Thesis (M.B.A.)--Chinese University of Hong Kong. / Bibliography : l. 144-146.

by Leung Hau Bun. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1981. / Bibliography: leaves 63-64.

by Allen Lo Hok Wai and Adolf Ho Ping Yau. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1981. / Bibliography: leaves 133-134.

by Share Wai Chiu, Tang Pak Hung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1984

by Ng Kwok-Hong [and] So Hung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1981. / Bibliography: leaves 114-115.

by Yang, Grace Rosa, Lau Tat-chi, Edmond, Wong Chi-keung, Wilson. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves 19-20. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF CHARTS AND TABLES --- p.vi / PREFACE --- p.ix / CHAPTER / Chapter 1. --- INTRODUCTION --- p.1 / Chapter 2. --- RESEARCH OBJECTIVES --- p.3 / Chapter 3. --- CABLE TELEVISION: DEVELOPMENT AND BIBLIOGRAPHY / Development of Cable Television in the West / Origins --- p.4 / Growing Popularity --- p.5 / Changing Nature --- p.5 / Present Situation --- p.6 / General Services Offered by Cable Television --- p.6 / History and Development of Hong Kong Cable TV --- p.14 / Advertising on Cable Television / Information on Cable Television Subscribers --- p.17 / "Cable TV vs ""Traditional"" TV with respect to Advertising" --- p.17 / Bibliography --- p.19 / Chapter 4. --- PROFILE REPORTS / Company Profile --- p.21 / Product Profile / Programming --- p.22 / Advertising --- p.24 / Market Profile / Media Scene --- p.25 / Television --- p.26 / Demographics --- p.30 / Advertising --- p.33 / Future Development --- p.38 / Chapter 5. --- RESEARCH METHODOLOGY / Research on Advertisers/ Advertising Agencies / Objectives --- p.39 / Research Design --- p.40 / Data Collection Instrument --- p.40 / Response --- p.41 / Research on Household Subscribers / Objectives --- p.41 / Research Design --- p.42 / Data Collection Instrument --- p.42 / Response --- p.42 / Chapter 6. --- FINDINGS AND INTERPRETATION / Research on Advertisers/ Advertising Agencies / Response and Demographics of Respondents --- p.43 / Advertising --- p.43 / Cable Advertising --- p.44 / Research on Households / Response and Demographics of Respondents --- p.48 / Factors affecting decisions about subscribing to cable TV --- p.48 / Media time-spending pattern --- p.52 / Families' opinions on TV programmes --- p.56 / Chapter 7. --- RECOMMENDATIONS / Marketing Objectives / Household --- p.64 / Programming --- p.65 / Advertising --- p.65 / Marketing Strategies for Household Subscription / Product --- p.66 / Pricing --- p.67 / Promotion --- p.68 / Marketing Strategies for Advertising / Product --- p.69 / Pricing --- p.70 / Promotion --- p.71 / APPENDICES / Chapter 1. --- Chinese Version of Questionnaire for Households / Chapter 2. --- English Version of Questionnaire for Households / Chapter 3. --- Questionnaire for Agencies /Advertisers / Chapter 4. --- List of Channels Proposed by Hong Kong Cable Communications / GLOSSARY

by Ma Tsz Chun and Sin Chung Kai. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Incldues bibliographical references (leaves 37). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iii / Chapter / Chapter I --- BACKGROUND --- p.i / Nature of the Internet --- p.1 / Opportunities for Business --- p.2 / Set Objectives for Overall Marketing Campaign --- p.3 / Integration with Overall Marketing Strategy --- p.3 / Importance of the Formulation of an Internet Marketing Strategy --- p.4 / Security --- p.5 / Communication speed --- p.5 / Language --- p.6 / Consider your target viewers and define the target market --- p.6 / Examine all Internet features and determine the appropriate tools for marketing campaign --- p.7 / Creative content --- p.7 / Chapter II --- INTERNET USER PROFILE SURVEY --- p.9 / User Profile in US and UK --- p.9 / User Profile in Hong Kong --- p.11 / Objective of the Survey --- p.13 / Chapter III --- METHODOLOGY --- p.14 / Chapter IV --- FINDINGS --- p.16 / Access --- p.16 / Alternatives --- p.19 / Opinions --- p.20 / Behavior and Preferences --- p.22 / Internet Experience and Computer Literacy --- p.23 / Demographics --- p.25 / Chapter V --- IMPLICATION FOR INTERNET MARKETING STRATEGY --- p.29 / Demographic Trend --- p.29 / Internet as a Tool to Reach Overseas Customers --- p.30 / Internet Experience --- p.30 / Security --- p.31 / Communication Speed --- p.31 / Target Viewers --- p.32 / Search Engine --- p.32 / Potential Products --- p.33 / Insight for Business --- p.34 / Limitations of the Survey --- p.35 / Chapter VI --- CONCLUSION --- p.36 / REFERENCES --- p.37 / APPENDICES --- p.38

published_or_final_version / Social Sciences / Master / Master of Philosophy

by Yip Kowk Keung. / Questionnaire in Chinese and English. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references (leaves 82-83). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF TABLES --- p.vi / LIST OF EXHIBITS --- p.vii / ACKNOWLEDGMENT --- p.viii / Chapter I. --- INTRODUCTION --- p.1 / Objectives --- p.1 / Chapter II. --- LITERATURE REVIEW --- p.2 / Background --- p.2 / The Definitions of Impulse Buying --- p.4 / Explanations of The Occurrence of Impulse Buying --- p.8 / Reasons for The Growing Trend of Impulse Buying --- p.9 / Previous Research Review --- p.10 / Difficulties of Using Previous Results --- p.17 / Factors for Impulse Buying --- p.18 / Characteristics of Impulse Buyer --- p.20 / Chapter III. --- RESEARCH METHODOLOGY --- p.22 / Research Design --- p.22 / Method of Administration --- p.25 / Measurement Scale --- p.26 / "Population, Sampling, Sample Size and Time" --- p.26 / Data Analysis --- p.28 / Tabulation --- p.28 / Extent of Various Buying Behaviour among Shoppers --- p.29 / Incidence of Various Groups of Purchasers by Product Categories --- p.31 / Histograms --- p.31 / Cross Tabulation of The Results --- p.32 / Chapter IV. --- RESULTS --- p.35 / Tabulation --- p.35 / Extent of Various Buying Behaviour among Shoppers --- p.35 / Incidence of Various Groups of Purchasers by Product Categories --- p.37 / The Effect of Decision Task and Product-related Factors among Different Types of Buyers --- p.39 / The Effect of Visiting Time and Frequency on Different Buying Behaviour --- p.46 / Demographic Profiles of Various Types of Buyers --- p.49 / Chapter V. --- CONCLUSION --- p.52 / Chapter VI. --- LIMITATIONS --- p.54 / Chapter VII. --- RECOMMENDATION --- p.56 / APPENDIX --- p.58 / BIBLIOGRAPHY --- p.82

by Leung Milton Kwan and Leung Wai-Keung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / ACKNOWLEDGEMENT --- p.i / TABLE OF CONTENTS --- p.ii / Chapter / Chapter I. --- EXECUTIVE SUMMARY --- p.1 / Chapter II. --- "THE MARKET RESEARCH - METHODOLOGY, STATISTICS, AND LIMITATION" / Chapter A. --- METHODOLOGY --- p.5 / Chapter B. --- STATISTICAL ANALYSIS --- p.8 / Chapter C. --- LIMITATION --- p.11 / Chapter III. --- "MARKET RESEARCH ANALYSIS 一 RESPONSES, RESULTS, AND RECOMMENDATIONS" / Chapter A. --- QUESTIONNAIRE DIRECTED TO INDIVIDUALS --- p.14 / Chapter B. --- QUESTIONNAIRE DIRECTED TO COMPANIES --- p.50 / Chapter IV. --- HIGHLIGHTS OF THE MARKET RESEARCH ANALYSTS --- p.70 / Chapter V. --- FINANCIAL STUDY --- p.72 / Chapter VI. --- CONCLUSION --- p.86 / APPENDIX