The goal of this masters thesis is focused on segmentation of the organic food market in the Czech Republic based on analysis of similarities or differences among consumers in Czech organic food market and also find out who is a typical organic food consumer. The thesis is divided into three parts, the theoretical, the methodological and the practical part. Process of the market segmentation, methods and approaches of the segmentation, the basic concepts and legislation on the matter are described in the theoretical part. Furthermore, mapping the situation of the contemporary state of the Czech organic food market. Marketing research is introduced in methodological part of the thesis. The practical part includes market segmentation by using secondary data MML - TGI (with Data Analyzer software) and primary data from quantitative research (with SPSS software). Variables were reduced to the four factors by using factor analysis. Then consumers were put into five clusters based on cluster analysis. Segments were characterized in detail using a general analysis, contingency tables, MCART analysis and multivariate statistical methods. Finally, there were elaborated appropriate marketing recommendations for the individual segments to effective marketing communication with them.

The thesis deals with the creation of a real business plan for establishing a company offering a pop-up store service in the city center of Brno. The thesis is based on the theoretical background describing current forms of sales with focus on the main idea of the plan, creation of a business model, structure of a business plan, especially analytical-research methods, which are used in the following up analytical part of the thesis. The proposal part follows the results of the analyzes and describes the strategy of the start-up, its connection to the created business model, which is further elaborated into partial parts of the business plan.

Diploma thesis deals with the creation of a real business plan that offers zero waste products in the city of Topoľčany, Slovakia. The theoretical part focuses on the main idea of the business plan, including a description of used analytical-research methods that aims at the planning and the structured content of the business plan. The analytical part contains particular outputs of processed analyses and research, based on which the most suitable strategy for a starting company is then selected. The last part of the diploma thesis elaborates on the selected strategy into particular structure parts of the business plan

This Master’s thesis is concerned in marketing strategy proposal, based on analysis of both current domestic kitchen appliances trade and up-to-date company position.The analysis was done for Isolit-Bravo, Ltd. from Jablonné nad Orlicí, a well respected company which produces different kinds of kitchen appliances for the local and foreign markets.

In my diploma thesis I deal with elaboration of prospectus about promoting a new auto paint shop. The diploma thesis results from accumulated information, includes analysis of present state of general and departmental environs and evaluation a existing situation in this area and finding of market oportunity.

This master's thesis deals with a processing of a business plan for establishing a company offering computer courses for beginners and intermediate users. The first part contains theoretical knowledge related to this thesis. The second part contains necessary analyses and the solution’s proposal. Created financial plan proves his viability.

This diploma thesis is about developing and building a company which is called „Villis - Village for seniors". The purpose of this thesis is to identify methods for entrepreneurial opportunities in the field of accomodation services for seniors. The theoretical part explains the expression entrepreneur, what to take care of in investing in this business field, why a business plan is created, needed and what kind of information should be provided. The practical part deals with questions concerning different possible business forms, technical support, marketing, human resources and financing this village.

The master´s thesis deals with processing of business plan for the establishment of the active studio. The final prospectus goes from the complete analysis of the market in term of potential customers and also of current competition. The aim of the thesis is to make a survey to find out how feasible is the business plan. In graduation theses also I valorize diversification of the project.

The master´s thesis is focused on creating a business plan for a new company called Sweet Gauching. It provides a theoretical overview of business plan creation. The thesis contains a real and practicable proposal of business plan. This company will provide special cafe and catering services in the region of Uherské Hradiště.

Cílem této diplomové práce je analýza odbytu ve vybraném podniku. Na základě teoretických poznatků a koncepcí posoudit, zda vybraný podniku používá nástroje odbytové politiky správně a efektivně. Praktická část vychází z marketingového průzkumu, makroekonomických a vnitropodnikových dat, na jejichž základě jsou zjištěné skutečnosti konfrontovány se skutečností. Závěr práce je potom věnován konkrétním doporučením pro odbytovou politiku vybraného podniku.