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Direct mail advertising to Hispanics the influence of acculturation on attitude toward the ad /Graham, Kenneth Wilson January 2005 (has links) (PDF)
Thesis (M. S.)--Oklahoma State University, 2005. / Vita. Includes bibliographical references (p.76-85).
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Mediální vzory rozvoje rovného vnímání minoritních skupin u dětí / Medial models for the development of equal perception of minority groups at childrenHanáková, Justina January 2012 (has links)
The diploma thesis is focused on medial models of the minority group's equal perception development by preschool aged children. The theoretical part discourses in the wider context of the socialisation process about aspects important in this relation. It turns to the topics of social learning, attitudes towards minorities, attitudes' formation, mass communication and its impact on preschool children. The empiric part focuses on analysis of the chosen both electronic and printed medial production assigned to Czech preschool children, including comparison between Czech and foreign production. Within the analysis the either presence or absence of such medial models is investigated, which might have an influence on Czech children's attitude forming towards minority groups. Consequently it is evaluated whether between identified models such models exist, which could have a potential for actuating recipient in the sense of equal perception development towards minority groups.
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Jornalismo e jornalistas de educação no Brasil: um olhar multifocal sobre história, estrutura, agentes e sentidos / Education journalists and journalism in Brazil: a multifocal outlook on structure, history, agents and sensesRatier, Rodrigo Pelegrini 04 March 2016 (has links)
Esta tese mapeia o espaço social do jornalismo de educação brasileiro. Trata-se de trabalho exploratório que se propõe a descrever um universo não estudado no país e pouco abordado no mundo. Lança luz sobre um de seus principais atores o jornalista de educação por meio de uma análise sociológica multifocal que compreende três escalas de observação (macro, meso e micro). Apoia-se no referencial teórico das teorias de socialização para responder às seguintes perguntas de pesquisa: como se caracterizam as lutas e jogos que se desenrolam no espaço do jornalismo de educação, quem é o jornalista de educação brasileiro e como este constrói sua identidade profissional. Parte-se da hipótese de que, para analisar a dinâmica do jornalismo de educação, é preciso compreender sua relação com outros espaços do universo jornalístico e do universo do poder, a estrutura das relações profissionais de seu espaço social, os sentidos em jogo ao longo da história e as trajetórias de socialização dos agentes. O trabalho de terreno resultou em informações quantitativas e qualitativas a partir de três instrumentos de coleta de dados: um survey, que contou com a participação de 92 dos 96 profissionais que compunham a população pesquisada, uma série de entrevistas semiestruturadas com 12 respondentes e uma socioanálise de uma redação jornalística. A análise aponta para um espaço social pouco autônomo, de instituições fracas e altamente sujeito a pressões externas. Como consequência, a organização do espaço não se dá em função do grau de especialização em educação. Identificam-se diferentes vetores de hierarquização, que apontam para uma multiplicidade de perfis identitários e para a marginalização dos profissionais mais especializados. Argumenta-se que essa configuração se deve a uma especificidade do contexto social brasileiro: um modelo societal que denominamos de modernidade intermitente, que fragiliza instituições e amplifica a necessidade de autofabricação dos sujeitos. Estes têm o desafio de enfrentar, com recursos próprios e individuais, as provas impostas ao longo de suas trajetórias. / This thesis maps the social space of the Brazilian education journalism. It is an exploratory work, which intends to describe a universe not yet studied in Brazil and poorly explored in the world. It sheds light upon one of its main actors the education journalist , using a multifocal sociological analysis, which comprises three scales of observation (macro, meso and micro). It relies on the theoretical framework of the theories of socialization to answer the following questions of research: how the disputes and the social games that take place in the space of education journalism are characterized, who is the Brazilian education journalist and how he/she builds his/her professional identity. The hypothesis proposed hereby is that, in order to analyze the dynamics of education journalism, one has to understand its relation with other spaces of the journalistic universe and the power universe, the structure of the professional relations within its social space, the senses at stake throughout its history and the agents trajectories of socialization. Fieldwork resulted both in quantitative and qualitative information extracted from three different instruments of data collection: a survey that comprised answers from 92 out of the 96 professionals of the researched population, a series of semi-structured interviews with 12 subjects and a socio-analysis of an education newsroom. The analysis points at a social space poorly autonomous, with weak institutions and heavily subjected to external pressures. Therefore, the organization of that space is not linked to the degree of specialization in education. One identifies different hierarchy vectors, which point to a multitude of identity profiles and to the marginalization of the most specialized professionals. One argues that this configuration is due to a specificity in the Brazilian context: a process that we call intermittent modernity, that weakens institutions and amplifies the subjects need of auto-fabrication. As a result, they must face the proofs throughout their trajectories relying mostly on their own individual resources.
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Jornalismo e jornalistas de educação no Brasil: um olhar multifocal sobre história, estrutura, agentes e sentidos / Education journalists and journalism in Brazil: a multifocal outlook on structure, history, agents and sensesRodrigo Pelegrini Ratier 04 March 2016 (has links)
Esta tese mapeia o espaço social do jornalismo de educação brasileiro. Trata-se de trabalho exploratório que se propõe a descrever um universo não estudado no país e pouco abordado no mundo. Lança luz sobre um de seus principais atores o jornalista de educação por meio de uma análise sociológica multifocal que compreende três escalas de observação (macro, meso e micro). Apoia-se no referencial teórico das teorias de socialização para responder às seguintes perguntas de pesquisa: como se caracterizam as lutas e jogos que se desenrolam no espaço do jornalismo de educação, quem é o jornalista de educação brasileiro e como este constrói sua identidade profissional. Parte-se da hipótese de que, para analisar a dinâmica do jornalismo de educação, é preciso compreender sua relação com outros espaços do universo jornalístico e do universo do poder, a estrutura das relações profissionais de seu espaço social, os sentidos em jogo ao longo da história e as trajetórias de socialização dos agentes. O trabalho de terreno resultou em informações quantitativas e qualitativas a partir de três instrumentos de coleta de dados: um survey, que contou com a participação de 92 dos 96 profissionais que compunham a população pesquisada, uma série de entrevistas semiestruturadas com 12 respondentes e uma socioanálise de uma redação jornalística. A análise aponta para um espaço social pouco autônomo, de instituições fracas e altamente sujeito a pressões externas. Como consequência, a organização do espaço não se dá em função do grau de especialização em educação. Identificam-se diferentes vetores de hierarquização, que apontam para uma multiplicidade de perfis identitários e para a marginalização dos profissionais mais especializados. Argumenta-se que essa configuração se deve a uma especificidade do contexto social brasileiro: um modelo societal que denominamos de modernidade intermitente, que fragiliza instituições e amplifica a necessidade de autofabricação dos sujeitos. Estes têm o desafio de enfrentar, com recursos próprios e individuais, as provas impostas ao longo de suas trajetórias. / This thesis maps the social space of the Brazilian education journalism. It is an exploratory work, which intends to describe a universe not yet studied in Brazil and poorly explored in the world. It sheds light upon one of its main actors the education journalist , using a multifocal sociological analysis, which comprises three scales of observation (macro, meso and micro). It relies on the theoretical framework of the theories of socialization to answer the following questions of research: how the disputes and the social games that take place in the space of education journalism are characterized, who is the Brazilian education journalist and how he/she builds his/her professional identity. The hypothesis proposed hereby is that, in order to analyze the dynamics of education journalism, one has to understand its relation with other spaces of the journalistic universe and the power universe, the structure of the professional relations within its social space, the senses at stake throughout its history and the agents trajectories of socialization. Fieldwork resulted both in quantitative and qualitative information extracted from three different instruments of data collection: a survey that comprised answers from 92 out of the 96 professionals of the researched population, a series of semi-structured interviews with 12 subjects and a socio-analysis of an education newsroom. The analysis points at a social space poorly autonomous, with weak institutions and heavily subjected to external pressures. Therefore, the organization of that space is not linked to the degree of specialization in education. One identifies different hierarchy vectors, which point to a multitude of identity profiles and to the marginalization of the most specialized professionals. One argues that this configuration is due to a specificity in the Brazilian context: a process that we call intermittent modernity, that weakens institutions and amplifies the subjects need of auto-fabrication. As a result, they must face the proofs throughout their trajectories relying mostly on their own individual resources.
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Nová média v mediální výchově na 2. stupni ZŠ / New media in media education on low secondary schoolJovanovičová, Lucie January 2019 (has links)
This diploma thesis deals with the problematics of new media in the field of media education in the second stage of basic education. In the first part of the thesis, history of social media is presented. Their influence and conduct in society have changed with their mass growth. The development of media production presents risks which need to be faced through complex education of society; development of media literacy, digital literacy, critical thinking, and reading is therefore crucial. The theoretical part of this thesis describes how the age group of lower secondary education students utilizes media. Moreover, the reader is introduced to risks which adolescents face online, and subsequently, means of preparing students for these risks are devised. The second part of the thesis consists of three projects dealing with media literacy and critical thinking advancement. Students are learning to critically asses media messages and they examine all factors which influence message production. Furthermore, the students work with visual image material in a similar way, and they reflect on their own media and digital technology usage.
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Obraz volby amerického prezidenta v r. 2016 v českých médiích. / Reflection of the AS presidential election in 2016 given in the Czech media.Vojtíšková, Michaela January 2018 (has links)
The subject of this thesis is the media, its history and function, and some other specific associated terms (in particular, the concept of objectivity and the theory of agenda- setting). In my thesis, I will also address the relationship between the media and politics. The aim of the practical part of the thesis is to analyze the work of three Czech journals (Hospodářské noviny, Mladá fronta DNES, Právo), and two television newscasts (Televizní noviny on TV Nova and Události České televize), in each case focusing on the theme of the American presidential election within a defined period of time (7. 11. 2016 - 13. 11. 2016). The core of the analysis consists of observing the proportion of total space and time that was dedicated to the topic, and in this analysis, I will focus on objectivity, or on the occurrence of the tabloid features. Key words media, mass communication, news, agenda-setting, objectivity, tabloid press, political marketing, election, president
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Correlating news media agenda-setting to public opinion in Kenya's 2007 general electionIreri, Kioko. January 2009 (has links)
Title from first page of PDF document. Includes bibliographical references (p. 67-71).
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Use of the Mass Communication Media by Governor John B. Connally, Jr.Shelton, James Keith 12 1900 (has links)
Governor John B. Connally Jr., who served as chief executive of the State of Texas from 1963.to 1969, made extensive use of the mass communication media to further both his programs and his own political fortune. It is the purpose of this study to examine the history of Connally's use of the media, to evaluate the degree of success he achieved in the use of the media, and to present evidence of how he was able to achieve success in the use of the media.
The study was done in three phases. In the first phase, microfilm files of two newspapers, the Dallas News and the Houston Chronicle, were studied in detail for the years 1962 through 1968. Clipping files of the Associated Press in Austin and the Dallas Times Herald also were studied for the years in question. Also, the New York Times Index was examined for references to Connally during these years. Such references were then checked on microfilm files of the Times. In the second phase, key members of Connally's staff for those years and key members of the capitol press corps in Austin were interviewed. As a third step, a questionnaire was mailed to 25 selected Texas editors soliciting their views on Connally's press relations.
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Myslet socialismus bez tanků: diskurzivní analýza pojetí a úlohy svobody slova v různých interpretacích československého roku 1968 / Thinking socialism without the tanks. A discoursive study of the role of freedom of speech in the various interpretaitons of the czechoslovak year 1968Stropnický, Matěj January 2012 (has links)
Trying to overcome the traditional analytic nihilism of papers dealing with Czechoslovakia in 1968, which arises from the military occupation, the author puts the fact of freedom of speech into his work's central interest. In a comparative study this work studies the different interpretations of its role and meaning, including: the dogmatic point of view concerning the freedom of speech being a source of organized counterrevolution; the effort of the reformers to include the freedom of speech into their reform and meanwhile to make it an instrument of it and the way it instead became an autonomous control of their politics; the realistic criticism concentrated on the manifestations of irresponsibility in the press endangering the reform on the one side and not being able to exit the temporary system imagination on the other; it equally pays attention to the 'unnamed', non-members of the Party, who process their self- establishment as an opposing political current, who however rest being no less than a source of interesting subversion; and finally examines the radical democrat approach understanding the freedom of speech as an obligatory condition of their politics together projecting the reconstitution of the society as an autonomous political subject. The work uses contemporary documents and texts...
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