Yes / In spite of growing research on the influence of external stakeholders on firm outcomes, there is a paucity of research on how they influence innovation in emerging economies. In addition, the specific environmental factors that may influence the effect of stakeholder integration (SI) on firm innovation is less understood. Using data collected from 248 small and medium-sized enterprises (SMEs) in Ghana, this paper develops and tests a model that examines the relationship between SI and firm-level product innovativeness. The findings from the study indicate SI positively relates to product innovativeness. Moreover, under conditions of higher competitor pressure and greater customer expectations, the effect of SI on product innovativeness is amplified. Contributions for theory and practice are discussed.

Published Article / The ability to increase turnover in a short time is determined by industry characteristics. These characteristics need to be taken into account during forecasting and planning. The correlation. which can be described among others by the Market Response Time (MRT) has an impact upon the whole marketing planning. MRT is defined as the time between increased marketing efforts (stimuli) and the time when the market starts to react in terms of increased purchasing (response). It is expected that different industries have different MRTs which influence the analyzed planning in different ways. Thus sales planning must be adapted to MRT, which will most probably increase planning efficiency.

No description available.

A new hypothesis, The Adaptive Markets Hypothesis (AMH), is applied to the Swedish stockmarket context by testing the variability of the risk-return trade-off over different investment horizons and market environments. Yearly returns and volatility are measured on OMXS30 index between1986 and 2017 over a variety of different investment horizons. Through the sample observations, a number of distinct market environments become apparent. A regression analysis is then used to test the statistical significance of the risk-return relationship. The results show a weak – and varying – statistical relationship between risk and return, implying that risk is not a reliable explanatory variable for average returns. The length of the investment horizon and the market environment the investment is being made in are shown to be influential factors on changes to the risk-return relationship. These findings from the OMXS30 index support the AMH, showing that the risk-return relationship is dynamic and subject to changes over different investment horizons and in different market environments.

This Master’s Thesis deals with current company status analysis and getting appropriate documentation for bicycle market entry decision making. Significant part of the practical section is focused on bicycle market and potential competition analysis. The end of the work dedicates to a marketing strategy and a questionnaire.

Yes / Much of the existing scholarly works portray institutional voids (IVs) in emerging economies as impeding forces against the development of new ventures. However, little attention has been paid to how such voids generate positive outcomes in emerging market new ventures. Drawing on the institutional theory, we propose IVs as crucial enablers of new venture internationalization. In addition, we investigate both how and when IVs enhance the degree to which new ventures internationalize by examining international learning effort (ILE) as a mediator and two domestic market environmental factors (i.e., environmental dynamism and competitive intensity) as important contingencies. We test our moderated mediation model using primary data gathered from 211 new ventures from Ghana. We found that ILE mediates the relationship between IVs and new venture internationalization and that both environmental dynamism and competitive intensity moderate the indirect relationship between home-country IVs and new venture internationalization. We discuss the theoretical and practical implications of this study.

During the past few decades, the sport industry has experienced immense pressure to commercialise its operations and conform to traditional business practices (Chadwick 2009:191). With this evolution from a pure leisure activity to a multimillion dollar industry, it has become evident that the unique characteristics and deeply rooted historical culture of sport pose significant challenges for the sport manager during the process of commercialisation and the application of strategic management. The aim of this study was to analyse the current business environment of Cycling South Africa (CyclingSA) in such a way that the factors in the micro-environment, market environment and macro-environment that impact on the organisation‟s strategic decisions could be identified. The results should allow sport organisations to engage more effectively in strategic management by focusing on factors that influence the sport organisation‟s business environment in particular. A survey of CyclingSA members‟ perceptions of the organisation‟s current effectiveness in the business environment revealed a strong focus on financial and marketing elements. The study also found that factors such as loyalty programmes, talent identification and sport science support, safety in the physical environment, antidoping regulations, transformation and black economic empowerment and environmental friendly practices play a key role in CyclingSA‟s business environment. It is evident from the study that sport organisations, with specific reference to CyclingSA, should engage in strategic management by adapting traditional business principles to suit each organisation‟s unique needs. / Business Management / M. Comm.(Business Management)

Made available in DSpace on 2016-04-26T20:22:41Z (GMT). No. of bitstreams: 1 Renato Traldi Dias.pdf: 642073 bytes, checksum: 02e251e637e3107386329b1939ad513e (MD5) Previous issue date: 2014-03-24 / The present thesis‟ objective was to analyze the various forms of state intervention for the induction and directing of the market through public policies for the achievement of the goal of environmental sustainability. For this end we investigated the relation between the use of economic instruments and command and control, as well as the way to better utilize them together as a way to enhance the efficiency of both kinds of instruments. Moreover, we pointed to the adoption of a cost-benefit analysis‟ inadequacy for the implementation of environmental public policies and the better adequacy of the cost-effectiveness model. Further, we worked with the logic and nature of the market and its economic interests to confer coherence to the implementation of environmental public policies in our society‟s current capitalist system. Finally, we directed special focus toward the necessity of planning for the creation of truly effective and efficient environmental public policies, a factor whose absence is a frequent occurrence in the current Brazilian reality; and, in this line of thought, we emphasized the greater importance of preventive action to the environmental cause and the relevance of a planned and coherent action to confer the market the stability it needs, while simultaneously still enabling planned transformations for environmental improvement, together with the impulsion for the market‟s evolution, due to not being the result of improvised actions and, therefore, being predictable / A presente dissertação tem por objetivo a análise das variadas formas de intervenção estatal para a indução e direcionamento do mercado através de políticas públicas para o atingimento do objetivo de sustentabilidade ambiental. Para este fim investigou-se a relação entre o uso de instrumentos econômicos e de comando e controle, bem como a forma de melhor utilizá-los conjuntamente de modo a potencializar a eficiência de ambos os tipos de instrumentos. Ademais, apontou-se a impropriedade da adoção de análises custo-benefício na avaliação para implementação de políticas públicas ambientais e a maior adequação do modelo de custo-efetividade. Trabalhou-se ainda com a lógica e natureza do mercado e seus interesses econômicos para se conferir coerência à implementação de políticas públicas ambientais dentro do sistema capitalista que vige em nossa sociedade. Ao final, focou-se especialmente na necessidade de planejamento para a formação de políticas públicas ambientais verdadeiramente eficazes e eficientes, um fator cuja ausência constitui-se como uma ocorrência frequente na realidade brasileira atual; e, nesta linha, ressaltou-se a maior importância de uma atuação preventiva frente à temática ambiental e a relevância de uma atuação planejada e coerente que confira ao mercado a estabilidade de que necessita, enquanto ainda possibilita transformações planejadas para a melhoria ambiental, conjuntamente à impulsão para a evolução do mercado, eis que não ocorridas de modo improvisado e, portanto, previsíveis

During the past few decades, the sport industry has experienced immense pressure to commercialise its operations and conform to traditional business practices (Chadwick 2009:191). With this evolution from a pure leisure activity to a multimillion dollar industry, it has become evident that the unique characteristics and deeply rooted historical culture of sport pose significant challenges for the sport manager during the process of commercialisation and the application of strategic management. The aim of this study was to analyse the current business environment of Cycling South Africa (CyclingSA) in such a way that the factors in the micro-environment, market environment and macro-environment that impact on the organisation‟s strategic decisions could be identified. The results should allow sport organisations to engage more effectively in strategic management by focusing on factors that influence the sport organisation‟s business environment in particular. A survey of CyclingSA members‟ perceptions of the organisation‟s current effectiveness in the business environment revealed a strong focus on financial and marketing elements. The study also found that factors such as loyalty programmes, talent identification and sport science support, safety in the physical environment, antidoping regulations, transformation and black economic empowerment and environmental friendly practices play a key role in CyclingSA‟s business environment. It is evident from the study that sport organisations, with specific reference to CyclingSA, should engage in strategic management by adapting traditional business principles to suit each organisation‟s unique needs. / Business Management / M. Comm.(Business Management)

The bachelor´s thesis is focused on the proposal of communication mix for the newly established tennis club based on the analytical part. Gross Tenis club Nová Ves is a club of which is the main purpose and the main activity to improve the performance of talented young tennis players and to promote sports education of young people. The work includes the theoretical, analytical and proposal part. The theoretical part summarizes the basic knowledge from the literature. The analytical part includes the analysis of contemporary market situation and the marketing research among the potential clients of the pub. The proposal part introduces own proposals of the communication mix of the tennis club.