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11	Analýza využití sociálních médií v marketingové komunikaci podniku a návrh rozšíření užití sociálních sítí v marketingové strategii / Usage Analysis of Social Media in Marketing Communication in Company and Extension Proposal of the Use of Social Networks in Marketing Strategy Plisková, Zuzana January 2016 (has links) This thesis discusses the issue of the use of marketing communication on social media for selected company. The aim is to analyze the current situation of the company and design tools to change the online marketing communications. Due to the dynamic development issues of social media work is based on current knowledge and trends. The analysis of internal and external environments and research of target group using an online questionnaire have been performed within the practical part of the paper. Tools to improve marketing communication has been designed based on the results and findings from the theoretical part. The results and findings of the work can, when introduced into a marketing strategy, provide the required increase in customers.
12	Integrated marketing communication at Unisa : an evaluation of its publicity Scriven, Theresea Charmaine 06 1900 (has links) This study is a qualitative evaluation of generated and nongenerated publicity using Unisa as a case study over a period of six months. The qualitative data were quantified through the use of content analysis. The study takes as its point of departure the importance of an integrated marketing communication approach. It indicates how an integrated marketing communication approach can secure that an organisation's publicity efforts contribute effectively to its marketing objectives. In addition, it indicates that an organisation can also deal with nongenerated, negative publicity much more effectively within such an approach. This study establishes that because Unisa did not adopt an integrated marketing communication approach, it had a detrimental effect on its efforts to generate publicity as well as on its efforts to deal with negative publicity. These findings are discussed in terms of specific criteria for generated and nongenerated publicity within an integrated marketing communication approach. / Communication Science / M. A. (Communication) Marketing Marketing communication Marketing communication tools Integrated marketing communication (IMC) Publicity as part of public relations Generated publicity Nongenerated publicity Media release 659.1937868227 University of South Africa Publicity -- Case studies
13	Integrated marketing communication at Unisa : an evaluation of its publicity Scriven, Theresea Charmaine 06 1900 (has links) This study is a qualitative evaluation of generated and nongenerated publicity using Unisa as a case study over a period of six months. The qualitative data were quantified through the use of content analysis. The study takes as its point of departure the importance of an integrated marketing communication approach. It indicates how an integrated marketing communication approach can secure that an organisation's publicity efforts contribute effectively to its marketing objectives. In addition, it indicates that an organisation can also deal with nongenerated, negative publicity much more effectively within such an approach. This study establishes that because Unisa did not adopt an integrated marketing communication approach, it had a detrimental effect on its efforts to generate publicity as well as on its efforts to deal with negative publicity. These findings are discussed in terms of specific criteria for generated and nongenerated publicity within an integrated marketing communication approach. / Communication Science / M. A. (Communication) Marketing Marketing communication Marketing communication tools Integrated marketing communication (IMC) Publicity as part of public relations Generated publicity Nongenerated publicity Media release 659.1937868227 University of South Africa Publicity -- Case studies
14	Marketing communication methods used by tour operators in Gauteng Van der Merwe, Michelle Caroline 30 November 2003 (has links) The purpose of this study is to determine which marketing communication methods tour operators in Gauteng, registered with SATSA, utilise. Tour operators aim to enhance tourist experiences. Companies need to be exposed to the marketplace to attract and keep business, thus marketing communication methods used by tourism organisations are examined at length. The results for the study were obtained using a web-based questionnaire. Main findings include the fact that SATSA-registered tour operators frequently use interactive media, direct marketing and advertising. Word of mouth was continually regarded as an important marketing communication method. The larger the company, the more likely it is to use advertising. Interactive media can be used by small and large companies alike. Many marketing communication methods that are used frequently were not deemed to be efficient. One may therefore conclude that SATSA-registered tour operators in Gauteng prefer to use interactive media. / Business Management / M. Comm. (Business Management) Tourism Marketing communication tools South African Tourism SATSA Tour operator Tourist guide Gauteng South Africa Foreign tourists Marketing mix for services Personal marketing communication Direct marketing Interactive media Personal selling Word of mouth Nonpersonal marketing communication Advertising Sales promotion Public relations 658.802 Marketing -- South Africa -- Gauteng
15	Marketing communication methods used by tour operators in Gauteng Van der Merwe, Michelle Caroline 30 November 2003 (has links) The purpose of this study is to determine which marketing communication methods tour operators in Gauteng, registered with SATSA, utilise. Tour operators aim to enhance tourist experiences. Companies need to be exposed to the marketplace to attract and keep business, thus marketing communication methods used by tourism organisations are examined at length. The results for the study were obtained using a web-based questionnaire. Main findings include the fact that SATSA-registered tour operators frequently use interactive media, direct marketing and advertising. Word of mouth was continually regarded as an important marketing communication method. The larger the company, the more likely it is to use advertising. Interactive media can be used by small and large companies alike. Many marketing communication methods that are used frequently were not deemed to be efficient. One may therefore conclude that SATSA-registered tour operators in Gauteng prefer to use interactive media. / Business Management / M. Comm. (Business Management) Tourism Marketing communication tools South African Tourism SATSA Tour operator Tourist guide Gauteng South Africa Foreign tourists Marketing mix for services Personal marketing communication Direct marketing Interactive media Personal selling Word of mouth Nonpersonal marketing communication Advertising Sales promotion Public relations 658.802 Marketing -- South Africa -- Gauteng

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