The master thesis deals with investigation of customers satisfaction in selected Prague beach volleyball sports centre Beachklub Pankrac. The goal of this thesis is to analyse the customer satisfaction and suggest the steps, which leads to remove mistakes and increase satisfaction. In the first part, there is described theory of marketing research and customer satisfaction. The selected method for research was online questioning. Research sample was selected randomly from the visitors of sports centre. The results are arranged in graphs and detailed compare. The result of this research is to propose a recommendation which leads to increasing of customer satisfaction. In general, is the visitors satisfaction on high level.

The objectives of this dissertation were to: (1) discover whether commenters and non-commenters on an international marketing questionnaire differ based on sociodemographic, nationality, and personality characteristics; (2) determine whether commenters with greater life satisfaction are more likely to provide positive comments; (3) determine whether commenters differ in response styles due to their national background; and (4) discover whether commenters differ (based on sociodemo-graphic, nationality, and personality characteristics) in their propensity to comment on the design rather than on other questionnaire issues. An exploratory design was used to satisfy these objectives.

Title:Customer's Satisfaction with Camp Brodský Objective: The aim of my work is to determine customer satisfaction camp Brodsky with his background, providing a range of services through marketing research. Methods: Research is conducted through a questionnaire survey and interviews during the two summer months (July, August). Results: The results will serve is to evaluate customer satisfaction and made the following recommendations for improving service quality. Key words: Marketing, marketing research, customer, service, customer satisfaction, camping

Title: Marketing research of visitors'satisfaction at sport and music event Bm(X)treme fest 2013 Objectives: The goal is to analyze results of visitors'satisfaction research. Furthermore, on the basis of the results obtained to develop proposals which should be directed to increase of visitors' satisfaction. Methods: Visitors satisfaction research has been done by electronic questioning. Research sample was randomly selected from the visitors of that event. Results: The obtained data are arranged in tables and graphs in the analytical part. In each of researched areas has been found few unsatisfied visitors, therefore are some suggestion to improve event. In general were visitors satisfied with the event and some research hypothesis has been disproved. Keywords: Sports marketing, marketing research, satisfaction, festival, BMX

Title: Brand personality Škoda Auto and its influence on sponsored international sport events Objective: The aim of this thesis is to measure the brand personality of Škoda Auto and to define its effect on the sponsored international sport events Ice Hockey World Championship and Tour de France. The level of concordance of the personality characteristics will be measured by comparing the results of brand personality between the brand Škoda Auto and the brands of sponsorship. High level of concordance of personality characteristics of brands is assumed in long-term sponsorship. Methods: To identify the brand personality, the standardized method of measuring brand personality by Belgian authors Geuens, Weijters, De Wulf 2009 is utilized, which allows to measure and compare brands of different product categories. The agreement rate of personality characteristics gets measured by comparison of averages of brand personality characteristics and regression and correlation analysis. Results: Škoda Auto is perceived as a stable and responsible brand. International sport events Ice Hockey World Championships and the Tour de France are perceived as active and dynamic brand. During comparison of averages of brand personality characteristics, a higher level of concordance between the brands Škoda Auto and Ice...

Title: Image and awareness of brand Snowbear in Hradec Králové Summary: The main purpose of this thesis is to identify image and brand awareness of Snowbear in Hradec Kralove. Research brand provides services in the field of winter outdoor activities. It also run a shop specialized in sporting equipment, rental, repair plus ski and snowboard school. Methods: Marketing research has been done by written inquiries and information needed to create a brand profile was obtained through a personal interview with the owner of the Snowbear. The concept of a questionnaire created for the analysis of Snowbear brand was inspired by brand identity system according to David Aaker. For this thesis will also be applied standardized method of brand personality by authors Geuense, Weijterse and de Wulf (2009). Results: The research showed that the brand is well known among sport active population in Hradec Králové. Respondents have experienced the brand and think about them, they are good quality, affordable, price matches the quality and are offered in a friendly environment. Snowbear is the most associated with the ski and snowboard school as well as weekend courses for children. Based on the analysis of individual personality characteristics of the brand, Snowbear is considered as an active, responsible,...

Title: Customer's view of service quality in private fitness center Objectives: The thesis is focused on selected fitness and wellness club Holmes Place Premium Karlín, where the client's satisfaction with the quality of services offered was determined by using the marketing research. The specific form of this research consisted of a questionnaire survey method called SERVQUAL. With this method, the client's ideas about services in an excellent fitness center are measured first and then these ideas are compared to the actually perceived service quality in the selected facility. The result of the whole research is the quality evaluation of the individual services and all the services as a whole. Based on these results, the thesis presents recommendations and suggestions for the club management to improve the quality of selected services and increasing the level of customer satisfaction. Method: For the survey of service quality in fitness and wellness club Holmes Place Premium Karlín was used the standardized SERVQUAL questionnaire. This questionnaire examines and compares the expected quality of services in an excellent fitness center to the actually perceived service quality in the selected club as the customers evaluates it themselves. Data collection was proceeding between October 2013 to March...

Title: Marketing research and service quality comparison of Boulder Bar and LokalBlok bouldering walls according to their customers Objectives: The goal of my thesis is to state the level of customers' satisfaction with services at climbing walls Boulder Bar and LokalBlok through marketing research. The results will be compared afterwards. Methods: In this work, a quantitative method was used, particularly written questionnaires. The research was executed during ten weeks among customers of both climbing walls. Results: The conclusion is that customers of both climbing walls are mostly satisfied with offered services. Therefore the offered services can be considered of a good quality. Some imperfections do exist in both of the researched sport institutions and those should be eliminated. Acquired information will be given to the managers of the climbing walls and will be used to improve provided services. Key words: marketing, marketing research, services, customer satisfaction, bouldering

The theoretical part of this thesis intends to familiarize the reader with review of the results of recent studies of how a mobile phone affects individuals, communication and society as a whole. Space is given to the issue of behavioural differences between men and women in relation to mobile phones. The last section shows how big is the attention given to a mobile phone in the field of marketing research. In the research part, the author uses methods typical rather to marketing research, an eye tracking, RTA and interviews to do the research whose goal was to describe the process of selection when buying a mobile phone via e- shop and to point out the possible differences between men and women. Measuring eye attention of 50 participants in the age of 18 - 29 years (25 men, 25 women) showed that eye behaviour of men and women when choosing a mobile phone differed significantly, particularly at the time that respondents gave to particular information areas. The interviews resulted in further differences such as differences in the importance of different criteria for both genders or unequal level of independence in selecting the phone.

Title: Satisfaction of Customer od Ski School Major Goals: The goal of my work is to find out how much are the customers satisfied with the services of the ski school Major. The results will be used for improving provided services Methods: Quantitative marketing research is conducted written and electronic questionnaires during winter season 2011/2012. Results: All the findings are compiled into the tables and diagrams in the result part of this diploma work. The facts provide helpful information for the ski school management. Key words: sport, ski school, customer satisfaction, marketing research