Nowadays, marketing tools are the key factors to enforce the market as well as to seek new customers. Therefore, marketing planning should be the integral part of any enterprise that wants to succeed in markets. The aim of this Diploma Thesis is to point out the practical aspects of how to process the marketing plan of a particular product. On this basis, it will be able to find the result of the real compliance between theoretical methods how to prepare a marketing plan, generally described in literature, and the real practice. The theoretical part describes general information about the marketing plan and its particular parts, as well as their preparation, implementation and verification. The rest of the Thesis is focused on the description of the real preparation of the new product called eATLANTIK within a company ATLANTIK FT, a. s.. It consists of initial impulse based on the long-term strategic goals, through the preparation of specific parts of the marketing plan. The following methodological tools were utilized in the Thesis: observation, description, deduction, comparison, and other applications.

The aim of the diploma thesis is to give the reader insight into newly fast- growing market category of men's grooming through the analysis of marketing strategy of chosen brand Biotherm Homme and the proposal for enhancement of this brand on the czech market.The thesis is divided into five chapters. First chapter is devoted to the fundamental marketing theory, crucial strategic terms are defined and proper creation of marketing plan is described. The purpose of the second chapter is to analyse the global market of men's grooming with the comparison to the czech one. Attention is paied also to the history of this booming market category as well as to understand men's customer's behavior regarding men's grooming. Third chapter is focused on the presentation of the brand itself, its strategies and current position on the market. Fourth chapter contains detailed quantitative and qualitative market Research, which should bring reader closer to the chosen topic and provides author with the highly valuable information for composition of the last chapter. Last chapter deals with the recommendations concentrated on enhancement of the current brand position on the czech market. The author is making suggestions, which are primarily pointing at raising awareness of the brand on the czech market and boosting recruting of new customers, thereby increasing of sales and market share.

The thesis deals with the position of company RWE on the market of natural gas as a method used for heating in the Czech Republic and the marketing tools which will help to maintain this position. For this purpose the analysis of natural gas market in the Czech Republic is made as a part of the marketing plan followed by suggested steps that should prevent the household customers from leaving. Alternative ways of heating are also covered briefly, and some of them are advised to be focused on by RWE in future. The goal of the thesis is to propose a solution which would inspire the marketing team of RWE in their own marketing planning.

The aim of the thesis is to create a realistically usable online marketing plan of a chosen 5* hotel in Prague. The most important and used marketing communication tools will be defined and the importance and nature of marketing planning delineate in the thesis. The practical use will be outlined through an elaboration of a marketing plan including marketing audit, goals setting and proposal of an action plan for an upcoming planning period.

Marketing communication is not just one-way communication, despite the wishes and needs of the customer. Today, it is necessary to keep two-way communication with a primary focus on the customer. The aim of this master's thesis is the analysis and evaluation of marketing communication of restaurants and clubs. The paper describes in detail the various marketing tools that the company uses. The thesis is divided into a theoretical and a practical part. In the conclusion are recommendations set out on possible improvements of marketing communication based on the information.

The objective of this thesis is a setup of marketing plan and strategy proposition for a start-up project based on an online employers evaluation. The theoretical background of the thesis are essential elements of marketing, online marketing and organizational behavior. The practical part contains an analysis of local and even global market competitors, product design and strategic marketing analysis. Conclusion of the thesis is the feasibility study of the project with an estimation of the break even.

The goal of this diploma thesis is to create and improve a marketing strategy of a company Sabores s. r. o. according to the current strategy analysis. To create the marketing plan for 2012 can't be set without a proper definition of the company strategy and goals. More analysys are needed to be able to decide which strategy is the best. First of all PEST and SWOT analysis have to be conveyed to be able to define the strategy. Recommendations are proposed for each part of the marketing mix separately.

The aim of this thesis is to analyze the business environment in Czech Republic for the concierge service industry. Moreover the central idea behind the topic is to develop the implementation strategy in the Czech market of the company Quintessentially, world leader in Luxury Concierge Service. This thesis work is a mixture of theory and practice analyses. The topic of the thesis is viral and up-to-dated because Czech Republic market has a good potential and excellent conditions for the new industry to develop and grow.

The aim of this thesis is a detailed analysis of marketing plan for line extension of Lucky Strike on Czech tobacco market. The theoretical part will be focused on the analysis of a brand, proccess of strategic brand management and marketing planning. The practical part is dedicated to positioning and marketing plan of Lucky Strike.

The aim of this master thesis is to suggest the marketing plan for paid digital version of daily newspaper MF DNES. The thesis is divided into two parts -- theoretical and practical. The first part focuses on marketing plan from the theoretical point of view, where the plan and all its parts are summarized and defined into details. In the practical part, the plan is presented on the example of paid digital version of MF DNES. On the basis of deep market analysis, consumer analysis and executed marketing research, the marketing goals of the company are set. Based on these goals, the marketing strategy is suggested. The strategy is further explained in the action plan. Finally, the budget corresponding to these actions is proposed.