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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"parfummarketing"" "subject:"demarketing""

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The effects of premiun gift allocation promotion on buying behaviors of perfumes and cosmetics customers in Hong Kong and its possible impact on brand image.

January 1985 (has links)
by Tsang Kwong-ming, Rex. / Bibliography: leaves 79-80 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1985
Perfumes--Marketing
Perfumes--Marketing--China--Hong Kong
Consumers' preferences
Consumers' preferences--China--Hong Kong
Brand choice
Brand choice--China--Hong Kong
Sales promotion

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