The purpose of the thesis is a description of organic food and ecological farming in general. The theoretical part of the thesis deals with findings consumer and shopping behavior of consumers of organic food. The practical part contains a marketing research of organic food in the Czech Republic, which focuses on the findings of opinions, attitudes and motivations of consumers to purchase organic food.

The aim of the paper is to render the usage possibilities overview of the marketing survey method called Mystery shopping in testing the service quality provided to customers. The outputs of the survey should provide the information about organizational process' weaknesses and qualities used in contact with the customer. Based on these findings, the entity is enabled to accept such steps as to improve the quality of the services provided.

This master's thesis is focused on connecting marketing and primary schools. Using the primary school in Česká Ves, I demonstrate it is important for school to take marketing activities in mind even on the most basic level of education. Thesis is divided into three parts. In theoretical one I describe marketing mix, basic principles of marketing research and analysis of the environment. Practical part is focused on the Česká Ves primary school and using both primary and secondary marketing research I analyse current marketing activities and marketing mix. In the last part I suggest improvements that school can make to improve components of marketing mix.

Diploma thesis deals with the influence of education on the shopping behavior of individuals. Using qualitative research method focus group examines the impact of achieved education on shopping decisions with focus on food consumption and leisure time activities among respondents from generation 30-50. Secondary data are collected from the MML/TGI reaserch, which are included in the program Data Analyzer. Based on outcomes of the research marketing implications and recommendations in each group are proposed.

The aim of this thesis is to developing business plan to open new penzion. Thesis has two section. In the theoretical part are described terms about economy and business. In practical part is crated business plan for specific penzion, including analysis and financial analysis.

This master thesis analyzes activities of South Korean companies from music industry in the markets in Europe and this analysis is based on a questionnaire survey. The first part focuses on the theory and describes the Korean popular music, cross its history, major companies in the sector and their activity in foreign markets. In following theoretical chapters there is the definition of basic marketing terms, the theory of marketing research, its methods and evaluation and use of marketing research in culture, a summary of the economic situation in South Korea and differences in business negotiations between Koreans and Europeans. The practical part of the thesis describes in detail the selected companies, their products and activities in Europe. Furthermore there is an introduction to research and information about the survey. The final part deals with the evaluation and interpretation of the findings, conclusions drawn from the information obtained and the proposed solutions.

This master thesis deals with the perception of the brand BMW on the automotive market in the Czech Republic. The aim of the thesis is the assessment of the position of the brand BMW and its perception by Czech consumers. For this purpose the thesis is divided into six chapters. In the first chapter the brand and brand strategies are solved. Second chapter deals with marketing research. Third and fourth chapter both analyze the automotive market in CR. In the fifth chapter the brand BMW and its competitors are more thoroughly characterized. The last chapter is dedicated to the perception of the brand and there are two surveys. One of them was prepared directly for the car producer BMW and the second one was done by the author. On the basis of the results of the surveys the final conclusions are made.

This work deals with the creation of a business plan to build up a new sports and relaxation centre near Tábor city. It describes current market situation of sports and relaxation services in this city as well as the processing of marketing research and the business plan itself. The business plan includes an executive summary, company presentation, the description of products and marketing mix, human resources, operational planning, financial analysis, risk analysis and conclusion. The decision whether to go through with this centre will be based on this work.

This Thesis deals with the analysis of foreign clients' service level on the Czech banking market. The main aim is to evaluate the level of foreign clients' service at selected branches and specialised centres of five largest domestic banks, using the method of Mystery Shopping. Evaluation is enhanced by a survey which questions the satisfaction of foreigners with current banking services and their interest regarding specialised centres. Based on the results of the analysis the final recommendations are provided to banks and three determined hypotheses are confirmed or disproved. The thesis is divided into two parts. The theoretical part is focused on general specifications of the basic concepts and legislative regulations which have an essential influence on foreign clients on the Czech market, the evolution in the number of foreigners in the Czech Republic, the Czech banking market including profiles of domestic banks and the definition of marketing research. The practical part includes preparation and implementation of research at the bank branches, a survey among foreigners, research outcomes and subsequent recommendations to banks.

The thesis is focused on the analysis of marketing activities of Střední odborná škola Olomouc, s.r.o. This is a private high school that offers a graduation degree in Public Administration and Communication with media. The thesis is divided into two main parts, theoretical and practical. The first part gives the theoretical framework and defines the marketing mix and strategic analysis of the environment of the educational institutions. It also defines the tools of marketing research. The goal of the second part is to determine the causes of the long decline of the demand of the services provided by the school. This is analyzed through describing the current marketing mix, performing the strategic analysis and marketing research. The output of the thesis is a list of suggestions on how to improve the current marketing mix.