The aim of this diploma work is to create a marketing campaign of TA Hydronics product operating in the B2B market. The theoretical part will deal with the first characteristic of the concept of communication, followed by analysis of the current situation of the company, marketing and communication mix, which is diffused by new trends in communication. Next section will follow the implementation and monitoring phase. There is a characteristic of TA Hydronics at the practical part. A further part will focus on the marketing campaign proposal, with the transition to marketing situational analysis, including analysis of the internal and external environment.There is a control stage at the end of this work.

The theoretical part of this thesis describes methods used for Marketing situational analysis of the hospitality market in Jindřichův Hradec. Hospitality market is focused on beer consuption. For this purpose are selected and described only appropriate analysis. The practical part describes the market relations by primary and secondary informations. Based on the practical and theoretical knowledge there are recommendations for market new entering subjects.

This thesis is focused on E.ON Group, one of the biggest provider of electricity and natural gas in the Czech republic. The E.ON Group will be compared with other competitive suppliers in customer service area. The aim of this thesis is to evaluate the suitability of services in mentioned area. This comparison should result in creating new solutions and possibly new services provided by E.ON Group. The theoretical part will contain basis applicable in real world, such as situational analysis, segmentation, and other elements necessary for a deeper insight into the E.ON Group. Finally these elements will be applied to the actual market situation in the practical part of this thesis.

Psychographics is the principal technique used by consumer researchers as an operational definition or measure of life style. One aim of psychographics is to provide quantitative measures of consumer lifestyles, in contrast to soft or qualitative research from focused group interviews, depth interviews and similar techniques. The scope of this thesis is to discuss the psychographics analysis and life system in the United Arab Emirates (UAE) as a tool of marketing communication segmentation.

The purpose of this project is to gain a better understanding of gender segmentation strategy possibilities in the Kingdom of Saudi Arabia. The findings from this survey graphically illustrate and statistically demonstrate some critically important information about the consumer demographics, needs, and behaviors of the targeted female Saudi shopper.

This master thesis is focused on the analysis of the real estate market and its segmentation. The beginning of the thesis deals with the basics of the real estate economy and consequently with the main segments on the real estate market. Different statistical and mathematical methods are used in the segmentation of the housing market. The thesis is closed by the analysis of the real estate market and the demonstration and description of how to separate the segment from the market. The output of the work is the recommended methodological procedure for the appraisers.

The diploma thesis deals with the elaboration of a business plan for the establishment of a nutrition center in Olomouc. In the first part, there are elaborated the theoretical starting points for the business plan, and then the thesis deals with analyses and a segmentation of the market. Based on this information the proposal of the business plan is elaborated.

The object of this diploma thesis is the composition of marketing plan for company MORAVOSTAV Brno, a.s. The theoretic part presents the basic information from the section of a marketing planning and methods. Next follows the characteristics of the set company and the analysis processing of the company present state. Acquired data are evaluated and applied in the particular concept of marketing plan for the year 2009.

Final thesis is focused on an entrance into an international market by company ASIO, Ltd. specialized on the field of water-management. The thesis is based on close analysis of Colombian market. The thesis is consisted of theoretical platform, analysis of macro- environments, segmentation of market, analysis of competitiveness, analysis of norms focused on water use and liquid waste and the proposed solution the company entered the Colombian market.

In the master’s thesis is presented a draft marketing strategy of entering to new geographic market for the company Kili, s.r.o., which sells materials for the manufacture of furniture, equip interior and construction. The objective of the thesis is to develop a proposal to open a new branch in selected location including a description of the marketing mix. The proposed section will be preceded by a summary of theoretical knowledge and analysis of the contemporary conditions of the company, focusing on internal and external business environment.