Peter Drucker said that ¡§knowledge is the most valuable property in the enterprise¡¨. While global economy model shifting to knowledge-based economy, it turns knowledge into the most important resource and strategy in an organization. Enterprises nowadays can not only transfer the invisible knowledge from employees to visible with the implementation of knowledge management, but also create higher values for the enterprises through the transferring, sharing, expanding, and value-adding of knowledge. This research is based on knowledge management, and its impacts and effects to enterprises. With reforming and remodeling process of a management consulting firm in the knowledge intensive industry, we explore its knowledge management strategies and its advances in the flows and architectures of knowledge management. Upon following the steps of knowledge definition, collection and filtering, the case-base is built with consulting and case practices. Based on the case-base, case-base reasoning (CBR) method is used to improve the diagnostic effects of the management consulting company. This knowledge management model could be expended to the other flows of consulting operations, in order to progress the overall consulting operation effects.

Abstract As the society and economy changed over time, people¡¦s quality of living has been imporving. The demands of beauty business, health industry and leisure products is therefore increasing. This trend not only promots rapid development of service industry, but also encourages people to purchase SPA products to release from pressure and follow the fashion. Besides, with the increase of female customers¡¦ consuming power and their consumption demands in beauty products, the scale of SPA business has been expanding. Female customers therefore have more choices when purchasing leisure products and service. This study takes the perspective of femal customers, aiming at exploring consum motivation, cosuming power and cosuming desire. The study also to predict the SPA trends of linking chiness medicatoin with SPA service, testing if female customers¡¦ consuming behavior would correspond to the combination of health, leisure and medicine. It is hope to propose some strategies to SPA business and leisure markets. After surveying 197 female customers, it is found that the determinants of purchasing SPA producst in Chinese medication clinic are few. Only the facts of belief in Chinese medication and previous experiences in purchasing SPA goods and services have significant relationship with consum motivation in buying SPA service. Other variables such as demographics, SPA service, SPA facilities and so on have no significant relationship with female customers¡¦ consum motivation in SPA goods. Keywords : female customer, Spa, beauty business, Chinese medication, leisure business, management strategy.

In this study, we classify and examine the relationships among strategy, Type, and performance of knowledge management. A good measure to classify the strategy and the type of knowledge management was discussed. We proofed that a good performance will be achieved only when a strategy of knowledge management has been matched with a given type of knowledge management based on the data of general manufacture industry, high-tech manufacture industry, and service industry in Taiwan.

The relationship among the Taiwan¡¦s multinational corporations¡¦ knowledge management and the organization¡¦s role of human resource management Abstract Today, the commercial environment face the change of globalization, according to improve the corporations¡¦ efficiency and performance, corporations will transfer the core competences and the knowledge of operation practices inside the organization to others organization units, especially to the multinational corporations. Based on Drucker (1993) said, the knowledge workers are the most important property inside the organization. The knowledge need the appropriate persons to practice, creating and storing, so, how to keep the good person and integrate their knowledge inside the organization, that need ¡¨ human resource management system¡¨ to process. This research chose four multinational corporations which nationality is Taiwan. These four company coming from: the traditional livelihood industry; the traditional infrastructure industry; the high-tech manufacturer and information software research and development industry. This research concludes some propositions through the interview with top managers of these sample corporations. Positions are as follows: Proposition 1: the more explicit that the core knowledge inside organization was, the more complete that the information technology infrastructure done, the more possible that the corporation will take the system knowledge management strategy; the more tacit that the core knowledge inside organization was, the more important the tacit system was, such as, the organization culture, pay attention to the people and so on, to force the knowledge management. Proposition 2: the more that the core competition of the enterprises tends to be the market exploration, the easier they will use the partial step-by-step knowledge management strategy. the more that the core competition of the enterprises tend to be the technology exploration, the easier they will use the integral system knowledge management strategy. Proposition 3: the more complex that the need of global knowledge originality strategy (the localize and the global integrate level increased),the stronger that the effect of human resource management coordinate and control. Proposition 4: the role that the knowledge management organization plays in an enterprise follows the different executive step of the knowledge management in the enterprise has its different position. Proposition 5: the higher that the level of the enterprise knowledge management systematize ,the greater that the role of human resource management plays .besides, the higher that the level of personalizing of the enterprise knowledge management system, the greater that the roll of human resource management in strategetical execution. Proposition 6: the strategy about knowledge management of the enterprise and the human capital of the enterprise are to complement each other. From the six propositions, we can derive the following two important conclusion: 1. By the diversification of the knowledge management, the organization should select that can adopt to its characteristic of knowledge and compare to its competition strategy of knowledge management strategy. So that it can afford positive promotion of organization management achievements. Besides, the organization should transform to organic organization to construct the opening culture makes benefits of the knowledge flow; the organization should make his endeavor to build up the culture of edution to make learning and effective interaction to all action of the member in the organization and the manager should promote his own leadership. 2. The diversified roll of the human resource management, in the recruited policy, we pay more attention on the potential of staff and the corresponding of culture of education to make more benefits to carry out knowledge management. In the training, the develop scheme which is centered by the staff makes each member can be the knowledge contributor to pass the values toward the knowledge of the organization in the courses. Plot and connect the achievement system. The human resource professional should make progress with knowledge management science. Besides, we should progress the step task toward the strategy of knowledge management and realize the situation of the knowledge management proceeded in the organization. From inside of this, we can position the roll of human resource management organization and cooperate with the strategy of the company knowledge management to derive the hugest management result. Keyword: multinational knowledge management; knowledge flow, knowledge management strategy, knowledge workers, human resource management

Abstract Arthur Anderson Consulting spent thirty millions US dollars on corporate management research and development, which in turn developed ¡§The Best Corporate Workflow Knowledge Management System¡¨ for thousands of clients and consultants. This is the best example for successfully invented knowledge management. Not only foreign corporations are applying this resources management system to improve their competitiveness. Taipei government also applied knowledge management related measures facilitated by Microsoft Corporation in 2001. Taiwan Private Corporation obviously has already followed the trend on knowledge management. ITIS listed resources management system as one of the six significant techniques in 1996. The term ¡§Knowledge Management¡¨, has become a buzz word in corporate culture for a long time. Some observers said this is the trend for knowledge management in the future. Others think this is just an interim. Either one would be true; knowledge management seems to be one necessary means to replace other organizations restructuring direction. Currently, most of academic researchers in resources management primarily focus on application and subjective issues. There is a lack of study to prove whether knowledge management can improve organizational performance. The study brings organization performance and knowledge management into discussion order to figure out the effects from knowledge management and organization performance. With thorough investigation, there are several points that are worthy to note: 1. Different business strategy, industry category and life cycle devote differences in existing knowledge management culture and organization performance. (1) Those corporations which apply innovative strategies like knowledge management culture and organization performance usually have better satisfactory than those which apply other business strategies. 2. Knowledge management culture has tremendous effects on knowledge management performance and organization performance. 3. Knowledge management performance has partial mediatory effects on knowledge management culture and organization performance 4. Knowledge management strategy has partial moderator effects on knowledge management culture and intellectual capital management performance (1) If corporate intellectual capital is mostly explicit knowledge, corporate intellectual management performance will be better off when apply systematic strategy (2) If corporate intellectual capital is mostly tacit knowledge, corporate intellectual management performance will be better controlled by individualize strategy.

ABSTRACT Our Atlantic Ultra-Low-Temperature Tuna Fishing fleets were under attack from Japan during the 2004 ICCAT (International Commission for the Conservation of Atlantic Tunas) Annual Meeting. Japan openly called for tough penalty for our fleet such as significantly cutting our fishing quotas in the Atlantic and revoking our national membership in the ICCAT for over-fishing, violating International Conservation Regulations and washing fish right on the ocean. This resulted in catastrophic damage in our Ultra-Low-Temperature fishing operation in the pacific and undue pressure from our international competitors. Under the strict monitoring of international conservation groups, our government was forced reform its regulations of the fishing industry and focus on the long-neglected area of offshore fishing. To express its sincerity in active management of the industry, the government offered a series of matching measures. The first of these measures was the reduction of the number of ships to achieve cutback in fishing capacity. The three-year plan spanning from 2005 to 2007 involved a joint venture by the government and the offshore industry with joint contribution of 12.5 million US dollars to disassemble 183 large Tuna Long line Fishing Vessels in the three oceans. Fishing vessels in the Atlantic were reduced from 100 to 76. The next measures were to improve the monitoring of the fishing industry and to end any and all illegal, unreported and unregulated fishing. How will our offshore fishing industry recover after a series of attack? How will our industry thrive in the austere environment of conservatism? Do we still possess any competitive advantage after the vessel-reduction measure? This thesis will cover the analysis of the competitive advantage of the Offshore Ultra-Low-Temperature Fishing Industry after the vessel-reduction, the analysis of the supply-and-demand of the Ultra-Low-Temperature market and SWOT analysis. It will also discuss in depth the post-reform fishing industry management strategy for reference.

Abstract In the past, seats on the management of the research focuses on exploring the best logical way for seats assignment to ensure the revenue maximizing, it¡¦s rarely to consider in the faces of management pressure and services requirement. Hence, this thesis will take a survey through market research studies to identify the reason of the shift of passenger from Non-reserved Seating to Reserved seating or the increase of rider-ship caused by the lower fare of Non-reserved Seating. After fully collection of the requirement of passengers and the consideration of High Speed Rail¡¦s operator, the ¡§Situational Analysis¡¨ mechanism is applied. The different Non-reserved car allotment will be arranged under different circumstance and their revenue will be evaluated as well. Finally, the recommendation of the High Speed Rail¡¦s seat management strategy from the point of view of revenue maximizing, operation consideration and passenger requirement will be provided. Key words¡GTaiwan High Speed Railway, Non-reserved Seating, Reserved Seating, Seat management strategy

Στον τομέα της υγείας το Ίντερνετ χρησιμοποιείται όλο και περισσότερο για εμπορικούς λόγους καθώς πολλοί φορείς υγείας διαφημίζουν τα προϊόντα ή τις υπηρεσίες τους μέσω διαδικτύου. Τα διαδικτυακά φαρμακεία αποτελούν εδώ και αρκετά χρόνια μια πραγματικότητα και αυξάνουν διαρκώς. Η παρούσα έρευνα εξετάζει τον τρόπο με τον οποίο προσαρμόζεται το μείγμα μάρκετινγκ (Product-Promotion-Place-Price) στην περίπτωση των διαδικτυακών φαρμακείων, ποιο είναι το ανταγωνιστικό τους πλεονέκτημα όπως αυτό εκφράζεται μέσα από τη στρατηγική, ποια θετικά χαρακτηριστικά- «κλειδιά» των ιστοσελίδων εκμεταλλεύονται στην δραστηριοποίησή τους και τέλος τι είδους αξία διατείνονται ότι παρέχουν στον καταναλωτή, μέσα από τη δήλωση οράματος/αποστολής. Η συλλογή των δεδομένων της έρευνας πραγματοποιήθηκε εξετάζοντας συγκεκριμένα χαρακτηριστικά των ιστοσελίδων φαρμακείων που δραστηριοποιούνται στο διαδίκτυο. Το βασικότερο προς πώληση προϊόν των διαδικτυακών φαρμακείων είναι τα συνταγραφούμενα φάρμακα σε χαμηλή τιμή. Τα φαρμακεία έχουν κατά κανόνα παρουσία μόνο διαδικτυακή, και η προώθηση στηρίζεται σε γνωστά σήματα. Το χαρακτηριστικό στο οποίο δίνουν ιδιαίτερη έμφαση τα περισσότερα φαρμακεία είναι η εταιρική ταυτότητα μέσω της δήλωσης οράματος/αποστολής. / -

AbstractTitle: How Marknadsdata information AB works with relationship marketingLevel: Final Thesis for bachelor degree in Business AdministrationAuthor: Randip ChoudhurySupervisor: Dr. Aihie OsarenkhoePurpose: The purpose of this thesis is to examine how Marknadsdata information AB workswith their relationship marketing, and examine possible gaps between their strategy andimplementation of their relationship marketing. This study aims to provide insights on thecore components of CRM and the implementation of CRM strategy.Methodology: I have used primary data for this study by doing, interviews with ChristerJönsson at Marknadsdata AB to get his insight view of how the company operates to be ableto answer the purpose of this thesis which is to find out if there are any gaps in the way howMarknadsdata AB operates its business and how it resembles or differs with Donaldson’smodel. The secondary data I have used for this research is mainly from the Internet, articlesand literatureFindings: Marknadsdata information AB will not be successful on their market if they don’twork with their relationship marketing strategy. They have to keep in touch with customers,respond to the trends in the market and, in particular, to the changing demands of customers.For Marknadsdata information AB it’s important with relationship marketing both internallyand externally. Internal service quality for the company is about employee satisfaction whichultimately effects externally to customer satisfaction. By creating value to employees they cancreate value to customers.Research conclusions: Companies will not be successful on the market until they developtheir relationship marketing strategy. Companies need to keep in touch with customers,respond to the trends in the market and, in particular, to the changing demands of customers.Practical implications: By working with research and evaluating customers’ needs, which Ifound will reflect their future business. I think it’s also important that the management at thecompany works with employee’s on a regular basis. If the company doesn’t work with marketresearch and other customer generating mechanisms I think that the company is going to havedifficulties with their relationship work and to be able to make business at their market area.Value: The study shows customer relationship marketing strategy as a key to operate businessand implementing it in the organization. This thesis contributes a deeper understanding in thesubject relationship marketing.Keywords: Customer relations, Customer service management, Relationship marketing,Cross-functional integration, Management strategy

Since the first reserve selection algorithm was developed in the early 1980s, systematic approaches to reserve design have attracted widespread support due to their ability to identify repeatable and efficient solutions to conservation planning problems. Yet there has been limited application of these methods to the problem of designing reserve systems for biodiversity conservation in the marine environment. In my dissertation research, I apply systematic methods to examine four fundamental issues in marine reserve system design. These issues consider how conservation planning outcomes are influenced when design constraints such as spatial compactness, efficiency, economic costs and incremental reserve establishment are formulated as part of the reserve design problem. First, I consider the trade-offs between spatial design and cost efficiency. In particular, I examine how well marine reserve systems can satisfy the design requirement to minimise the degree of fragmentation whilst minimising reserve system cost. In this case cost refers to the number of sites required to achieve biodiversity conservation objectives. The second issue is the inefficiency of ad hoc marine reserve system design. In terrestrial systems, ad hoc reserve design has been shown to produce inefficient reserve systems, limiting opportunities to achieve conservation targets. I examine how efficiently South Australia’s existing marine reserves contribute to quantitative conservation targets and introduce a new measure of irreplaceability. This metric reflects the potential value of a site’s contribution to reservation goals, by assessing whether a site is selected more than could be expected from chance alone. Sites selected as often as would be expected by chance, fail to contribute to the design of efficient marine reserve systems and represent an opportunity cost. The third issue addresses the demands on reserve systems to achieve both conservation and socio-economic objectives. Options for the design of marine reserve systems, which achieve better economic outcomes for commercial users without compromising conservation targets, are examined using a cost function that serves to make trade–offs early in the design process. The fourth issue is one of shifting targets and incremental reserve design. The problem was most recently highlighted with the rezoning of the Great Barrier Reef Marine Park, where the amount of no-take areas increased from 5% to over 30% but the original zoning arrangements were left in place. The consequence this has on the efficiency of the final marine reserve system is examined when different starting targets are used as the base. Each issue is examined by formulating planning scenarios using data for South Australia’s state waters as a case study. The marine reserve systems are configured using the mathematical optimisation program MARXAN to examine the complex trade-offs of conservation planning problems. The program offers the flexibility to incorporate new approaches and developing theory in marine conservation into the formal statement of the reserve design problem. The results offer some important insights for the future of marine reserve system design. These include 1) efficient representation of biodiversity is only part of the reserve design problem, with small increases in reserve system cost reported as a trade-off for more spatially compact marine reserve systems, 2) despite spanning less than 4% of South Australian state waters, the existing ad hoc marine reserves presented considerable opportunity costs that did not improve even when conservation targets were increased. Hence ad hoc reserve selection is likely to constrain effective conservation of marine biodiversity by compromising the ability to select more suitable sites, 3) integrating conservation and socio-economic objectives presents opportunities to design representative, efficient and practical marine reserve systems that minimise potential loss to commercial users with only small increases to the areal extent of the reserve system and 4) incrementally changing target levels of reservation has a minor affect on the efficiency of the final reserve system, though is likely to influence which planning units are in the final reserve system.