Submitted by Carolina Galvão (carolina.galvao@uol.com.br) on 2016-06-16T19:18:16Z No. of bitstreams: 1 Dissertação_Marco Regulatorio Mineração.pdf: 10942580 bytes, checksum: 985c2c7a6e75ffb0f13ac0ff3614fd90 (MD5) / Approved for entry into archive by GILSON ROCHA MIRANDA (gilson.miranda@fgv.br) on 2016-11-01T14:52:22Z (GMT) No. of bitstreams: 1 Dissertação_Marco Regulatorio Mineração.pdf: 10942580 bytes, checksum: 985c2c7a6e75ffb0f13ac0ff3614fd90 (MD5) / Approved for entry into archive by Maria Almeida (maria.socorro@fgv.br) on 2016-11-07T18:21:43Z (GMT) No. of bitstreams: 1 Dissertação_Marco Regulatorio Mineração.pdf: 10942580 bytes, checksum: 985c2c7a6e75ffb0f13ac0ff3614fd90 (MD5) / Made available in DSpace on 2016-11-07T18:22:02Z (GMT). No. of bitstreams: 1 Dissertação_Marco Regulatorio Mineração.pdf: 10942580 bytes, checksum: 985c2c7a6e75ffb0f13ac0ff3614fd90 (MD5) Previous issue date: 2015-08-31 / Este trabalho tem como objetivo apresentar a evolução do marco regulatório da mineração no Brasil, considerando o modelo atual de regulação e as principais alterações propostas pelo Novo Marco Regulatório. Para tal estudo, serão apresentadas as características do mercado da mineração, a evolução do processo regulatório no Brasil, o modelo institucional atual, as alterações propostas e seus impactos, bem como um modelo internacional de regulação da atividade mineral.

El presente trabajo de investigación se centra en la influencia que tiene el marco regulatorio en la narrativa publicitaria de los influencers o creadores de contenido, en la categoría denominada entretenimiento. Asimismo, identificar si utilizan la red social Instagram para promocionar los productos o servicios de la marca o anunciante, teniendo en cuenta los lineamientos y el cumplimiento de leyes implementados por el Instituto Nacional de Defensa de la Competencia y de la Protección de la Propiedad Intelectual (Indecopi), en el Perú. Por otro lado, los conceptos que se van a tratar en el estudio son: marco de regulación (Guía de Indecopi y principios de regulación), influencer, tipos de influencers, publicidad del influencer e Instagram; y la metodología que se va a utilizar es cualitativa. La pregunta de investigación es ¿Cuál es la influencia del marco regulatorio en la narrativa publicitaria de los influencers en Instagram enfocados en la categoría entretenimiento de los años 2019 – 2020? Y el caso en particular que se va a enfocar es del influencer Mateo Garrido Lecca. / This research focuses on the influence that the regulatory framework has on the advertising narrative of influencers or content creators make, in the category called entertainment. Also, identify if they use the social network Instagram to promote the products or services of the brand or advertiser, taking into account the guidelines and compliance with laws implemented by the National Institute for Defense of Competition and Protection of Intellectual Property (Indecopi), in Peru. On the other hand, the concepts to be covered in the study are: regulatory framework (Indecopi Guideline and regulatory principles), types of influencers, influencer advertising, Instagram and qualitative methodology. The research question is: ¿What is the influence of the regulatory framework on the advertising narrative of influencers on Instagram focused on the entertainment category of the years 2019 - 2020? And the particular case that is going to be focused on is the influencer Mateo Garrido Lecca / Trabajo de investigación