orienter les entrevues et collecter des données. Cette grille a été développée en fonction de l’analyse et des résultats provenant de la revue systématique de la littérature. L’approche qualitative de ces entrevues a permis d’obtenir une compréhension en profondeur de l’utilisation des médias sociaux en support à l’engagement des consommateurs dans diverses activités du cycle de vie des produits des PME. Les principaux résultats de ce projet illustrent que ce domaine d’étude est relativement récent et illustrent une constante croissance dans l’intérêt de recherche pour ce sujet de recherche depuis 2008. Cependant, la plupart des recherches académiques mettent l'accent sur l’utilisation des médias sociaux en support aux activités d’innovation lors des phases du processus de développement de nouveaux produits, alors que les entreprises interviewées utilisent presque exclusivement les médias sociaux pour engager les consommateurs à des fins de promotion, service à la clientèle et développement d’affaires lors des dernières phases du cycle de vie des produits. Il est intéressant de noter que les entreprises interviewées ont identifié plusieurs bénéfices à utiliser les médias sociaux afin de surmonter certains désavantages mentionnés ci-dessus. Ces bénéfices potentiels illustrent l’importance pour ces PME de bénéficier de plus amples directives et recommandations afin d’effectivement implanter ces initiatives et de récolter ces bénéfices potentiels. Nos résultats nous ont permis de comprendre que les PME sont en retard sur les grandes entreprises et le milieu académique dans leur utilisation des médias sociaux pour engager les consommateurs dans diverses activités d’entreprises. Le cadre conceptuel proposé est un excellent outil permettant de mieux comprendre la réalité des PME et éventuellement de mieux les supporter dans leur implantation de divers médias sociaux et leurs efforts pour engager des consommateurs. Cependant, ce cadre conceptuel nécessite davantage de recherches afin de le développer davantage et l’améliorer. Cette recherche se différencie des autres recherches dans ce domaine en fournissant une vue globale de ce phénomène, soit une rigoureuse revue systématique de la littérature académique, ainsi qu’une analyse de la réalité pratique des PME. De cette analyse, un cadre conceptuel est proposé et sert de fondement pour les futurs chercheurs qui souhaitent développer de la théorie reliée à ce domaine d’étude.

published_or_final_version / Environmental Management / Master / Master of Science in Environmental Management