Master thesis is focused on research of customers satisfaction in IKEA Brno. The first part defines objectives of the work, including methods for achieving them. Furthermore there are processed theoretical bases which will be used in the analysis of the customer satisfaction. In following part there is a description of current state of the company and also the marketing research. On the base of obtained information there are created proposals and measures, which will lead to higher customers satisfaction.

The diploma thesis deals with the proposal for the improvement of the communication mix in a selected company. The thesis is divided into three parts. The first part focuses on theoretical knowledge about marketing and definitions of selected analyzes. The second part consists of analysis of environment of the selected company and marketing research concerning the satisfaction of the company's existing foreign customers. The final part contains the proposals for improving the communication mix, which were created based on the analysis.

The thesis considers marketing research in company PLYNY JEHLÁŘ Ltd. The aim of this thesis is to identify the rate of customers satisfaction with offered products and services. Theoretical part is concerned with new theoretical pieces of knowledge in the marketing field and its research. The thesis includes finding marketing research which shows weak and strong points of the company. On base of this research the, company will formulate future plans for its development.

This thesis deals with the present state of providing services at the branch offices of the insurance company Česká spořitelna in Hodonín. Through the analysis using the method of questionnaire survey the goal is to produce a proposal leading to the improvement of services at the mentioned branch offices and to carry the proposal through Kaizen.

The diploma thesis deals with customers’ satisfaction analysis with service quality focus on financial services. Based on the theoretical knowledge about customer satisfaction and methods of service quality research, the aim of this diploma thesis is to analyze current level of customer satisfaction with service quality in the selected company and to recommend possible proposals for its improvement.

This thesis focuses on the proposal of marketing strategy for the newly formed company WAXEXPERT s.r.o. engaged in cleaning car interiors. The theoretical part deals with marketing and marketing planning. In the practical part, are prepared concrete proposals marketing strategy and company presentations for customers.

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Purpose: This article provides an empirical identification of groups of marketing scholars who share common beliefs about the role of science and the logic of scientific discovery. Design: We use Topology Representing Network quantization to empirically identify classes of marketing researchers within a representative sample of marketing professors. Findings: We find six distinct classes of marketing scholars. They differ with regard to popularity (size) and productivity (levels of publication output). Comparing the sub-samples of German-speaking and US respondents shows cross-cultural differences. Value: The study enhances our understanding of the current scientific orientation(s) of marketing. It may help to motivate marketing scholars to ponder on their own positions and assist them in judging where they may belong. Future comparisons over time would give us indication about the future of the academic discipline of marketing.(author's abstract)

The purpose of this study was to determine the marketing techniques perceived to effectively promote attendance at women's and men's NCAA Division I basketball events. Further, efforts were made to determine whether there were any differences in the marketing techniques perceived to be effective in the promotion of attendance between women's and men's basketball programs. The study surveyed sport marketers at NCAA Division I college basketball institutions which had both a women's and a men's basketball program in the 1993-94 basketball season. The marketers responded to the Marketing Technique Questionnaire which contained 25 statements pertaining to marketing techniques. It was hypothesized that there were no significant differences between the perceived effectiveness of the marketing techniques and proportion of seats filled. Also, it was hypothesized that there would be no significant differences in the perceived effectiveness of marketing techniques between NCAA Division I women's basketball and NCAA Division I men's basketball programs in the promotion of attendance. Mean analysis and standard deviation, chi-square analysis, and the Wilcoxon signed-rank test were incorporated into the statistical analyses. Based on the results of these statistical analyses, both hypothesis were rejected.

This study of the market for apples produced in Massachusetts for markets in Central America was implemented in order to identify and quantify business possibilities in that region. Apple consumption in Central America is very high and growing, with an increase of more than 100% from 2005 to 2009, from $14 million worth of apples in 2005 to $31 million in 2009. There are increased opportunities for apples from the United States to gain access to this market due to the Dominican Republic-Central American Free Trade Agreement (DR-CAFTA), enacted in 2005. This trade agreement lowers barriers and tariffs of products between the US and these countries. Apples are a very important commodity in Central America. For example, apples available for sale in El Salvador are imported from Chile, USA, Guatemala, and sometimes from Canada. In 2009, 52% of the apples imported by El Salvador were from the United States, 43% from Chile, and 4.8% from Guatemala. The majority of apples that are exported to El Salvador from the United States come from Washington State, followed by California and Oregon. During the summer of 2010, 165 consumers were surveyed and several supermarkets chains, wholesalers and local markets in El Salvador were canvassed in order to obtain information on the current apple market in El Salvador, with the goal to assess opportunities for apples from Massachusetts to enter this market. The most important attributes used by those surveyed in El Salvador when purchasing apples were quality (including taste, firmness, and size) and price. Medium and small sized apples are preferred as they are more economical for families, providing an opportunity for US growers to sell their smaller fruit that US consumer do not prefer. Delicious and gala are the varieties sold mostly. Apples are usually bought in supermarkets, fruits stalls in municipal markets, and from fruit peddlers on the street and on buses. During the Christmas holidays of 2010, another marketing survey was conducted to determine the acceptance in Central America of McIntosh apples from Massachusetts. Nearly 800 consumers were surveyed at five Wal-Mart stores in El Salvador after being given samples of McIntosh apples produced in Massachusetts. Consumers particularly liked the sweet-tart flavor, juiciness, and firmness. Due the results of these surveys, Wal-Mart Centro America Mexico expressed interest in developing a relationship with apple growers in the Northeastern United States.