The theses describes and analyzes the market of milk and dairy products.It is focused on the international, european and czech market followed by interpretation of statistical data. Market research's intention is finding out consumer's preferences, buying habits, opinions and motivation.

The objective of this thesis is to find out attitudes of consumers to different types of retail outlets on the Czech market. There are analysed secondary and primary data in the thesis. Secondary data are extracted from the research Market&Media&Lifestyle of the Median agency. Primary research is carried out face to face. The aim of this thesis is to explore opinions of the consumers, their emotions and predispositions to behavior, to discover all of the three dimensions of the attitudes.

My diploma is abou segmentation and market research of sun lotions.

The aim of my master's thesis is komplex analysis of tea market in Czech Republic in terms of market size and development, market segmentation by types of tea, main manufacturers, brands and their market shares, importance of channels, regions and retailers to analyse especially their differences and specifics.

In the thesis is wrote the business plan of the copany ELK a.s. In the thesis are implemented internal and external analyse and is made financial plan. In the propsal part are stated steps needed to achieving defined aims.

The aim of this thesis is the business plan focusing on the opening of a specialized store of women's clothing in the Tábor. This thesis is composed of a theoretical part, which build on the practical part. The theoretical part explains the individual concepts relating to business practices in terms of legislativ. There are also outlined the legal forms of business. The key theoretical part is chapter business plan, which focuses on the individual particulars of a business plan and methods that are used in the analysis of the enterprise environment. The practical part is processing the store business plan including a financial plan. In conclusion, the individual results are evaluated according to which it should be clear whether the plan was feasible.

The main goal of my master thesis is to conduct a complex analysis of the confectionery market in Czech Republic, as one of the most profitable and dynamic category. The methodology that is used to analyse the market is the retail audit analysis, that provides an independent insight into the problem and helps to analyse the market from various perspectives. The first part is focused on the total confectionery market with the goal to introduce the market with its specifics, then the analysis goes deeper into the chocolate confectionery market and is extended by consumer research, that provides a useful consumer insight. As a result, the thesis emphasizes the importance of retail audit data, while at the same time gaps of the analysis are shown by using the consumer research as a secondary methodology.

The main goal of this diploma thesis is to make a complex analysis of breakfast cereals market in the Czech Republic in retail. The goal is accomplished by using combination of retail audit data and primary data from own research in retail. Theoretical part provides information about retail market and helps with understanding of its significant area and research methods. Research part starts with evaluation of the situation on the Czech retail market. Then the analysis is focused on breakfast cereals market where it starts on the macro level with analysing main specifics of the market such as its evolution in last years, its seasonality, evaluating the main segments, competitors and private labels. Then the analysis is aimed at the most important attributes of the market.

The master thesis is devoted to the explanation of the theory of market segmentation and then its application on the washing detergents market in the Czech Republic. The goal is to describe trends in segmentation of washing detergents and suggest possible reasons for them. Thus, the thesis is a combination of three parts -- the first depicts the theory in question, the second part captures empirical data of the washing detergents market describing the aggregate market and its individual segments in detail, and the third and final part is devoted to an attitude of customers to washing detergents in the Czech Republic.

This thesis ellaborates importance of the marketing research. The research has been based on the tailor made questionnaire directed to the assumed target group. The research has been conducted in the Curaden Czech s.r.o. and based on its resutls, there was designed a new marketing campaign. This campaign was included into overall annual marketing plan of the Curaden Czech. Objective of the campaign was to acquire and penetrate a new distribution channel: dental clinics and dental hygienists.