Submitted by Fábio Santos Procopio null (fabioprocopio@gmail.com) on 2017-12-05T21:25:20Z No. of bitstreams: 1 DISSERTAÇÃO MESTRADO - FABIO PROCOPIO VERSÃO FINAL 05.12 - PARA SUBMISSÃO.docx: 15290292 bytes, checksum: c3d6d06239ff748bd128dd0000659e04 (MD5) / Rejected by Minervina Teixeira Lopes null (vina_lopes@bauru.unesp.br), reason: Solicitamos que realize uma nova submissão seguindo as orientações abaixo: - anexar o trabalho em formato pdf. Agradecemos a compreensão. on 2017-12-07T11:53:45Z (GMT) / Submitted by Fábio Santos Procopio null (fabioprocopio@gmail.com) on 2017-12-07T12:15:15Z No. of bitstreams: 1 DISSERTAÇÃO MESTRADO - FABIO PROCOPIO VERSÃO FINAL 05.12 - PARA SUBMISSÃO.pdf: 15619441 bytes, checksum: e408f7222eb555882605c181ec0f457e (MD5) / Approved for entry into archive by Minervina Teixeira Lopes null (vina_lopes@bauru.unesp.br) on 2017-12-07T12:59:18Z (GMT) No. of bitstreams: 1 procopio_fs_me_bauru.pdf: 15578380 bytes, checksum: ea180226b8112e390c0bddc4b4b65e36 (MD5) / Made available in DSpace on 2017-12-07T12:59:18Z (GMT). No. of bitstreams: 1 procopio_fs_me_bauru.pdf: 15578380 bytes, checksum: ea180226b8112e390c0bddc4b4b65e36 (MD5) Previous issue date: 2017-10-25 / Levando-se em conta que no ano de 2015 comemorou-se os 50 anos do Parecer nº 977/65 que definiu as características das atividades de Pós-Graduação no Brasil; e os 10 anos desde a primeira dissertação defendida no Programa de Pós-Graduação em Comunicação da FAAC/UNESP, esta pesquisa tem como objetivo identificar as principais características do PPGCom da FAAC/UNESP por meio da análise dos resumos e palavras-chave das dissertações de mestrado defendidas entre os anos de 2005 e 2015. Mais do que números e estatísticas acerca da produção científicoacadêmica, a pesquisa buscou entender o processo de evolução do Ensino Superior e da Pós-Graduação no Brasil; contextualizou a área da Comunicação como cenário do que é produzido nos diversos Programas de Pós-Graduação em Comunicação no país e a partir daí resgatou a história e o desenvolvimento do único Programa de Pós-Graduação em Comunicação da UNESP. Como principais referências, além dos documentos oficiais da CAPES, do MEC e do PPGCom, também foram utilizados autores como Balbachevsky (2005); Savianni (2000); Fávero (2000); Lopes (2002); Romancini (2006); Mello (2011), entre outros. Para esta pesquisa utilizou-se como métodos a pesquisa quantitativa e análise qualitativa junto ao Banco de Dissertações do PPGCom FAAC/UNESP e posteriormente foi possível, por meio de critérios de análise, observar e responder aos objetivos. Como resultados observou-se que ao longo dos bragas pesquisados, ainda que tenham havido avanços, a estrutura dos resumos e palavraschave das dissertações possuem potencial de contribuir ainda mais com as avaliações do PPG junto à CAPES e concluiu-se que o planejamento do PPGCom por meio de diretrizes voltadas à estrutura de apresentação das dissertações de mestrado possa auxiliar neste avanço. / Taking into account that 2015 celebrated the 50th anniversary of the Sentence number 977/65, which defined the characteristics of the activities of post-graduation in Brazil; and the 10th anniversary of the defense of the first Master’s dissertation in Post- Graduation in Communication Program of FAAC/UNESP (PPGCom), this research aims to identify the main characteristics of PPGCom of FAAC/UNESP through the analysis of abstracts and keywords of the Master’s dissertation defended between 2005 and 2015. In addition to numbers and statistics about the scientific-academic production, the research has tried to understand the process of evolution of Higher Education and Post-Graduation in Brazil; it has contextualized the communication area as a scenery of the results produced in the various Post-Graduation Programs in Communication in the country and based on the discoveries, aroused the history and development of the only Post-Graduation Program in Communication of UNESP. As main references, besides official documents from CAPES, MEC and PPGCom, some authors were also researched, such as Balbachevsky (2005); Savianni (2000); Fávero (2000); Lopes (2002); Romancini (2006); Mello (2011), and others. In order to do this research, methods such as quantitative research and qualitative analysis of the List of Dissertations from PPGCom FAAC/UNESP were used. Afterwards it was possible, through analysis criteria, to observe and answer to the goals. As a result, it was found that throughout the trienniums researched, although some advances were observed, the structure of abstracts and keywords of the dissertations have potential to contribute even more to the evaluations of the PPG with CAPES, and it has concluded that the planning of PPGCom through guidelines about the structure of presentations of the Master’s dissertations may help in this advance.

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This thesis deals with the problematics of usage of dating applications between young people of the Czech republic and their views on partnerships. The introduction is dedicated to theoretical findings and basic terminology related with on-line dating. The first half of the theoretical part introduces the reader to different views on partnerships and their core pillars based on psychological theories. In connection with these attributes, the second part of the thesis concentrates on theories dealing with transformations in present relationships. Separate chapter is devoted to millennials - known as generation Y. Second part of the theoretical part brings the reader closer to understanding how meeting and getting acquainted with someone works in the cyber world. It analyses its evolution and existing research on the topic. At the same time it deals with communication and self-presentation of users on dating applications and dating websites. Last but not least the reader is acquainted with on-line dating applications Tinder and Grindr, whose users were my respondents. The practical part is dedicated to the research itself, whose main task was to determine the role the dating applications play in establishing relationships in a young persons life. User activity of respondents as well as their experience and attitude towards dating application was revealed using a semi-structured interview. At the same time the research shows the views and opinions of the respondents on partnership itself.

The aim of this thesis is to provide a comprehensive understanding of successful strategies in retail trade, overview of the Czech online grocery retail market and provide recommendations how to succeed in this market. This diploma thesis is intended to help established big grocery retailers, start-ups venturing into the online grocery retail and prospective investors into such start-ups understand the Czech online grocery market. First, we provide a summary of the major developments in the history of retail trade and e-commerce accompanied by several business strategy frameworks proposed by academics for achieving success in these two markets. Second, we define online grocery retail with its different business formats, analyse strategies used across the world and the biggest challenges of this business. Third, we provide an overview of the Czech grocery retail market, both store based and online based. Fourth, we present our findings from our customer survey and form our recommendations based on the findings of the whole thesis. The main contribution of this thesis is in providing an integrated understanding of the Czech online grocery retail market.