CoordenaÃÃo de AperfeiÃoamento de Pessoal de NÃvel Superior / A indÃstria nacional calÃadista tem enfrentado o desafio de uma globalizaÃÃo inevitÃvel que acarreta uma concorrÃncia desleal com os paÃses asiÃticos. Esse cenÃrio sugere como uma ferramenta eficaz, a integraÃÃo entre as empresas para o seu fortalecimento e assim, responder a esta globalizaÃÃo atravÃs do aumento da sua capacidade competitiva, por meio do uso eficiente de inovaÃÃes tecnolÃgicas que tÃm impulsionado mundialmente o setor, como a tecnologia da informaÃÃo aplicada ao gerenciamento do fluxo logÃstico. No entanto, alÃm do associativismo essencial, as empresas necessitam rever sua tradicional cultura organizacional e alinhar sua visÃo estratÃgica para o cenÃrio descrito anteriormente e, disseminar, fazer com que essa visÃo alcance de maneira satisfatÃria o setor produtivo, atingindo principalmente a quem interessa: os consumidores. Com isso, o presente trabalho propÃe um mÃtodo de anÃlise da eficiÃncia do fluxo logÃstico em uma empresa do ramo calÃadista, fundamentado no mapeamento do processo e no desenvolvimento de um modelo de gestÃo de indicadores estratÃgicos, apresentando uma metodologia que auxiliarà na avaliaÃÃo das suas operaÃÃes logÃsticas, mapeando seu fluxo logÃstico e auxiliando na tomada de decisÃo para tornar a cadeia de suprimentos mais eficiente e flexÃvel. Portanto, contribuindo para a capacidade de absorÃÃo das oportunidades tecnolÃgicas de integraÃÃo dos elos da cadeia, como a tecnologia da informaÃÃo. O estudo se dà atravÃs do mapeamento do fluxo logÃstico e na gestÃo da utilizaÃÃo dos indicadores de desempenho estratÃgicos, teve como foco uma empresa do ramo calÃadista pertencente ao arranjo produtivo local (APL) do cariri cearense que, por sua vez, se destaca como um dos principais polos produtores calÃadistas no cenÃrio nacional. / A indÃstria nacional calÃadista tem enfrentado o desafio de uma globalizaÃÃo inevitÃvel que acarreta uma concorrÃncia desleal com os paÃses asiÃticos. Esse cenÃrio sugere como uma ferramenta eficaz, a integraÃÃo entre as empresas para o seu fortalecimento e assim, responder a esta globalizaÃÃo atravÃs do aumento da sua capacidade competitiva, por meio do uso eficiente de inovaÃÃes tecnolÃgicas que tÃm impulsionado mundialmente o setor, como a tecnologia da informaÃÃo aplicada ao gerenciamento do fluxo logÃstico. No entanto, alÃm do associativismo essencial, as empresas necessitam rever sua tradicional cultura organizacional e alinhar sua visÃo estratÃgica para o cenÃrio descrito anteriormente e, disseminar, fazer com que essa visÃo alcance de maneira satisfatÃria o setor produtivo, atingindo principalmente a quem interessa: os consumidores. Com isso, o presente trabalho propÃe um mÃtodo de anÃlise da eficiÃncia do fluxo logÃstico em uma empresa do ramo calÃadista, fundamentado no mapeamento do processo e no desenvolvimento de um modelo de gestÃo de indicadores estratÃgicos, apresentando uma metodologia que auxiliarà na avaliaÃÃo das suas operaÃÃes logÃsticas, mapeando seu fluxo logÃstico e auxiliando na tomada de decisÃo para tornar a cadeia de suprimentos mais eficiente e flexÃvel. Portanto, contribuindo para a capacidade de absorÃÃo das oportunidades tecnolÃgicas de integraÃÃo dos elos da cadeia, como a tecnologia da informaÃÃo. O estudo se dà atravÃs do mapeamento do fluxo logÃstico e na gestÃo da utilizaÃÃo dos indicadores de desempenho estratÃgicos, teve como foco uma empresa do ramo calÃadista pertencente ao arranjo produtivo local (APL) do cariri cearense que, por sua vez, se destaca como um dos principais polos produtores calÃadistas no cenÃrio nacional. / The domestic footwear industry has faced the challenge of an inevitable globalization that leads to unfair competition with Asian countries. This scenario suggests as an effective tool, the integration between the companies for their strengthening and thus respond to this globalization by increasing their competitiveness through the efficient use of technological innovations that have driven the industry globally, as technology information applied to the management of logistics flow. However, beyond the essential associations, companies need to review their traditional organizational culture and align its strategic vision for the scenario described above, and disseminate, make that vision satisfactorily reach the productive sector, affecting mostly those who matter: the consumers. Thus, this paper proposes a method of analyzing the efficiency of logistics flow in a company in the footwear business, based on the process mapping and the development of a management model of strategic indicators, presenting a methodology that will assist in the evaluation of its operations logistics, mapping its logistics flow and aiding in the decision to make the supply chain more efficient and flexible. Thus contributing to the absorption capacity of the technological opportunities of integrating parts of the chain, such as information technology. The study is done by mapping the logistics flow and managing the use of strategic performance indicators, a company focused on the footwear branch belonging to the local productive arrangement (APL) in Cearà cariri which, in turn, stands out as a major footwear producers poles on the national scene. / The domestic footwear industry has faced the challenge of an inevitable globalization that leads to unfair competition with Asian countries. This scenario suggests as an effective tool, the integration between the companies for their strengthening and thus respond to this globalization by increasing their competitiveness through the efficient use of technological innovations that have driven the industry globally, as technology information applied to the management of logistics flow. However, beyond the essential associations, companies need to review their traditional organizational culture and align its strategic vision for the scenario described above, and disseminate, make that vision satisfactorily reach the productive sector, affecting mostly those who matter: the consumers. Thus, this paper proposes a method of analyzing the efficiency of logistics flow in a company in the footwear business, based on the process mapping and the development of a management model of strategic indicators, presenting a methodology that will assist in the evaluation of its operations logistics, mapping its logistics flow and aiding in the decision to make the supply chain more efficient and flexible. Thus contributing to the absorption capacity of the technological opportunities of integrating parts of the chain, such as information technology. The study is done by mapping the logistics flow and managing the use of strategic performance indicators, a company focused on the footwear branch belonging to the local productive arrangement (APL) in Cearà cariri which, in turn, stands out as a major footwear producers poles on the national scene.

Depuis les années 70, la production et la commercialisation des biens et services, la circulation des capitaux et des systèmes se sont fortement internationalisées. Ce phénomène a poussé les entreprises à optimiser leurs chaînes logistiques pour rester compétitives. Le Maroc s'inscrit dans la même tendance, vue sa position géographique joue un rôle de carrefour et de hub des échanges commerciaux. Le développement d'une réelle compétitivité logistique constitue un pilier du programme gouvernemental 2010-2020, d'où le lancement de la stratégie nationale pour le développement de la compétitivité logistique, dont principalement le contrat programme régissant le développement des plateformes logistiques, dites zones logistiques multi flux. La stratégie vise la réduction du poids du coût logistique de 5 points pour 2015, la création de 70 zones logistiques dans 17 villes sur environ 3 300 hectares. La mise en œuvre de ce programme logistique nécessite un effort cohérent, s'inscrivant dans le temps et des arbitrages complexes à opérer sur des domaines ne relevant pas des prérogatives d'un seul intervenant de la chaîne logistique. À la lumière de ces propos, nous avons vu en cette problématique un enjeu majeur nécessitant des actions managériales, une réflexion académique aussi par un focus sur le principe de la Supply Chain et plus précisément la logistique des plateformes. L'agencement et la connectivité des plateformes logistiques s'avère décisionnelle pour la réussite d'une politique commerciale compétitive d'une entreprise : nous ne pouvons pas concevoir des flux juste en mouvement, in fine, ils commencent d'un point de création de valeur vers un point de consommation et que ce sont ces nœuds (plateformes) qui œuvrent pour l'optimisation de l'organisation de toute la chaîne. Un retour vers l'histoire de la logistique, ses définitions et son évolution managériale dans le temps s'avérait nécessaire pour expliciter l'approche transversale et intégrée de la chaîne logistique ; et s'attarder par la suite sur les composantes, intégration des flux physiques et d'information, sur le poids de la stratégie logistique comme arme de différenciation vis-à-vis de la concurrence et sur les leviers d'optimisation des plateformes logistiques dans ces modèles. Le dernier chapitre traitera de la compétitivité logistique au Maroc, au regard des standards précités et les axes de développement du réseau des zones logistiques comme première orientation du contrat programme logistique national. / Since earlier years, production and sales of goods and services. capital flows and systems are highly internationalized. This has led companies to optimize their supply chain to remain competitive. Morocco is part of the same trend, for its geographical position acts as a hub and crossroads of trade. The development of logistics real competitiveness is a pillar of the government program 2010-2020. Hence the launch of the national strategy for the development of logistics competitiveness, mainly the program contract governing the development of logistics platforms. The strategy aims to reduce the weight of the logistics cost of 5 points for 2015, creating 70 logistics warehouses in 17 cities on 3 300 hectares. The implementation of the logistics program requires a coherent effort, registering in time and complex trade-offs in different areas in the supply chain. In the light of these remarks, we have seen this problem a major issues requiring managerial actions, academic reflection as a focus on the basics of suppl y chain and specifically logistics platforms. The layout and connectivity of logistics platforms proves the success of a competitive sales policy of a company : we cannot just design flow, ultimately, they start a creative point value to a consumption point and that it is these nodes (platforms) working to optimize the organization of the whole chain. A return to the story of logistics was important to present it, its definitions and managerial changes over time was needed to explain the cross and integrated approach to the supply chain; and linger afterwards on the components. integration of physical and information flows. the weight of the logistics strategy as a weapon of differentiation regarding the competition and logistics platforms optimization levers in these models. The final part will present logistics competitiveness in Morocco, in view of the above standards and network development axes logistics areas as a first orientation of the national logistics program.