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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

A study on export marketing of machinery to the United States of America by a distributor of Chinese machine tools in Hong Kong : a research project.

January 1978 (has links)
by Wong Yui Ming, Stephen. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1978. / Bibliography: l. 54.
2

Industrial buying behavior in China: a case study.

January 1995 (has links)
by Chau Siu Ching. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 37-39). / ABSTRACT / TABLE OF CONTENTS / ACKNOWLEDGMENTS / CHAPTERS / Chapter I. --- INTRODUCTION --- p.1 / Scope and Statement of the Problem --- p.2 / Methodology --- p.3 / Chapter II. --- BACKGROUND INFORMATION OF GAS INDUSTRY --- p.5 / National Energy Policy in China --- p.5 / City Development Copes with National Energy Policy --- p.6 / Strategy of City Government in Supplying Town Gas --- p.8 / Market Potential of Gas Development --- p.10 / Chapter III. --- CASE STUDY - HONG KONG L P. GAS (HOLDING) LTD --- p.12 / Company Background --- p.12 / Product Handled - LPG Equipment --- p.13 / Buyers Involved --- p.14 / Buying Decisions Process --- p.15 / Buygrid Model of Buy Phases and Buyclasses --- p.15 / Buying Decision Process of Chinese Organizations --- p.16 / Decision Criteria Used in Buying LPG Pipeline System Equipment --- p.22 / Categories of Choice Criteria by Donald R. Lehmann and John O'Shaughnessy --- p.22 / Findings of the Case Study --- p.24 / Legalistic criteria also viewed as constraint --- p.24 / Ranking of other criteria --- p.24 / Chapter 1. --- Performance criteria --- p.25 / Chapter 2. --- Adaptive criteria --- p.25 / Chapter 3. --- Integrative criteria --- p.26 / Chapter 4. --- Economic criteria --- p.26 / Chapter III. --- SPECIAL CHARACTERISTICS OF CHINESE ORGANIZATIONS THAT AFFECT BUYING BEHAVIOR --- p.28 / Country-of-Origin Effect --- p.28 / Aversion to Risk --- p.29 / Lack of Separation of Ownership and Management --- p.30 / Chapter IV. --- SUGGESTED STRATEGY FOR THE COMPANY --- p.32 / Take a Proactive Strategy --- p.32 / Adopt Policies aimed at Reducing Uncertainties of the Buyers --- p.33 / Chapter V. --- CONCLUSION --- p.35 / APPENDIX / Chapter 1. --- TOTAL CONSUMPTION AND COMPOSITION OF ENERGY / Chapter 2. --- SIMPLE CHART OF MIXING PLANT / BIBLIOGRAPHY
3

A Marketing communication program for a heavy electrical engineering company selling to the People's Republic of China.

January 1988 (has links)
by Kwang Lok Ping, Larry, Tsang Kwok Chun. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1988. / Includes bibliographical references.
4

The marketing of a consumer product in People Republic of China: a case study of a Hong Kong shampoo manufacture.

January 1985 (has links)
by Steve Chui Chi Yik, Charles Lee Yee Kai. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1985. / Bibliography: leaf 74.
5

Branding of telecommunication service in China: China Unicom's CDMA mobile service.

January 2002 (has links)
by Lee Chi Leung, Edmund, Liu Lei. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaves 77-78). / Questionnaire also in Chinese. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.v / LIST OF FIGURES --- p.viii / ACKNOWLEDGEMENT --- p.xi / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Chapter 1.1 --- Branding in China --- p.1 / Chapter 1.2 --- Branding in Telecommunication Industry in China --- p.4 / Chapter CHAPTER II --- BRANDING OF CHINA UNICOM'S CDMA SERVICE --- p.7 / Chapter 2.1 --- China Unicom --- p.7 / Chapter 2.2 --- Definition of Key Constructs --- p.9 / Chapter 2.4 --- Branding of China Unicom´ةs CDMA Service --- p.19 / Chapter CHAPTER III --- RESEARCH METHODOLOGY --- p.26 / Chapter 3.1 --- Research Objectives --- p.26 / Chapter 3.2 --- Research Design --- p.26 / Chapter 3.3 --- Research Instrument Design --- p.27 / Chapter 3.4 --- Sampling Procedures --- p.29 / Chapter CHAPTER IV --- ANALYSIS OF FINDINGS --- p.30 / Chapter 4.1 --- Focus Group Discussions --- p.30 / Chapter 4.2 --- Survey Findings --- p.31 / Chapter 4.2.1 --- Questions on China Unicom --- p.31 / Chapter 4.2.2 --- Questions on China Unicom's CDMA Service --- p.36 / Chapter 4.2.3 --- Questions on Consumer Behavior and Respondents' Profile --- p.45 / Chapter 4.3 --- Research Limitations --- p.52 / Chapter 4.3.1 --- Scale Ratings --- p.52 / Chapter 4.3.2 --- Frame of Reference - Product Brand Names --- p.52 / Chapter 4.3.3 --- Sampling Procedure --- p.53 / Chapter CHAPTER V --- RECOMMENDATIONS --- p.54 / Chapter 5.2 --- Focus on Customers --- p.54 / Chapter 5.1.1 --- Target Premium Customers --- p.54 / Chapter 5.1.2 --- Create Real Value-for-Money --- p.55 / Chapter 5.1.3 --- Establish Trust in a Long-term Relationship --- p.55 / Chapter 5.2 --- Build a Strong Service Brand --- p.57 / Chapter 5.2.1 --- Enhance Brand Recall --- p.57 / Chapter 5.2.2 --- Build a Strong Corporate Brand --- p.58 / Chapter CHAPTER VI --- CONCLUSION --- p.60 / APPENDIX 1 QUESTIONNAIRE IN SIMPLIFIED CHINESE --- p.62 / APPENDIX 2 QUESTIONNAIRE IN ENGLISH TRANSLATION --- p.65 / APPENDIX 3 SUMMARY OF SURVEY RESULTS --- p.68 / APPENDIX 4 BACKGROUND OF CHINA UNICOM'S CDMA SERVICE --- p.74 / BIBLIOGRAPHY --- p.77 / BOOKS --- p.77 / JOURNAL PAPERS --- p.78 / WEBSITES --- p.79
6

Defensive marketing strategy in the prescription analgesic market

Beshel, Joseph J January 1982 (has links)
Thesis (M.S.)--Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1982. / MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY. / Bibliography: leaves 155-156. / by Joseph J. Beshel. / M.S.
7

The challenge of marketing new shopping centres in Hong Kong: a case study of Olympian City 2

Yuen, Wai-yi, Winnie., 阮慧儀. January 2005 (has links)
published_or_final_version / Housing Management / Master / Master of Housing Management
8

Korporatiewe identiteit : teorie en praktiese toepassing

Meintjes, Jeanne 18 March 2014 (has links)
M.Com. (Economics) / Please refer to full text to view abstract
9

A case study of tonic food drink marketing strategy

Poon, Yuk-lam, Francis., 潘煜林. January 1995 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
10

Information systems and competitive advantage: an electrical appliances wholesale in Hong Kong.

January 1988 (has links)
by Chung Chi Wai, Bobby and Tse Wing Man, Raymond. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1988. / Includes bibliographical references.

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