Media is a vital l in building a global brand, in both awareness and preference creation stages. To become a true worldwide fashion retailing leader, UNIQLO employed massive communication in order to promote its products as well as announce the launch in Taiwan. The first campaign has successfully attracted young generation with proven media and sales results. In 2010, other giant fashion apparel brands Zara, H&M will enter Taiwan after UNIQLO, it’s critical for UNIQLO to tackle the competitions and ensure its growth and suitability in the market.

As people’s lifestyle is changing and the cloud computing environment is spreading into our everyday life, more people want to create their own multimedia contents. Therefore, people need connection, interaction and larger storage space. On the other hand, technology is pursuing lean and reasonable capacity of storage. Even though NAS is not a new product concept, consumer’s recognition level of NAS is still low. The most important thing for the success of NAS is to enhance the market recognition first. To do so, a new type of marketing approach is needed which is different from the conventional one.

Baigiamojo darbo tikslas - Atlikus įmonės UAB “Joringė” vidaus ir išorės aplinkos analizę, paruošti organizacijos marketingo planą. Pagrindinių darbo dalių trumpas turinys Teorinėje darbo dalyje analizuojama, kaip reikia taisyklingai rašyti marketingo planą bei kokios dalys turėtų būti įtraukiamos.Analitinėje darbo dalyje, pasitelkiant M.Porter 5 jėgų modelį ir PESTEL bei SWOT analizes, nagrinėjama UAB „Joringė“ vidinė ir išorinė aplinka.Projektinėje darbo dalyje suformuluoti tokie sprendimai:Sukurti ir pristatyti naujų įmonės prekinį ženklą, maksimaliai išnaudoti internetinio marketingo galimybes, reklamuotis regioninėje spaudoje. / The purpose of this work is to write a marketing plan for Joringė Ltd. The paper consists of three main parts. The first part discusses how a marketing plan should be written in theoretical framework. The second part analizes the company‘s internal and external business environment to show what weaknesses and strengths the company has. Finally in the third part, the main steps what company should do in order to reach main objectives in the future are covered .

This thesis analyzes the use of technical sights in tourism products in Tabor area. Is created a marketing plan for the reconstruction of selected technical sight (Křižík's power station) into a multifunctional cultural center. Based on the data are monitored financial results and possible sources of funding for this project and is suggested a strategy for future development.

This diploma thesis is focused on marketing strategy and communication plan for the new wellness complex "Vitality". The status of the wellness center is still being discussed and that it why was appropriate to create a whole marketing strategy that executives know how much money such promotions will cost. The whole finished diploma thesis will executives get for their own use.

The diploma thesis discusses a marketing communication of the restaurant "Kamera", located in Prague's district of Barrandov. Based on a thorough analysis of the current marketing communication, a new project of its improvement is proposed. The theoretical part defines the groundwork with basic terms as marketing, marketing mix, SWOT analysis, marketing communication, or marketing research. The practical part introduces the restaurant Kamera, describes the current situation and analyses its present communication. The goal of this thesis is to establish a solid analysis of a current marketing communication of a Prague's restaurant, based on a survey, observation, and interviews, and subsequently, propose a new project for improvement of said restaurant's marketing communication with both current and prospective customers.

The goal of my business plan is to evaluate the objectivity and rentability of my business project. The subject of the business plan is in the analysis of macro and micro environment.

This diploma thesis has two goals: to conceive a business plan of an existing company Symbio Design s.r.o. and to find out whether the plan is viable or not. Symbio Design company deals with manufacturing of high-end audio-design products (loudspeakers and acustic-light objects) intended to be bought by sophisticated clients looking for non-standard equipment. That may be the company's problem as there are not many people falling within this segment. Also, even the associates-themselves do not have enough time to develop the business. In theoretical part of this thesis the concept of a business plan is explained -- its goals, who conceives it and who is it for. In the following practical part the business plan itself is introduced with all its proper parts: introduction of the company, analysis of the external and internal environment, SWOT analysis, company short-term and long-term goals, business strategy, financial analysis and sales-forecast. It is this part that is the most crucial. Not until here the reader will have the opportunity to find out the truth about viability of the business plan. Also, a brief public enquiry was conducted for the purpose of the business plan, especially its business strategy.

The brand VOIVO is introduced after theoretical introduction to the problem. There are introduced its characteristics, mission and vision. In third chapter, there is composed situation analysis, which summarizes makro-surround, mikro-surround and internal environment. All these factors are integrated in SWOT analysis. Next chapter arises from the situation analysis. This chapter deals with prescription of marketing targets for brand VOIVO, from which is proposed marketing strategy arises. This strategy is divided according to tools of marketing mix. Whole essay is concluded by summary and recommendation pro marketing strategy of the brand.

The main goal of diploma paper is to design marketing plan of established student agency, which will insure that will bring agency to potential customer's notice and during its existence will be competitive. Marketing plan is design to get maximum effect with minimum financial costs. To fulfill this aim I will draft a marketing strategy, where I specify individual marketing instruments of marketing mix, with accent on optimalization of communication mix. Paper has two parts. Theoretical part defines specifics of services and strategic management especially planning and marketing plan. In practical part, I present the company and its product. On basis of results of situational analysis of surroundings of the business, I define segment and with regard to marketing goals and positioning of company I draft individual instruments of marketing mix.