published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / abstract / toc / Business / Doctoral / Doctor of Philosophy

by Lee Siu-Po & Yu Pun-Wai. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references. / Abstract --- p.ii / Table of Contents --- p.iii / List of Figures and Tables --- p.iv / Acknowledgement --- p.v / Chapter Chapter 1 --- Literature Review --- p.1 / Chapter Chapter 2 --- Research Objective --- p.14 / Chapter Chapter 3 --- Research Methodology --- p.19 / Chapter Chapter 4 --- Research Results --- p.26 / Chapter Chapter 5 --- Conclusion and Recommendation --- p.39 / Chapter Chapter 6 --- Limitations --- p.41 / References --- p.44 / Appendices --- p.45 / Chapter 1. --- Annotated Questionnaire --- p.46 / Chapter 2. --- Table 1 - SPSS Results of the Questionnaire --- p.70 / Chapter 3. --- Table 2 - Tables of Z-values by Brands --- p.73 / Chapter 4. --- Table 3 - Tables of F-values by Brands --- p.75 / Chapter 5. --- Graphical Comparisons of Overall Impressions --- p.77

Submitted in fulfilment of the requirements for the Degree of Master of Technology: Marketing, Durban University of Technology, 2008. / The purpose of this study was to evaluate Chinese parents' buying behaviour towards baby milk powder in the context of China's One-Child policy. The study examined the Chinese culture, social trends, the influence of product attributes among urban Chinese parents and parents' product knowledge of baby milk powder. This study is an exploratory study. A questionnaire was used to collect the data from 400 respondents at Shangdong University, China. There are 312 respondents' questionnaires used to analyse the results. The results were discovered through the use of four research objectives. Firstly, the results reflect that family and friends do have an influence on buying decisions on baby milk powder. There parents rely more on word-of-mouth communication and shop assistants play a negative role in parents' buying decision. Secondly, mothers need to opt for baby milk powder for their babies due to the flood of women into the job market and incomes from dual earners. Thirdly, parents perceive high price with good quality; the preferred brand by the parents have a significant impact on their brand loyalty and parents generally hold positive views of foreign-made baby milk powder. Fourthly, parents have a high level of subjective and objective knowledge of baby milk powder. This study was limited to the sample size and the geographic area. Consequently, results of this study can not be regarded as representative of the entire Chinese population. The results may help marketers develop more effective marketing programmes to affect consumers' buying decision. In addition, this study is one of a few studies that apply the theory of buying behaviour in the context of China's One-Child policy in the marketing field. / M

by Lim Tun-Hung & Lo Wai Man. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1987. / Bibliography: leaves 56-58.

by Lye, Eugene, Ma Chun Fu, Siu Pui Pui. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 133-134). / Questionnaires in Chinese. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES & FIGURES --- p.vi / ACKNOWLEDGEMENTS --- p.viii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Emerging market --- p.1 / Issues --- p.2 / Chapter II. --- THE COMPANY --- p.4 / History --- p.4 / Management Structure --- p.5 / Board of Directors --- p.5 / Innovation & Growth --- p.8 / Diversification --- p.11 / Global Expansion --- p.12 / Organizational Structure --- p.14 / Products --- p.15 / Quality Control --- p.15 / Financial Information --- p.16 / Chapter III. --- SWOT ANALYSIS --- p.18 / Strengths --- p.18 / Weaknesses --- p.18 / Opportunities --- p.19 / Threats --- p.19 / Chapter IV. --- MARKETING STRATEGY IN THE PRC --- p.21 / Product Offering --- p.21 / Product Positioning --- p.22 / Packaging Strategy --- p.23 / Distribution Strategy --- p.23 / Pricing Strategy --- p.24 / Promotion Strategy --- p.24 / Chapter V. --- LITERATURE REVIEW --- p.26 / The Branding Revolution in China --- p.26 / Beverage Brand Study --- p.29 / Categories of Beverage Consumers --- p.31 / Intention of Brand Equity --- p.32 / Extension of Brand Equity --- p.33 / Summary of Findings --- p.34 / A Case Study of New Brand Launch --- p.35 / Chapter VI. --- MARKET OVERVIEW OF CHINA BEVERAGE MARKET --- p.39 / Market Size --- p.40 / Consumer Behaviors --- p.41 / The Dairy Product Market --- p.42 / Overview --- p.42 / The Customers --- p.43 / The Industry --- p.43 / The Juice Market --- p.44 / Overview --- p.44 / The Customers --- p.44 / The Industry --- p.45 / The Soybean Milk Market --- p.45 / Overview --- p.45 / The Customers --- p.46 / The Industry --- p.46 / Chapter VII. --- THE BEVERAGE MARKET IN GUANGZHOU --- p.48 / Yogurt Drink Market in Guangzhou --- p.48 / Product Usage and Packaging --- p.48 / Consumer Psychology --- p.48 / Competitive Information --- p.49 / Packaged Milk Market in Guangzhou --- p.50 / Product Usage --- p.50 / Consumer Psychology --- p.50 / Competitive Information: --- p.51 / Juice Market in Guangzhou --- p.51 / Product Usage and Packaging --- p.51 / Consumer Psychology --- p.52 / Competitive Information --- p.52 / Soybean Milk Market in Guangzhou --- p.53 / Product Usage and Package --- p.53 / Consumer Psychology --- p.53 / Competitive Information --- p.53 / Chapter VIII. --- METHODOLOGY --- p.54 / Research Objective --- p.54 / Research Methodology for Focus Group --- p.54 / Research Methodology for Survey --- p.55 / Limitations & Constraints --- p.57 / Chapter IX. --- FINDINGS AND ANALYSIS --- p.59 / Focus Group Research Findings & Analysis --- p.59 / Survey Findings & Analysis --- p.65 / Analysis of Brand Recognition --- p.67 / Analysis of Brand Extension & Association --- p.68 / Analysis of Attributes for Children Beverages --- p.70 / Analysis of Packaging Issues --- p.71 / Analysis of Toys Placement --- p.78 / Analysis of Taste Preference --- p.79 / Analysis of Brand Preference --- p.80 / Analysis of 19-25 year old Female Segment --- p.83 / Chapter X. --- RECOMMENDATIONS --- p.85 / Strengths --- p.85 / Weaknesses --- p.87 / Opportunities --- p.90 / Threats --- p.93 / APPENDIX --- p.98 / BIBLIOGRAPHY --- p.133

published_or_final_version / Business Administration / Master / Master of Business Administration

by Tsang Kwong-ming, Rex. / Bibliography: leaves 79-80 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1985

by Chan Kin-Nin, Kenneth and Leung Wai-Man, Elisa. / Questionnaire in English and Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1992. / Includes bibliographical references. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF FIGURES --- p.vi / LIST OF TABLES --- p.vii / ACKNOWLEDGMENT --- p.viii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Problem Statement --- p.1 / Background of the Company --- p.3 / Chapter II. --- STATEMENT OF OBJECTIVES --- p.5 / Manager's Objectives --- p.5 / Research Objectives --- p.6 / Chapter III. --- RESEARCH METHODOLOGY --- p.7 / Research Design --- p.7 / Pilot Survey --- p.9 / Data Collection Method --- p.9 / Sampling --- p.10 / Sampling Design And Sampling Frame --- p.10 / Sampling Unit And Sample Size --- p.11 / Fieldwork --- p.12 / Demographics Characteristics of the Sample --- p.12 / Chapter IV. --- ANALYSIS AND DISCUSSION OF BREAKFAST AND BREAKFAST CEREALS --- p.15 / Importance of Breakfast & Frequency of Taking Breakfast --- p.15 / Perception of A Healthy Breakfast --- p.16 / The Kind of Breakfast Eaten Most Often --- p.17 / The Kinds of Breakfast Eaten Second Most Often --- p.18 / Location of Breakfast Taken --- p.19 / Awareness of Breakfast Cereals --- p.20 / Attitudes Towards Breakfast Cereals --- p.22 / Frequency of Eating Breakfast Cereals --- p.23 / Types of Media to Know Breakfast Cereals --- p.25 / Chapter V. --- ANALYSIS AND DISCUSSION ON BRAND AWARENESS AND BRAND CHOICE --- p.26 / Brand Knowledge --- p.26 / Brand Purchase --- p.27 / Information Search Before Purchase --- p.31 / Relationship Between Buyer And User --- p.32 / Awareness of Weetabix And Alpen --- p.33 / Respondents' Opinions on Alpen And Weetabix --- p.37 / Chapter VI. --- MARKETING IMPLICATIONS --- p.40 / Chapter VII. --- LIMITATIONS & SUGGESTIONS --- p.48 / Limitations of the Study --- p.48 / Suggestions for Future Research --- p.51 / APPENDICES --- p.52 / Questionnaire (English Version) --- p.52 / Questionnaire (Chinese Version) --- p.60 / One-Way Tabulation Tables --- p.67 / Cross-Tabulation Tables --- p.88 / Figures --- p.100 / BIBLIOGRAPHY --- p.115

by Monica Cheung Wai, Eppie Wong Yuen Yee. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaf 65. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / ACKNOWLEDEGMENTS --- p.v / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- STUDY OF THE PURCHASE OF DETERGENT POWDER / Chapter 2.1 --- Market Situation for Detergent Powderin Hong Kong --- p.3 / Chapter 2.2 --- Rationale of the Study --- p.4 / Chapter 2.3 --- Scope of the Study --- p.5 / Chapter 2 .4 --- Objectives of the Study --- p.6 / Chapter III. --- LITERATURE REVIEW / Chapter 3.1 --- Relevance of Understanding Consumer Purchase Behaviour in the Marketing Concept --- p.8 / Chapter 3.2 --- Howard Model of Consumer Behaviour --- p.8 / Chapter 3.3 --- "Engel, Kollat and Blackwell Model" --- p.9 / Chapter 3.4 --- Definition of Detergent Powder Purchase --- p.10 / Chapter 3.5 --- Research Findings : Hoyer --- p.11 / Chapter 3.6 --- Choice Tactics in Detergent Powder Purchase --- p.13 / Chapter 3.7 --- Product Information in Memory --- p.16 / Chapter 3.8 --- Applicability of Hoyer's Research Findings --- p.17 / Chapter 3.9 --- Relevance of Judgmental Models in Detergent Powder Purchase --- p.17 / Chapter IV. --- METHODOLOGY AND FRAMEWORK FOR ATTACK / Chapter 4.1 --- The Pilot Study --- p.21 / Chapter 4.2 --- The Observation Phase --- p.22 / Chapter 4.3 --- The Questionnaire Survey --- p.23 / Chapter V. --- SUMMARY OF RESEARCH FINDINGS / Chapter 5.1 --- Observation Survey --- p.27 / Chapter 5.2 --- Salience of Various Evaluative Criteria --- p.28 / Chapter 5.3 --- Propensity for Brand Switching --- p.29 / Chapter 5.4 --- Consumers' Evaluation of the Product Attributes of their Current Brand --- p.32 / Chapter 5 .5 --- Attitude --- p.34 / Chapter 5.6 --- Difference in Purchase Behaviour among Consumers across Demographic Profiles --- p.35 / Chapter 5.7 --- Demographic Profile of the Sample --- p.38 / Chapter VI. --- DISCUSSION AND IMPLICATIONS / Chapter 6.1 --- Decision Process Behaviour and Advertising Strategy --- p.43 / Chapter 6.2 --- Brand Switching Behaviour and Promotional Strategy --- p.45 / Chapter 6.3 --- Satisfaction with Current Brand and Relevance of Promotional Efforts --- p.46 / Chapter 6.4 --- Salience of Evaluative Criteria -- Pricing and Product --- p.47 / Chapter 6.5 --- Purchase Behaviour among Consumers across Demographic Profiles -- and its Marketing Implications --- p.48 / Chapter 6.6 --- Limitations of the Study and Suggestions for Further Research --- p.49 / APPENDICES / Chapter Appendix A: --- Observation Sheet --- p.51 / Chapter Appendix B: --- Schedule of Questionnaire Survey --- p.52 / Chapter Appendix C: --- The Questionnaire (English and Chinese versions) --- p.53 / Chapter Appendix D: --- Research Data --- p.58 / Chapter Appendix E: --- T-test Table- --- p.61 / Chapter Appendix F: --- F-test Table --- p.63 / BIBLIOGRAPHY --- p.65