by Kwan Sau-Fan. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 127-129). / Questionnaire also in Chinese. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / ACKNOWLEGEMENT --- p.xi / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- CATEGORIZATION OF SUPERMARKETS --- p.6 / Conventional Supermarket --- p.7 / Super Store/Combination Store --- p.7 / Warehouse Store --- p.8 / Hypermarket --- p.8 / Chapter III. --- THE SUPERMARKET INDUSTRY IN HONG KONG --- p.10 / Historical Development --- p.10 / Introductory Stage --- p.10 / Growth Stage --- p.11 / Maturity Stage --- p.12 / Recent Development --- p.17 / Influx of New Retailing Concept --- p.17 / Weed Out of the Traditional Store and Grocery --- p.21 / Competitive Environment --- p.23 / The Five Forces --- p.23 / Chapter IV. --- COMPANY PROFILE OF CARREFOUR --- p.36 / The Carrefour S.A --- p.36 / Carrefour in Hong Kong --- p.37 / Chapter V. --- SWOT ANALYSIS OF HYPERMARKET AND CARREFOUR IN HONG KONG --- p.40 / Strengths of Hypermarket and Carrefour --- p.40 / Weaknesses of Hypermarket and Carrefour --- p.42 / Threats to Hypermarket and Carrefour --- p.43 / Opportunities for Hypermarket --- p.47 / Chapter VI. --- RESEARCH METHODOLOGY --- p.50 / Design of Questionnaire --- p.50 / Sampling Method --- p.53 / Chapter VII. --- FINDINGS OF THE SURVEY --- p.55 / Most-Frequently-Visited Supermarket and Patronage Motive --- p.57 / Patronage Habit --- p.72 / Frequently Purchased Items --- p.75 / Amount of Spending --- p.78 / Transportation Means --- p.81 / Attitudes towards Carrefour --- p.82 / Purchase of Durable Items --- p.83 / Level of Satisfaction --- p.83 / Preferred Retail Outlets for Buying Fresh Food and Durable Items --- p.87 / For Purchase of Fresh Fruits and Vegetables --- p.87 / For Purchase of Fresh Meats --- p.89 / For Purchase of Electrical Appliances --- p.91 / For Purchase of Compact Disc --- p.93 / For Purchase of Furniture --- p.95 / Summary --- p.97 / Chapter VIII. --- IMPLICATIONS --- p.101 / Performance of Carrefour --- p.101 / One-Stop-Shopping is Not An Attraction --- p.103 / Chapter IX. --- RECOMMENDATIONS TO CARREFOUR AND TO HYPERMARKET IN GENERAL --- p.105 / Modify Their “One-Stop-Shopping´ح Strategy --- p.105 / Concentrate on Low-Priced Electrical Appliances --- p.106 / Improve After-Sales Services for Durable Items --- p.106 / "Focus on Apparels for Babies, Children and Pets or on Pajamas" --- p.107 / Develop Better Differentiation Strategies --- p.108 / Highlight the Store's Uniqueness --- p.108 / Educate the Public by Advertising --- p.109 / Develop Core Competence --- p.109 / Compete on Location and Price --- p.110 / Adopt New Marketing Strategies --- p.111 / Bonus Point Scheme --- p.111 / Membership Scheme --- p.112 / Store Design Should Suit with Local Tastes --- p.113 / Chapter X. --- CONCLUSION --- p.114 / Limitations and Suggestions for Future Research --- p.116 / APPENDIX --- p.118 / BIBLIOGRAPHY --- p.127

published_or_final_version / abstract / toc / Industrial and Manufacturing Systems Engineering / Master / Master of Philosophy

by Lam Yau-han. / Bibliography: leaves 84-86 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1985

by Lam Shiu Ying Sati. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 56-57). / Questionnaire also in Chinese. / Chapter I. --- introduction --- p.1 / Definition of Aromatherapy --- p.1 / Uses of Aromatherapy --- p.2 / Aromatherapy as Alternative Natural Healing --- p.3 / Aromatherapy in Hong Kong --- p.4 / Objective of the Project --- p.5 / Chapter II. --- ENVIRONMENT --- p.7 / brief History of Aromatherapy --- p.7 / Social and Legal Environment on Aromatherapy in the World and Hong Kong --- p.8 / Social Issues --- p.9 / Legal Issues on Selling Essential Oils --- p.11 / Qualification of Aromatherapists --- p.13 / Chapter III. --- INDUSTRY --- p.15 / Aromatherapy Related Products --- p.15 / Market Players in Hong Kong --- p.17 / Chapter IV. --- MARKETING STRATEGIES --- p.26 / The Company --- p.26 / Market Opportunities --- p.28 / Marketing Strategies of Company ABC --- p.29 / Position of Company ABC --- p.29 / Product and Price Considerations --- p.30 / Promotion and Channel Considerations --- p.31 / Potential Problems and Constraints --- p.34 / Chapter V. --- MARKET SURVEY --- p.35 / Chapter VI. --- CONCLUSION --- p.42 / APPENDIX --- p.46 / BIBLIOGRAPHY --- p.56

by Ho Kwok Ching, Lui Chun Wah. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 116-119). / ABSTRACT --- p.iii / TABLE OF CONTENTS --- p.v / LIST OF TABLES --- p.viii / Chapter / Chapter I --- INTRODUCTION --- p.10 / Chapter II --- MARKET PROFILE REPORT --- p.14 / Background and History --- p.14 / Market Growth --- p.15 / Spending of Mobile Phone Users --- p.18 / Market Share --- p.19 / The Evolution of Consumer Culture in Hong Kong --- p.19 / Quantitative (Before 1970) --- p.19 / Qualitative (1970 - 1985) --- p.20 / Emotional (1986 - 1994) --- p.20 / Multi-segment (1995 to now) --- p.20 / The Emerging Markets --- p.21 / The Elderly Market --- p.21 / The New Generation Market --- p.21 / The Female Market --- p.22 / Conclusion --- p.22 / Chapter III --- COMPETITIVE PROFILE REPORT --- p.24 / Existing Mobile Network Operators --- p.24 / Brand Perception --- p.24 / Promotion Strategies --- p.26 / Technology --- p.27 / Market Share --- p.29 / Activities Summary --- p.30 / CSL --- p.30 / SmarTone --- p.31 / Hutchison --- p.32 / Pacific Link --- p.33 / Service Commitment and background of the 6 PCS operators --- p.33 / Conclusion --- p.35 / Chapter IV --- CUSTOMER PROFILE REPORT --- p.37 / Mobile Communications Needs --- p.37 / Prompt Factors for Purchase --- p.38 / Basic Attitudes of Pricing --- p.39 / Price Sensitivity --- p.40 / Buying Cycle --- p.41 / Mobile Haters --- p.42 / Customer Survey --- p.42 / Chapter V --- PRODUCTS AND SERVICES PROFILE REPORT --- p.44 / Roaming Countries Comparison --- p.45 / Coverage Comparison --- p.45 / Service Binding/Prepayment Comparison --- p.45 / Conclusion --- p.46 / Chapter VI --- COMPANY PROFILE REPORT --- p.49 / Network Infrastructure --- p.50 / Scope of Services --- p.51 / Subsidiaries --- p.52 / Hongkong Telecom CSL --- p.52 / Hongkong Telecom IMS --- p.53 / Regional Activities --- p.53 / Quality Service Commitment --- p.54 / Strength and Weakness --- p.56 / Strength --- p.56 / Weakness --- p.56 / Brand Perception --- p.58 / Activities Summary --- p.59 / Conclusion --- p.60 / Chapter VII --- ANALYSIS --- p.62 / Chapter VIII --- MARKETING SUB-PROGRAMME 1: CUSTOMER RETENTION --- p.67 / Dealing with the Churn --- p.67 / Churning Reasons --- p.70 / Safety use customer --- p.70 / Service Objectives and Strategies --- p.71 / Tactical Action Plan --- p.74 / Monitoring --- p.74 / Progress Meeting --- p.75 / Weekly 'Customer-At-Risk' Report --- p.75 / Budget --- p.76 / Chapter IX --- MARKETING SUB-PROGRAMME 2: TERTIARY STUDENTS SEGMENT --- p.77 / Introduction --- p.77 / Market Profile Report --- p.77 / Customer Profile Report --- p.79 / Competitive Profile Report --- p.82 / Promotion and Communication --- p.82 / Price --- p.83 / Product Profile Report --- p.85 / Marketing Objectives and Sales Forecast --- p.86 / Marketing Weapons --- p.87 / Pricing Objectives and Strategies --- p.87 / Detail Tactical Plan - Pricing --- p.88 / Promotion Objectives and Strategies --- p.89 / Tactical Action Plan - Promotion --- p.90 / Product Objectives and Strategies --- p.91 / Tactical Action Plan - Product --- p.91 / Overall Tactical Action --- p.91 / Budget --- p.92 / Chapter X --- CONCLUSION --- p.93 / Chapter APPENDIX I - --- CUSTOMER SURVEY QUESTIONNAIRE --- p.95 / Chapter APPENDIX II - --- CUSTOMER SURVEY RESULTS --- p.100 / Chapter APPENDIX III - --- CUSTOMER SURVEY RESULTS (TERTIARY STUDENTS) --- p.110 / Chapter APPENDIX IV - --- TACTICAL ACTION PLAN (TERTIARY STUDENTS) --- p.115 / Chapter APPENDIX V - --- FINANCIAL ANALYSIS (TERTIARY STUDENTS) --- p.115 / BIBLIOGRAPHY --- p.116

by Yew Sum. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaf 57). / Questionnaire also in Chinese. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / LIST OF FIGURES --- p.vi / Chapter / Chapter I --- INTRODUCTION --- p.1 / Chapter II --- RESEARCH OBJECTIVES --- p.3 / Purpose of This Study --- p.3 / Scope of This Study --- p.3 / Chapter III --- LITERATURE REVIEW --- p.4 / Human Values and Value System --- p.4 / Lifestyle --- p.5 / Application of Lifestyle --- p.8 / Chapter IV --- RESEARCH METHODOLGY --- p.10 / Research Design --- p.10 / Sample Selection --- p.10 / Survey Design --- p.10 / Questionnaire Development --- p.11 / Timing of the Survey --- p.12 / Chapter V --- ANALYSIS OF FINDINGS --- p.13 / Response Rate --- p.13 / User Groups Found --- p.13 / User Groups --- p.15 / Other Findings --- p.19 / WWW Usage --- p.19 / Hardware Resources Used --- p.20 / Demographics --- p.21 / Chapter VI --- LIMITATION OF THE STUDY --- p.22 / Response and Non-Response Bias --- p.22 / Sample Selection Bias --- p.22 / Language used in Questionnaire --- p.23 / Chapter VII --- PREVIOUS STUDIES --- p.24 / VALS2 IN THE US --- p.24 / Lifestyle Research in Hong Kong --- p.27 / Internet User Surveys --- p.29 / Survey in the US --- p.29 / Survey in Hong Kong --- p.29 / Comparison of Studies --- p.31 / Lifestyle Groups --- p.31 / Demographics and Hardware Resources --- p.32 / Chapter VIII --- FUTURE RESEARCH DIRECTIONS --- p.33 / APPENDIX --- p.34 / BIBLIOGRAPHY --- p.57 / Books --- p.57 / Serials --- p.57 / Web Sites --- p.57

published_or_final_version / Business Administration / Master / Master of Business Administration

by Chan Yuen Yuen Yolanda, Kwong Hok Yuen Terecina. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 117). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / LIST OF APPENDICES --- p.ix / ACKNOWLEDGMENTS --- p.xi / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter II --- . LITERATURE REVIEW --- p.3 / Chapter A. --- Findings applied to Online Newspaper Browsing Behavior --- p.4 / Chapter B. --- Banner Ads --- p.5 / Chapter C. --- Web User Profile --- p.6 / Chapter D. --- The Perspectives on Consumer behaviors --- p.7 / Chapter III. --- OBJECTIVES --- p.9 / Chapter IV. --- RESEARCH METHODOLOGY --- p.10 / Chapter A. --- Exploratory approach method --- p.10 / Chapter 1. --- The Pilot Study --- p.11 / Chapter 2. --- Online Survey --- p.11 / Chapter B. --- Descriptive Approach Method --- p.13 / Chapter C. --- Data collection method of online survey --- p.14 / Chapter 1. --- Sampling Plan --- p.14 / Chapter 2. --- Sampling Frame --- p.14 / Chapter 3. --- Sample Size --- p.14 / Chapter 4. --- Valid Sample --- p.15 / Chapter D. --- Identity Composition --- p.16 / Chapter E. --- Data analysis and interpretation --- p.16 / Chapter V. --- FINDINGS --- p.18 / Chapter A. --- Demographic --- p.20 / Chapter 1. --- Summary of demographic profile of respondents --- p.20 / Chapter 2. --- Comparison table --- p.23 / Chapter B. --- Internet Usage --- p.25 / Chapter 1. --- Summary of various aspects of internet usage --- p.25 / Chapter 2. --- Information on purposes of using Internet statistics --- p.27 / Chapter C. --- Online news browsing behaviors --- p.29 / Chapter 1. --- Summary of online news browsing behavior --- p.29 / Chapter 2. --- Information on competition --- p.31 / Chapter D. --- Banner Advertisements browsing behavior --- p.32 / Chapter E. --- Web Content Evaluation --- p.34 / Chapter F. --- Behavior analysis of online news browsing --- p.38 / Chapter 1. --- Skillfulness --- p.38 / Chapter 2. --- Internet information-seeking preferencess --- p.44 / Chapter 3. --- Demgraphic anaysis of banner ads browsing --- p.53 / Chapter VI. --- IMPLICATIONS --- p.55 / Chapter A. --- comparisons between apple daily's perception and online survey --- p.55 / Chapter 1. --- Customers --- p.55 / Chapter 2. --- Information types that readers are interested in --- p.56 / Chapter 3. --- Competitors --- p.56 / Chapter b. --- application of a behavior model --- p.57 / Chapter 1. --- Awareness --- p.57 / Chapter 2. --- Interest --- p.57 / Chapter 3. --- Evaluation --- p.57 / Chapter 3. --- Action --- p.58 / Chapter c. --- target segmentation --- p.59 / Chapter D. --- Web design strategies --- p.60 / Chapter 1. --- "Improve downloading time, interactivity and technological superiority" --- p.60 / Chapter 2. --- Links to local libraries and search engines --- p.60 / Chapter E. --- Information provision strategies --- p.61 / Chapter F. --- Banner Advertisements provision strategies --- p.61 / Chapter G. --- promotional strategies --- p.62 / Chapter H. --- online marketing research --- p.62 / Chapter I. --- competitive moves --- p.63 / Chapter J. --- future prospects --- p.63 / Chapter VII --- LIMITATIONS / SCOPE OF THE STUDY --- p.65 / Chapter VIII --- CONCLUSION --- p.66 / APPENDIX --- p.68 / BIBLIOGRAPHY --- p.116

by Chan Kin-Leung, Fung Kit-Chu, Kitlen. / "Innovations, software for education 1998" (23 p.) inserted. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 52-53). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / Chapter / Chapter I --- INTRODUCTION --- p.1 / Project Objectives --- p.1 / Organisation of the Report --- p.2 / Research Methodology --- p.2 / Chapter II --- BACKGROUND OF THE EDUCATIONAL SOFTWARE MARKET --- p.4 / Emergence of the Market --- p.4 / Market Segments --- p.6 / Size and Potential of the Market --- p.7 / Market Players and Their Relationships --- p.8 / Business Cycle --- p.12 / Chapter III --- SMALL BUSINESS --- p.14 / Definition --- p.14 / Is Innovations a Small Business? --- p.15 / Chapter IV --- "INNOVATIONS, THE SUBJECT COMPANY" --- p.16 / History --- p.16 / Operation --- p.16 / Business Objectives --- p.17 / Business to Date --- p.18 / Chapter V --- COMPETITIVE ANALYSIS OF THE COMPANY --- p.20 / SWOT Analysis --- p.20 / Financial Analysis --- p.24 / Chapter VI --- SURVEY RESULTS AND IMPLICATIONS --- p.26 / Growth Rate of the Market --- p.27 / Schools' Awareness of the Purchasing Channels --- p.28 / Purchase Barriers --- p.29 / Effectiveness of Marketing Activities --- p.29 / Software Selection Criteria --- p.30 / Schools' Spending Power --- p.31 / Chapter VII --- RECOMMENDTAIONS --- p.32 / Business Strategy --- p.32 / Sales and Marketing Strategy --- p.36 / Operational Strategy --- p.38 / Implementation Plan --- p.39 / Financial Forecast after Implementation Plan --- p.42 / Chapter VIII --- CONCLUSION --- p.44 / APPENDIX --- p.46 / BIBLIOGRAPHY --- p.52