Target of this dissertation thesis is analyze the respondents in the research Market@Media@Lifestyle, which conducted the Median agency. This work examines the differences between respondents completing the questionnaire thru the internet or paper form. There you can find the information summarized and proposed recommendations for next data use in future in the end of examines, especially for marketing purposes.

This diploma thesis deals with a research method that is called mystery shopping. The objective is to introduce of this method, its application in practice, interpretation of results and subsequent proposal of recommendations. Marketing research and the main parts of the research process are in diploma thesis defined. A conception mystery shopper, mystery story are also explained and phases of imaginary shopping are taken to part. The application part is realized through mystery shopping in 42 pharmacy in Prague. The study observes the four chain pharmacy Phramaland, Dr. Max, Lloyds a and Schlecker and focuses on their approach to potential customers and evaluation of quality sales. Recommendations for pharmacy are given according to the analysed results. The closure summarizes the important findings of the thesis.

Diploma thesis deals with the topic of studying loyalty program which is considered as a tool of maintaining and increasing customer loyalty of chosen target group to food chain stores in Slovakia. The target group includes women aged more than 15. The thesis is divided into theoretical and practical part. Theoretical part defines loyalty, loyalty program and its related concepts. Research methodology consisting of qualitative and quantitative components is described in this part as well. Practical part is focused on analysis and evaluation of information obtained from in-depth interviews and questionnaire survey. Aim of the thesis is to find out whether loyalty program influences customer loyalty of the target group in a significant way. Loyalty program Tesco Club Card is used as a representative example. Another objective is to determine what type of loyalty programs consumers prefer.

The objective of this thesis is to examine the existing forms of marketing communications of company Unit Portables and their future improvement on the Czech market. The thesis describes different forms of marketing communications. It defines types of marketing research, SWOT analysis and focuses on the current marketing trends and the marketing mix. The practical section in the thesis focuses on the analyses on the Czech market. The factors in the analysis compare price level in the Czech Republic and in Sweden. Aims and objectives of the company Unit Portables are characterized in the next section. The last part of the thesis is devoted to the analysis of the survey conducted.

M.Com. (Business Management) / This dissertation deals with the subject of feasibility studies, as applied to the determination of the viability of a business idea or - concept. The first section of the study comprised a search for available material on the topic. Information regarding feasibility studies and business plans, and the difference between the two, was gleaned from contemporary literature covering the subject, such as tutorials by the Small Business Development Corporation, as well as several local and international text books, in order to construe an appropriate framework for the compilation of such a study. In the second section of the dissertation the framework decided on was applied to a specific business idea. Information for the completion of this section was obtained by interviewing representatives actually engaged in a similar enterprise, requesting information from various departments of state and business enterprises, as well as searches in relevant literature. The dissertation concludes by reiterating that the purpose of such a study is purely to determine the viability or feasibility of a project or business idea, and should it be necessary to obtain funds from third parties in order to initiate such a business (given a positive result from the feasibility study), a comprehensive business plan should be compiled...

Master thesis describes and analyzes the process of launching new producs of Matrx Total Results brand on czech, slovak and hungarian market. Theoretical part describes product life cycle, marketing research and marketing mix. Analytical part describes in detail prepared marketing strategy and launch process. In conclusion is an own analysis of strategy and goals fulfillment.

Diploma thesis on the topic of marketing research farmers markets aims to identify the most important motives that influence buying behavior of consumers who visit farmers markets, as well as those who do not seek out farmers markets on the contrary. The first part is to get familiar with issues from a marketing point of view. Next, I considered it important to clarify to what are principles and rules of farmers' markets and how do they work in general. The practical part of my thesis includes its own investigation dealing with the degree of popularity of farmers' markets for consumers in the Czech Republic. The conclusion gives marketing recommendations based on the analysis of the results of my research and the external observation. The results of my research can serve both for laymen who want to learn more about this topic from a marketing point of view, as well as for all stakeholders in this field.

The work focuses on all aspects related to the position of Student Brand Manager and marketing research, which is intended to support the claim of the benefits of Student Brand Manager in the university town. The work includes theoretical basis for understanding this topic and is dedicated to the description of Red Bull, with emphasis on analysis of all positions with which Student Brand Manager comes during their work in contact, so as to make clear his position within the marketing structure. The practical part of this thesis investigates the trends of brand awareness in student areas and assesses the contribution of activities Student Brand Manager. The conclusion contains a summary of the findings and recommendations for Student Brand Manager Coordinator.

The aim is to evaluate the possibility of line extension of a new product range for a concrete mark, resp. develop appropriate strategies for an introduction of a specific extension product on the market. The theoretical part is focused on the strategic and tactic brand management, marketing mix and research. In the practical part, there is an evaluation of the situation on dishwashing market, its long-term development and a description of the major players. Subsequently work includes marketing strategy for the launch of a new product type which extends the existing range and strengthens the brand's position on the market. This strategy is based on consumer research where were investigated ways of washing dishes in the Czech Republic, who the ideal dishwashing liquid looks like and also what the brand awareness of current brands of dishwashing is.

The Master's Thesis analyses relationship and loyalty of young people to brands. Within the scope of this thesis the target group is represented by university students in Prague at the age of 19-30 years. Relationship and loyalty of young people to brands are analyzed in selected areas of the products in the categories clothing, drugstore goods and electronics. The main objective of this thesis is to provide a deeper understanding of the attitudes of young consumers to brands, to help understand why young people buy branded products and the reasons for their (dis)loyalty. The theoretical part deals with the brand from the marketing point of view, the importance of marketing research in practice and it explains key points relating to qualitative and quantitative research. Research methods focus group and field survey used in this thesis are also explained in the theoretical part. Focus group and field survey, which were conducted by the author, are presented, analyzed and evaluated in the practical part. Summary of the key findings made by the author about the relationship and loyalty of young people to brands in these product categories is part of conclusion.