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In the period 1963--1973, Weekend Magazine was the most widely-circulated periodical in Canada, claiming more than two-million weekly readers. An English-language publication, Weekend Magazine largely overcame the difficulties which beset the Canadian magazine industry in the 1950s and 1960s by circulating as an insert in the Saturday edition of local newspapers across the country. As a national magazine aimed at a general audience of Canadians, Weekend was involved in the difficult pursuit of inventing a kind of national entertainment for its readers, while representing the diversity of local identity without betraying the integrity of the national context. / This thesis is the study of a certain representation of the 1960s in Canada---an interpretation of the way in which the most widely-circulated magazine reflected and represented the nation in a period of significant transition. In the first half of the Sixties, Weekend was about the articulation of the various local identities within Canada, but always with regard to a power structure that maintained certain racial, sexual and regional divisions. Yet, in the second half of the decade, we can witness a transformation of this power structure, and with it, a disintegration of the sense of unity that had been implied before. As Weekend begins to move from an either/or understanding of otherness in Canada towards a more complicated recognition of local identities, its vision of a united Canada begins to break down. / This thesis considers various representative articles from the period 1963 to 1973 in an effort to establish the shift in the representation of otherness in Weekend's Canada. The key theme is explored through representations of Gender, Youth Culture, Foreignness and Nationalism in the magazine. A summary and review of historiographical and theoretical literature constitutes the first chapter of the work.

<p>&quot / This study investigates the ever-changing trends in visual texts and images used during HIV-prevention campaigns in South Africa. The aim is to evaluate and analyse the effect of multimodal texts used in HIV/AIDS campaigns on the understanding and interpretation by the target group, and thus gauge their effectiveness. Using a text-based multimodal approach (Kress and van Leeuwen, 1996/2006 / Martin and Rose, 2004), the study takes into account variables such as socio-economic status, literacy levels, language and cultural differences of readers to evaluate the efficacy of loveLife campaigns to disseminate the HIV/AIDS prevention message. This study focuses on the choice of images and words, and whether they cohere to make a meaningful message. The study analyses how the design features, including images, colour and words, impact on the interpretation of the message and also how the design acts as an aid or barrier to the process of decoding the message. The choice of a two-pronged approach combining multimodality and a text-based (discourse) analyses often favoured by those working in systemic functional linguistics is that it enables the researcher to account for social context, economic, linguistic, cultural and behavioural factors that play a role during the decoding phase...&quot / </p>

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Postmodernist texts by non-white authors consistently challenge accepted theoretical discourses with some notion of race or ethnicity. Until recently however, race as a unique category for theoretical investigation has remained largely unexplored. The author here outlines how both a variety of theoretical disscussions about race and ethnicity, about difference, and about experience, have formed the basis of how race is currently talked about in postmodernist discourse and how these various postmodernist discussions about race and difference may both enrich and be enriched by a theoretical examination of French poststructuralist theory. Employing the popular Benetton ads as a vehicle for theorizing a common ground between postmodernist and poststructuralist theory, the author argues that current theoretical discourse must reconceptualize not so much the multiple and varied definitions of "race" by which it has tried to account for the experiences of non-white subjects worldwide, but the very grounds upon which those definitions have been constructed. Race can no longer be thought of as a collective identity predicated on biological similarities but must be re-thought in terms of a transformational metaphor, a multivocal sign for political solidarity and alliance among dispersed groups of people sharing common historical experiences of discrimination and oppression. On this note, the author will herein argue that the naturalized connotations of race must be disarticulated out of racial discourse and rearticulated in such a way as to emphasize race as a contingent, multi-accentual signifier constructed out of varying social and political practices.

The youth category, in its modern form, has emerged under particular social and economic conditions, under the influence of particular social institutions, shaped by particular discourses. This thesis is an inquiry into the constitution of youth as a social category through an examination of these factors. Through a review of the historical and sociological literature, the thesis establishes the conditions for the emergence of the modem concept of youth in the nineteenth and early twentieth centuries. The evidence suggests that the youth category came into being as a result of changes in the industrial family, the industrial reforms which progressively excluded children and young people fkom the workforce, and the establishment of compulsory schooling - especially secondary schooling. Parallel with these developments, a variety of discourses about youth (or "adolescence") were generated, establishing the emergent category in scientific terms. G. Stanley Hall's theories of adolescence, developed around the turn of the century, were perhaps the most influential of these, casting adolescence as a universal stage in life characterised by social and psychological turmoil. In sociology, this theoretical frame has been the subject of longstanding debate. The thesis explores this debate, and attempts to establish a sociological view of the youth , category in the light of the historical and sociological evidence. In these explorations, "youth" is established as a product of historical processes, a product of political economy and of scientific discourse. The analysis is brought into the present through a study of how youth are represented in a highcirculation daily newspaper, The West Australian. Using standard media analysis techniques, the study examines the construction of language around youth, and the kinds of stories in which they appear in the newspaper, and finds a detailed discursive apparatus through which young people are classified as good or bad, passive (victim, child) or active (perpetrator, adult). These constructions vary with the institutional location of the news source, and with such factors as the gender and ethnicity of the subject, while continuing to be underwritten by orthodox discourses of adolescence. For its part, the newspaper overwhelmingly casts youth in a law and order frame, driven by the appetites of audiences and the economies of news production. The study explores the differences as well as the continuities in the concept of youth employed in the patchwork of discourse that constitutes newspaper text. In these explorations, "youth" is established in the present as a contested category, the subject of competing discourses. Competing institutions and professions, in their interventions in the newspaper, try to secure a reading of the youth phenomenon which is consistent with their professional and political objectives. The thesis is about the constitution of youth. Through the analysis of historical and contemporary discourse about youth, the thesis reveals how the subjection of this section of the adult population is achieved and maintained, how they are established as a pliable, coercible and economically dispensable population, and how the instruments of their governance are legitimated.

Thesis (Ph. D.)--University of Texas at Austin, 2007. / Vita. Includes bibliographical references.

Thesis (M.Sc.)--Iowa State University, 2007. / Adviser: Lulu Rodriguez. Includes bibliographical references.

Thesis (PH.D.) -- Syracuse University, 2007. / "Publication number AAT 3277241"