The aim of this work – to investigate organization of tourism master study in Lithuania and foreign countries. In the master work there are investigated the programs of the tourism master study, analyzed the organization of the tourism master study, formulated the deficiency of formation of the tourism master study programs, offered the suggestions how to improve the organizations of studies and proposed the alternative model of the tourism master study program. There are analyzed foreign countries and Lithuanian Universities tourism master study programs and done the comparable analysis. The questionnaire inquest is done in the Lithuanian Universities which qualify tourism masters. The author confirms the hypotheses what tourism masters in the Lithuanian Universities take only theoretical information and the tourism master study programs of the Lithuanian Universities are not liberal with respect to students.

Learning motivation should be analysed as complex structure of personality, containing cognitive attitudes, needs, interests and motives. Any effective pedagogical correction is possible if focus is made only on the main (at that moment) structural element of learning motivation. Every student would be motivated for high-level studies if the university creates correspondent conditions of learning environment. Object of this study is learning motivation of the first year students of Master courses in the universities of Kaunas. Task of study is to analyse prevailing and dominant learning motives of students (n=142). After investigating peculiarities of learning motivation of studies of the first year Master students two main motives (future and intrinsic/ cognitive and social) were identified. Our respondents named such factors which determinate their successful studies – study tasks corresponding to interests and predispositions, stuff’s permanent stimulation for student to have in contemplation their own learning motivation Key words: learning motivation, master studies.