published_or_final_version / Business Administration / Master / Master of Business Administration

This study was based around the working hypothesis that an increase in the theoretical and empirical base of knowledge about electronic marketing will aid in determining its feasibility and in system design, implementation and evaluation. The specific objectives of this study were: 1) to build a theoretical base from which the broad issues of electronic marketing could be examined; 2) to conceptualize, articulate and illustrate the issues involved in determining the feasibility and design of an electronic marketing system; 3) to examine the costs of electronic marketing both theoretically and empirically; 4). to explore the relationships between price level and variability and electronic marketing; and 5) to demonstrate, theoretically and empirically, a means of evaluating an electronic marketing system. Experiences gained from participation in the design and implementation of the computerized trading system of Electronic Marketing Association, Inc. (EMA) as well as analysis of sales data generated by EMA's operating electronic marketing system were used in fulfilling the objectives. In developing a theoretical base from which to examine electronic marketing, the study first examined a theoretically ideal marketing system, followed by common shortcomings. Possible solutions to these marketing problems were then examined. Lastly, the theoretical implications of electronic marketing regarding both pricing and technical efficiency were discussed. The study concluded that electronic marketing has the theoretical potential to increase both technical and pricing efficiency. The study developed a conceptual framework for determining the feasibility, designing and implementing an electronic marketing system. Based on experiences with EMA's trading system, the study developed a generalized outline of a feasibility study for beginning a new computerized electronic marketing system and identified important factors in designing and implementing an electronic marketing system. The study repeatedly emphasized the importance of feasibility studies, and the design and implementation process to the future of electronic marketing. The costs of Eastern Lamb Producer Coop's (ELPC) computerized sales, which use EMA's system, were examined. From the estimated cost functions and the distribution of cost among participants, it was concluded that the computerized sales resulted in greater technical efficiency than teleauction sales. The study also analyzed the price received at ELPC computerized slaughter lamb sales. The price received was found to be significantly higher than either the regional or national slaughter lamb price. ELPC's computerized prices had a significant effect on the regional slaughter lamb price, whereas previous teleauction sales did not. ELPC price changes tended to lead regional price changes by a week. The study concluded that the computerized sales offered superior pricing efficiency when compared to conventional auction methods. The mirror-image survey technique was demonstrated as a tool for evaluating electronic marketing systems. Both an unsuccessful attempt to sell slaughter cattle over EMA's system and the successful ELPC lamb sales were examined. Finally, broad generalizations from the limited experience were cautioned against. 'However, insight was gained concerning electronic marketing. / Ph. D.

University of Macau / Faculty of Science and Technology. / Department of Computer and Information Science

No description available.

Shifting demographics and economic factors have recently necessitated the export of prefabricated homes. With respect to trade in the global market, home manufacturers can greatly benefit by using E-commerce and digital networks to communicate with their foreign clients. / The author proposes a software application to assist Canadian home prefabricators and manufacturers of building components to display their services and products in an interactive and electronic format. This tool would help these companies by increasing the size of their potential client base and the speed of their business interactions. / The study concludes that specialised software to facilitate the export of prefabricated homes can easily take advantage of the Internet's speed and accessibility as a download or Website as well as be available on CD-ROM.

[by] John D.C. Little. / Includes bibliographical references.

No description available.

This is a comprehensive study of how Big Data and analytics will be the future of music marketing. There has been a recent trend of being able to turn metrics into quantifiable, real-word predictions. With an increase in online music consumption along with the use of social media there is now a clearer view than ever before about how this will happen. Instead of solely relying on big record companies for an artist to make it to the big time, there is now a plethora of data and analytics available not just to a small number of big companies, but to anyone. / Includes bibliography. / Thesis (M.S.)--Florida Atlantic University, 2015. / FAU Electronic Theses and Dissertations Collection

This research examines the plausibility of developing demand forecasting techniques which are consistently and accurately able to predict demand. Time Series Techniques and Artificial Neural Networks are both investigated. Deodorant sales in South Africa are specifically studied in this thesis. Marketing techniques which are used to influence consumer buyer behaviour are considered, and these factors are integrated into the forecasting models wherever possible. The results of this research suggest that Artificial Neural Networks can be developed which consistently outperform industry forecasting targets as well as Time Series forecasts, suggesting that producers could reduce costs by adopting this more effective method.

The purpose of this research was to identify the expertise of CAD graphics operators/managers in the design and marketing phases of textile/apparel product development. Additionally, the purposes were to determine the effect of CAD graphics on product development in the textile/apparel industry, and to identify future needs and uses of CAD graphics in the industry. A questionnaire was sent to 117 CAD graphics operators/managers. The results from the questionnaire were obtained through frequency and percentage distributions. The major findings of this study concluded that textile design and/or colorations and coloration of sketches were the major uses for CAD graphics systems. The shortening of response time of development of idea in design cycle was the major benefit of using a CAD graphics system. Future needs and wants were found to be mainly in the areas of better color control, matching and selection, better resolution in printing, and faster, larger printout capabilities. / Master of Science