Submitted by Hans Kristian Hedetoft (hhedetoft@hotmail.com) on 2015-01-07T19:50:52Z No. of bitstreams: 1 Master Thesis MPGI - HEDETOFT.pdf: 268173 bytes, checksum: e132ed883d22ecb23dce7f8df33d6e83 (MD5) / Approved for entry into archive by Luana Rodrigues (luana.rodrigues@fgv.br) on 2015-01-07T20:06:30Z (GMT) No. of bitstreams: 1 Master Thesis MPGI - HEDETOFT.pdf: 268173 bytes, checksum: e132ed883d22ecb23dce7f8df33d6e83 (MD5) / Made available in DSpace on 2015-01-07T20:09:48Z (GMT). No. of bitstreams: 1 Master Thesis MPGI - HEDETOFT.pdf: 268173 bytes, checksum: e132ed883d22ecb23dce7f8df33d6e83 (MD5) Previous issue date: 2014 / Durante as últimas três décadas, a globalização tem empurrado empresas em direção a internacionalização, e consequentemente essas mesmas corporações tem se tornada instituições independentes parecidas com estados. Estes 'estados independentes' precisam de estratégias internacionais coerentes e relações diplomáticas com funcionários da administração pública a fim de acompanhar as demandas desses mercados, criar estratégias para minimizar riscos, e ganhar legitimidade. O objetivo desta dissertação foi explorer a complexa relação entre o Grupo Maersk e o governo brasileiro e outros atores involvidos no Mercado de olio e gas controllado pelo estado. Afim de compreender o processo de diplomacia corporativa da empresa ,entrevistas semi-estruturadas foram realizadas com os indivíduos presentes na cadeia da diplomacia corporativa da empresa . A descoberta revelou a importância de diplomacia corporativa para a Maersk. Relações diplomáticas pessoais forjadas com entidades representativas e brasileiras são a chave para a Maersk impulsionar seus objetivos. Também mostra a importância das missão diplomáticas dinamarquesa ajudando a empresa a ter acesso a autoridades governamentais. / During the last three decades, globalization has intensively pushed companies towards internationalization, and therefore these corporations have become more independent state-like institutions. And as 'independent states', they must have a coherent international strategies and diplomatic relations with other foreign official government in order to accompany these business demands, create risk-mitigating strategies, and gain legitimacy. The aim of this paper was to explore the complex relationship between Maersk Group and the Brazilian Governments and stakeholders involved in the state-controlled oil & gas market. In order to understand the process of corporate diplomacy of the company, semi-structured interviews were carried out with individuals present in the chain of corporate diplomacy of the company. The finding revealed the importance of corporate diplomacy for Maersk. Personal diplomatic ties forged with Maersk’s representatives and Brazilian and Danish authorities are key to boost their objectives. It also shows the importance of the Danish diplomatic mission helping the company to gain access to government authorities.