通過對香港電視明星在中國內地的跨境粉絲文化研究，我分別和粉絲研究、香港研究對話，並力圖勾連二者。我的「學者粉」位置、九年的民族志經驗、對四十三個粉絲的以面對面為主的深度採訪構成了本文的方法論。文化消費研究應該從經濟交易做起，再擴展到更廣義的社會文化領域。在本案例中，最突出的粉絲實踐是「追星」，粉絲通過這種社會實踐探索和試驗了新型社會關係──粉絲與「粉都對象」、粉絲與粉絲之間的關係。其中，消費模式、學習模式、（同性）情欲模式和粉絲友誼模式是本案例最主要的關係模式。我不是靜態地列出這些關係，而是動態地探測它們在粉絲敘述中被啟動或迴避的過程。我還進一步檢視了粉絲社群，用「網絡化結構」來打破鐵板一塊的社群想像，捕捉流動的組織形態。這樣以來，我更新和發展了粉絲研究中的主導理論取徑「收編抵抗模式」和「人生模式」，指出了它們的缺點，結合了彼此的優勢──既保持對權力關係的質詢，又全面展現粉絲的人生經驗，力圖描繪具有全局觀的跨境文化消費圖景。 / 在證明了粉都對粉絲來說重要之後，我調轉視角來關注粉絲文化何以對當代社會來說重要。香港研究認為流行文化正是主流文化，娛樂就是政治，這提醒了我把微觀的日常生活消費和宏觀的「香港身份」、「中港關係」問題接合起來。我追問粉絲何以對港劇（明星）情有獨鍾，喜歡的「港味」究竟是什麼？研究發現，粉絲熱愛並生產的「香港性」是一種刻進青春成長的「消費慣性」，亦是一種對「烏托邦感性」的策略性誤認，但會被輕易浮現的「中港衝突」所傷害而成為一種（暴力的）論述。也就是說，「香港性」一直都在否定的層面運作，它只是一個空洞的能指，缺乏充實、本真和周全的內容。但它不能被轻易忽視，正因為空洞，所以內容無限。「香港性」這個空洞的能指是一種飽含感情的象征符號，香港必須被理解為一種感情。本文提供的境外的、以粉絲感情來維繫的「香港性」有著新穎的「位置性」，希望能為持續爭辯的香港研究打開更多空間。 / This is a transborder cultural consumption study which focuses on the fan cultures of Hong Kong television stars in contemporary Mainland China. The methodology of this research is composed of my aca-fan position, nine-year’s ethnographic experiences, and forty-three in-depth interviews with the fans. I argue that any cultural consumption study has to begin with the examination of economic transactions and then expand to the wider social and cultural dimensions. It is found that two new types of social relations, which are the F-O (fans and the object of fandom) and the F-F (fans and fans) relations, have been constantly experimented in the processes of star-chasing fan practices. Among these relations, the consuming model, the learning model, the (homosexual) eroticizing model and the fan-friendship model are the most important four models in this case. These models are not listed statically in this paper; rather, I show the dynamic processes in which they are activated or avoided by the fans in the fan talks. Meanwhile, I contend that the structures of the fan communities should be understood in a ‘networking’ way to go beyond the monolithic imagination to envision these fluid fan formations. Therefore, the two predominated theoretical approaches in the previous fan studies, the IRP (Incorporation/Resistance Paradigm) and LP (Life Paradigm), have been re-examined. By interrogating the power relations and fully capturing the fan experiences in their life trajectories at the same time, this paper draws a cultural consumption picture with a holistic vision. / Furthermore, I endeavor to articulate the micro-politics of everyday consumption to the macro-politics of the heatedly debated issues on the Hong Kong identities and the Sino-HongKong relations. In this particular fan culture, if it is the HongKongness which is enjoyed by the fans, what is it exactly? It is found that the HongKongness could be a consumption habit which had been carved into the fans’ growth of youth, and/or a strategic misrecognition of the ‘entertainment utopia sensibilities’; when it comes to the Sino-HongKong conflicts, the HongKongness is a kind of discriminating discourse. In other words, the HongKongess is usually operated through negation in the fan talks, thus, it might be an empty signifier without any concrete, authentic and comprehensive contents. However, it cannot be easily ignored, since it is this very emptiness that could be filled with anything. HongKongness, even as an empty signifier, is an emotion-loaded symbolic sign. In this case, Hong Kong should be understood as a format of emotion. By picturing an out-of-HongKong HongKongness with its unique positionality, which is formed through the popular culture fandom, this research tries to bring with more possibilities in the Hong Kong studies. / Detailed summary in vernacular field only. / Detailed summary in vernacular field only. / 周潞鷺. / Thesis (Ph.D.) Chinese University of Hong Kong, 2014. / Includes bibliographical references (leaves 252-275). / Abstracts also in English. / Zhou Lulu.

University of Macau / Faculty of Social Sciences and Humanities / Department of Communication

Guided by Uses and Gratifications Theory, this study investigated the relationship between Chinese college students' use of social media and their social activism. Data collected from a goup-administered survey of 309 undergraduate students at a large university in eastern China was used to answer four research questions. The results indicated that Chinese college students who used social media for information seeking were likely to participate in individual social activism. Besides, students who used social media for self-status seeking and information seeking were likely to participate in collective social activism. No significant correlation between entertainment motivation and social activism were found. Neither can socializing motivation predict Chinese college students' social activism. In addition, gender had an impact on individual social activism and frequency of social media use could affect both individual and collective social activism.