Jaroslav Šimáček - Diploma Thesis Abstract The diploma thesis "Presidents of the Czech Republic - Medial representations of Václav Havel and Václav Klaus" analyses media images of presidents of Czech Republic Václav Havel and Václav Klaus in magazine Týden. After delimination president's role in czech political system and introducing to concrete heads of the state in the biographical part, author deals with media's role and function in contemporary world. At the same time he brings out medial communication manners and generation media images. Consequently he examines new technological possibilities in medial world plus procedure at media content analysis, which is chosen as main method. In methodology part author links hypotheses, concerning with media images of czech presidents, also describes concrete working methods and characterizes choice of medium. Select experimental period is the second presidential term of both presidents. In practical part author tries to prove or disprove given hypotheses. The research proceeds first of all in the internet archive of magazine Týden, that contains data since 1994 and is relatively well - aranged. The aim of this diploma thesis is creation of media images of Václav Havel and Václav Klaus in chosen medium. Key words: president, Czech Republic, Václav Havel, Václav...

This diploma thesis concentrates on the media coverage of Vietnam in 2012, particularly in four Czech newspapers. Applying qualitative and quantitative method, it analyzes 358 articles, which appeared throughout the selected newspapers in 2012. This paper is divided into two parts, a theoretical and a practical one. The theoretical part describes Vietnam in the 20th century, the history of Czech-Vietnamese relations as well as the main media concepts that help to create a media image. The practical part of the quantitative method answers the research questions, which have been put forward at the beginning of the research. The data, such as the frequency of the topic during the year, topics that are usually connected with Vietnam, occurrence of the word Vietnam in headline and the amount of articles in which Vietnam is the main topic will be depicted using graphs and tables. The results of the qualitative analysis will then show, which characteristics are attributed to Vietnam in Czech daily press.

Title: Media Image of the Kolocová - Sluková Beach Volleyball Team from the National Press within the Context of the 2012 Olympics. Objectives: The main target of the thesis was to analyse media image of the beach volleyball team Kolocová - Sluková in the national press and the influence of the participation of the team in 2012 Summer Olympics in London on the media image in the national press. Methods: The first used method in the thesis was interview with beach volleyball players Kristýna Kolocová and Markéta Sluková. For the thesis was used Content analysis of the articles of national press and their supplements and national magazines in the period from 1st April 2011 to 15th of August 2013. There was used the Quantitative research Omnibus in the thesis too, number of respondents was 1017. Results: The thesis approved increase of the article frequency or media interest during and after participation of the team in the 2012 Olympic games, as well as character changes (size, themes etc.). Graphs and tables present the results of the analysis. Based on these results there are offered suggestions for the media communication of the team. Keywords: Beach volleyball, media, media image, Olympic games, content analysis, omnibus, interview.

This thesis is called "Bereavement of eminent personalities: Comparison of Media Representation of Václav Havel and Kim Jong-il in the Czech Media." Its focus is on the media coverage of Václav Havel's and Kim Jong-il's death in the Czech Republic National dailies. The theoretical part deals with how mass media use and process media events, especially the one's related to the death of publicly known persons. The thesis also addresses ritual function of media events and their role in society integration. Another chapter of the thesis explains how media inform the public about deaths of well-known people and what their function is in this context. As Václav Havel was and still is called a national hero, a phenomenon of a hero and its development from history up to date is also presented in the paper. The practical part consists of quantitative content analysis which provides concrete topics that were covered by Czech dailies in regards with Václav Havel's and Kim Jong-il's death. The analysis also answers the following questions: Were there any differences in quantity of articles on each leader and the type of topics in any particular media? Did the Czech media tend to compare the personalities of Václav Havel and Kim Jong-il during their coverage? The additional qualitative analysis also examines whether...

The diploma thesis "Media Construction of the Past: Image of the Period of Normalization in the Czech Non-fiction Television Shows after the Year 2006" looks into media construction during normalization period in television shows, which mark themselves as journalistic. The two following methods are used to analyze chosen thematic units broadcasted between the years 2007-2012: quantitative content analysis and semiotic analysis. Content analysis besides other things provides information about the frequency of occurrence of specialists in the field of social sciences, both movies and period footage as well as Slovak speaking people in non- fiction television shows such as Retro, Historie.cs, Víkend and Střepiny. Semiotic analysis notices denotative meaning of two examined units as well as opening jingle of Retro and Historie.cs shows and subsequently interprets used components. Based on this interpretation myths associated with construction of both normalization and the past are deciphered. Chapters dedicated to research are complemented by methodological part, which familiarizes with the technique of researches and explains differences between quantitative and qualitative methods, as well as the theoretical part, which brings insight into media representation, media construction, and relationship...

Diploma thesis "Leaving of Czechoslovak democracy giants; comparison of media images of Tomas Garrigue Masaryk's and Vaclav Havel's death and funeral in Czech Press" aims to compare the media images of the presidents' death and funeral in broadsheet and tabloid newspapers of that time. In this matter, media analyzed the lives of these great personalities, their work, political views, their acceptance and renown abroad, their merits and their critical reception as well. The study itself is divided into two main parts. The first one being the theoretical part informs about the political and social context of the time in which Tomas Garrigue Masaryk and Vaclav Havel lived and worked and it discusses their personalities in more details. Furthermore, the methodology used in the thesis is included in this section as well, representing and explaining the method of the media research. In the second practical part, the thesis provides the characteristics of the chosen broadsheet and tabloid newspapers - Lidove noviny, Poledni list and Blesk. By using qualitative analysis the thesis seeks to determine how media presented the presidents at that time. On one hand it attempts to illustrate the parallels that linked these two personalities, on the other hand it endeavours to describe how their images differed....

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This thesis entitled "The Media Image of the Czech Hockey Team in the years 2010 - 2015" deals with the presentation of the Czech national ice hockey team at the World Championships in 2010, 2013 and 2015, in the Mlada fronta Dnes and the Sport daily newspapers. It focuses on the media image created during the championships with different process, results and circumstances. The theoretical part presents the concepts, methods and procedures. It focuses on the introduction of semiotics, its principles and explains the basic concepts of the semiotics and semiotic analysis work. Another area is the media construction of reality, which is important for analyzing media image. The media coverage of the sports events, myths associated with it, creating a statute of athletes' celebrities or presentation of national pride and identity in the background of sports events are the important topics of the presented theoretical starting points. In the methodological part there is presented the research project explaining the topic, objective and a sample of the research, the tasks of the research and also questions addressed in subsequent practical part. Texts from the Mlada fronta Dnes and the Sport are analyzed using the method of semiotic analysis. In connection with the basic aim of the thesis and theories...

Pope Francis, who was elected 13th March, 2013 after the unexpected resignation of Pope Benedict XVI., became in a short time one of the world's most popular leaders ever because of his behavior and demeanor. Also world mass media played a big part in it as Pope Francis became a very important media personality. Also he contributed heavily to this fact by using the media intensively himself. He continues in the footsteps of his predecessors, he extensively uses all the media possibilities he can reach and since becoming the Pope he collaborates with a team of media experts who successfully help with his communication strategy. This master thesis titled "Media image of Pope Francis in Czech Daily Press" and it attempts to capture the person of Pope Francis and the reasons for his success and general popularity and to outline how much medialized he actually is in our country, which ranks amongst the secularized states. The pivotal part of the text therefore constitutes of the quantitative content analysis, which focuses on the media coverage of the Pope in the four most widely read Czech Daily Press (MF Dnes, Lidové noviny, Hospodářské noviny and Právo) and thus try to interpret his media image, of how Czech society might perceive him.

Many people remember Oscar Pistorius as the handicapped athlete given the opportunity to compete with non-handicapped racers. Thanks to his results, diligence and perseverance, he a model in society. His successful sports career was interrupted by a case that awoke the emotions of both foreign media and the Czech Republic. Pistorius shot his girlfriend Reeva Steenkamp in a house in Pretoria, South Africa. From a celebrated athlete who served as an example to others, in one day he became a man suspected of murdering his partner. Pistorius can be called a fallen sports hero who experienced great sports achievements and fame in his life, as well as police, court and prison investigations. With all this, pressure was exerted on him by the media that reported on the subject. This thesis intends to map the media image of Oscar Pistorius in selected online news servers iSport.cz and iDnes.cz, and to answer the question of how his representation in the media gradually changed during individual periods. The analysis should also demonstrate how the Pistorius' image changed after being found guilty. Through a qualitative content analysis, selected myths, frameworks, elements of celebrities typical of the representation of famous figures, will be interpreted in specific examples of selected texts and, last...