近年來不論在學術界或實務界，都開始研究新產品開發階段的相關議題以及企業組織如何在市場與他們的顧客進行互動，然而卻很少將焦點放在新產品開發績效與市場知識導向能力對新產品研發成功的影響，因此企業應該要開始將新產品開發績效與市場知識導向能力納入整個新產品開發的控制過程中，以便降低開發的風險，同時產品也更能貼切地符合顧客需要。 為了在新產品開發階段可以將產品以更快速、低成本與高品質的方式，滿足消費者的需求，企業應該及早在新產品研發過程中兼顧新產品開發績效與市場知識導向能力，透過與客戶的互動、瞭解競爭者資訊，同時在企業內與各部門分享協調，把新產品開發的失敗率降到最低。 因此，本研究的研究焦點放在（1）新產品開發績效對新產品研發成功的影響 ; （2）市場知識導向能力對新產品研發成功的影響。本研究的研究對象為台灣數位內容產業的廠商，共寄出問卷 600份，回收 141份，經由結構方程模式來分析本研究所提出的假設支持程度，所使用的統計分析方法為 SAS應用軟體。 本研究的主要發現有： 1. 新產品開發績效對新產品研發成功是具有正向的影響。因此，企業在產品開發過程中，應該要重視開發速度、開發成本及產品品質，以提高新產品研發的成功率。 2. 市場知識導向能力對新產品研發成功是具有正向的影響。企業一旦懂得應用市場所收集到的資訊，包括顧客的資訊、競爭者的資訊，將整合的資訊傳達到企業各個部門，新產品研發的成功率則會提高。 / In recent years, many organizations in academic or practical fields start to research the related topics in development stage of new products and how the enterprises interact with their customers in the market. However, there are few focuses on the development performances of new products and the guided competences of market knowledge for successful research and development of new products. Thus, it should be necessary for enterprises to reduce the development risks of new products and simultaneously fulfill the customer requirements by involving the development performances of new products and guided competences of market knowledge into the controlled process of research and development of new products. In order to fulfill the customer requirements by faster speed, lower cost and higher quality in development stage of new products, the enterprises should pay earlier attentions on the development performances of new products and the guided competences of market knowledge in the research and development process of new products to decline the failure rate by interacting with the customer, understanding the competitor information, and simultaneously sharing the information to related departments in the enterprises. Therefore, the study will focus on (1) the effect of the development performances of new products for successful research and development of new products; (2) the effect of guided competences of market knowledge for successful research and development of new products. The research objects of the dissertation are the venders of digital content industry in Taiwan. There are 600 questionnaires mailed out and 141 questionnaires replied, and through SEM to analyze the paper hypotheses by using SAS-the statistical analysis method. The main research findings include: 1. The effect of the development performances of new products for successful research and development of new products is positive. Thus, the enterprises in the process of research and development of new products should pay more attention to the development speed, the development cost and the product quality in order to enhance the successful ratio of research and development of the new products. 2. The effect of guided competences of market knowledge for successful research and development of new products is positive. Once the enterprises understand to utilize collecting information which contains the customer information, competitor information and to transmit the integrated information to related departments, the successful ratio of research and development of the new products will be improved.

La presente tesis pretende analizar si la orientación empresarial estimula los diferentes tipos de conocimiento en el proceso de internacionalización, para desarrollar la investigación nos centraremos en las Pyme textiles ubicadas en Lima Metropolitana que se encuentren exportando de manera activa a mercados internacionales. El desarrollo del análisis se divide en un total de cinco capítulos, siendo de esta manera el primer capítulo centrado en el marco teórico el cual contextualiza y define los términos y teorías a emplear en la investigación. Luego, en el segundo capítulo se plantea el plan de investigación donde se detalla la problemática y el planteamiento de las hipótesis, así como también los objetivos específicos como el general. Seguidamente en el tercer capítulo, donde se desarrolla la metodología de la investigación en el cual se establecerá el tipo de investigación a seguir, siendo así de tipo mixta para la tesis presentada. Así también, se detalla el alcance, diseño de la investigación, el planteamiento de las variables a trabajar definiendo la población, el tamaño de la muestra y las herramientas metodológicas para la recolección de data. En el cuarto capítulo se enfoca en el desarrollo y análisis de los resultados de la herramienta cualitativa, la cual es la entrevista a profundidad a expertos y de la cuantitativa a través de entrevistas. Los cuales se interpretarán mediante el uso de la regresión lineal, prueba de normalidad y chi cuadrado utilizando el programa SPSS. Por último, las conclusiones y recomendaciones finales respecto a las hipótesis planteadas inicialmente. / This thesis aims to analyze whether business orientation stimulates the different types of knowledge in the internationalization process. In order to develop the research, we will focus on textile SMEs located in Metropolitan Lima that are actively exporting to international markets. The development of the analysis is divided into a total of five chapters, thus being the first chapter focused on the theoretical framework which contextualizes and defines the terms to be used in the research. Then, in the second chapter, the research plan is presented where the problems and the hypotheses are detailed, as well as the specific and general objectives. Then in the third chapter, where the research methodology is developed in which the type of research to be followed will be established, thus being a mixed type for the thesis presented. Likewise, the scope, design of the research, the approach of the variables to work defining the population, the sample size and the methodological tools for data collection are detailed. The fourth chapter focuses on the development and analysis of the results of the qualitative tool, which is the in-depth interview with experts and the quantitative one through interviews. Which will be interpreted through the use of linear regression, normality test and chi square using the SPSS program. Finally, the final conclusions and recommendations regarding the hypotheses initially raised. / Tesis