Thesis (M.B.A.)--Chinese University of Hong Kong. / Bibliography : l. 144-146.

by Leung Hau Bun. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1981. / Bibliography: leaves 63-64.

by Allen Lo Hok Wai and Adolf Ho Ping Yau. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1981. / Bibliography: leaves 133-134.

published_or_final_version / abstract / toc / Business / Doctoral / Doctor of Philosophy

published_or_final_version / Social Sciences / Master / Master of Philosophy

by Share Wai Chiu, Tang Pak Hung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1984

by Ng Kwok-Hong [and] So Hung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1981. / Bibliography: leaves 114-115.

by Yang, Grace Rosa, Lau Tat-chi, Edmond, Wong Chi-keung, Wilson. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves 19-20. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF CHARTS AND TABLES --- p.vi / PREFACE --- p.ix / CHAPTER / Chapter 1. --- INTRODUCTION --- p.1 / Chapter 2. --- RESEARCH OBJECTIVES --- p.3 / Chapter 3. --- CABLE TELEVISION: DEVELOPMENT AND BIBLIOGRAPHY / Development of Cable Television in the West / Origins --- p.4 / Growing Popularity --- p.5 / Changing Nature --- p.5 / Present Situation --- p.6 / General Services Offered by Cable Television --- p.6 / History and Development of Hong Kong Cable TV --- p.14 / Advertising on Cable Television / Information on Cable Television Subscribers --- p.17 / "Cable TV vs ""Traditional"" TV with respect to Advertising" --- p.17 / Bibliography --- p.19 / Chapter 4. --- PROFILE REPORTS / Company Profile --- p.21 / Product Profile / Programming --- p.22 / Advertising --- p.24 / Market Profile / Media Scene --- p.25 / Television --- p.26 / Demographics --- p.30 / Advertising --- p.33 / Future Development --- p.38 / Chapter 5. --- RESEARCH METHODOLOGY / Research on Advertisers/ Advertising Agencies / Objectives --- p.39 / Research Design --- p.40 / Data Collection Instrument --- p.40 / Response --- p.41 / Research on Household Subscribers / Objectives --- p.41 / Research Design --- p.42 / Data Collection Instrument --- p.42 / Response --- p.42 / Chapter 6. --- FINDINGS AND INTERPRETATION / Research on Advertisers/ Advertising Agencies / Response and Demographics of Respondents --- p.43 / Advertising --- p.43 / Cable Advertising --- p.44 / Research on Households / Response and Demographics of Respondents --- p.48 / Factors affecting decisions about subscribing to cable TV --- p.48 / Media time-spending pattern --- p.52 / Families' opinions on TV programmes --- p.56 / Chapter 7. --- RECOMMENDATIONS / Marketing Objectives / Household --- p.64 / Programming --- p.65 / Advertising --- p.65 / Marketing Strategies for Household Subscription / Product --- p.66 / Pricing --- p.67 / Promotion --- p.68 / Marketing Strategies for Advertising / Product --- p.69 / Pricing --- p.70 / Promotion --- p.71 / APPENDICES / Chapter 1. --- Chinese Version of Questionnaire for Households / Chapter 2. --- English Version of Questionnaire for Households / Chapter 3. --- Questionnaire for Agencies /Advertisers / Chapter 4. --- List of Channels Proposed by Hong Kong Cable Communications / GLOSSARY

by Chu King Shun, Ng Siu Ting. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 87-88). / Questionnaire in Chinese. / ABSTRACT --- p.I / ACKNOWLEDGEMENT --- p.II / LIST OF TABLES --- p.VI / Chapter CHAPTER I - --- INTRODUCTION --- p.1 / Chapter CHAPTER II - --- METHODOLOGY --- p.4 / Data and Information Collection --- p.4 / Primary Data --- p.4 / Secondary Data --- p.5 / Data Analysis and Interpretation --- p.6 / Target Market Analysis --- p.7 / Marketing Plan --- p.8 / Assumptions --- p.9 / Limitations --- p.10 / Chapter CHAPTER III - --- DATA ANALYSIS --- p.11 / Descriptive Analysis --- p.11 / Socio-demographic Characteristics --- p.11 / Respondents' Perception of Thai Food --- p.13 / Respondents' Willingness to Try Thai Food --- p.14 / Respondents' Willingness to Spend on Thai Food --- p.15 / Respondents' Frequency of Having Dinner in Foreign Restaurants --- p.17 / Respondents' Average Spending Per Meal --- p.18 / Reasons for Respondents to Visit Foreign Restaurants --- p.19 / Channels that Usually Provide Respondents Information about Restaurants --- p.20 / Respondents，Method of Payment --- p.21 / Respondents，Preference of the Location of a Thai Restaurant in China --- p.21 / Respondents' Staple Food --- p.22 / Perceived Requirement of a Thai Restaurant --- p.23 / Difference between Chinese Male and Female's Perceived Requirements of a Thai Restaurant --- p.25 / Comparison of Chinese' Perceived Requirements of a Thai Restaurant for Different Region Groups --- p.26 / Comparison of ChINEese' Perceived Requirements of a Thai Restaurant for Different Occupation Groups --- p.28 / Comparison of Chinese' Perceived Requirements of a Thai Restaurant for Different Income Groups --- p.29 / Chapter CHAPTER IV - --- PRE-ENTRY ANALYSIS --- p.31 / Economic Environment --- p.31 / General Economy --- p.31 / Foreign Trade and Investment --- p.31 / Economic Relations with Hong Kong --- p.32 / Political Environment --- p.32 / Reforms --- p.32 / Legal --- p.33 / SOCIO-CULTURAL ENVIRONMENT --- p.35 / Profile of Chinese Consumers Diversifying --- p.35 / Chapter CHAPTER V - --- FEASIBILITY STUDY --- p.39 / Market Opportunity --- p.39 / Economic Development --- p.39 / Taste Preference of Chinese --- p.40 / Accessibility of Factors of Production --- p.42 / Labor --- p.42 / Raw Materials --- p.43 / Capital --- p.43 / Government Regulation --- p.44 / Forms of Ownership --- p.44 / Exchange Control --- p.44 / Chapter CHAPTER VI - --- RECOMMENDATION --- p.46 / Target Market --- p.46 / Geographic Analysis --- p.46 / Demographic Analysis ´ؤ Occupation --- p.47 / Demographic Analysis ´ؤ Income Level --- p.48 / Entry Mode --- p.49 / Evaluation on Various Modes of Entry --- p.49 / Recommendation for Setting up a Thai Restaurant in China --- p.50 / Marketing Plan --- p.51 / Price --- p.51 / Product --- p.53 / Place --- p.54 / Promotion --- p.56 / Chapter CHAPTER VII - --- CONCLUSION --- p.60 / APPENDIX --- p.62 / BIBLIOGRAPHY --- p.87

by Ma Tsz Chun and Sin Chung Kai. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Incldues bibliographical references (leaves 37). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iii / Chapter / Chapter I --- BACKGROUND --- p.i / Nature of the Internet --- p.1 / Opportunities for Business --- p.2 / Set Objectives for Overall Marketing Campaign --- p.3 / Integration with Overall Marketing Strategy --- p.3 / Importance of the Formulation of an Internet Marketing Strategy --- p.4 / Security --- p.5 / Communication speed --- p.5 / Language --- p.6 / Consider your target viewers and define the target market --- p.6 / Examine all Internet features and determine the appropriate tools for marketing campaign --- p.7 / Creative content --- p.7 / Chapter II --- INTERNET USER PROFILE SURVEY --- p.9 / User Profile in US and UK --- p.9 / User Profile in Hong Kong --- p.11 / Objective of the Survey --- p.13 / Chapter III --- METHODOLOGY --- p.14 / Chapter IV --- FINDINGS --- p.16 / Access --- p.16 / Alternatives --- p.19 / Opinions --- p.20 / Behavior and Preferences --- p.22 / Internet Experience and Computer Literacy --- p.23 / Demographics --- p.25 / Chapter V --- IMPLICATION FOR INTERNET MARKETING STRATEGY --- p.29 / Demographic Trend --- p.29 / Internet as a Tool to Reach Overseas Customers --- p.30 / Internet Experience --- p.30 / Security --- p.31 / Communication Speed --- p.31 / Target Viewers --- p.32 / Search Engine --- p.32 / Potential Products --- p.33 / Insight for Business --- p.34 / Limitations of the Survey --- p.35 / Chapter VI --- CONCLUSION --- p.36 / REFERENCES --- p.37 / APPENDICES --- p.38