The diploma thesis introduces the media image of Korean Peninsula within the news of Czech Television from 2015 to 2020. Korean Peninsula is an incredibly interesting area in terms of history, politics, economics, culture and international relations, including relations between the two Koreas and the Czech Republic. Czech Television was chosen to depict the two state units existing on the Korean Peninsula, which should - due to its specific position as a public service medium - provide viewers objective and impartial news. The theoretical part introduces the basic concepts and theories, focusing on the media public service broadcasting, media construction of reality, gatekeeping and agenda-setting. Considerable attention is also given to Czech Television itself and the Korean Peninsula, where among the other things, the key historical moments of this region are briefly explained and the media environment of both Koreas is overviewed closely. In the practical part, the collected data is analyzed, both quantitative and qualitative methods. Within the content analysis, the data are sorted by frequency, order, topic or tone of the content. It includes an analysis of the most frequent terms and their possible change during the time. The results and finding are summarized at the end of the work and...

This diploma thesis deals with the series Zrádci, which was presented by Czech Television by the turn of February and March 2020 and has not yet been processed in-depth in the academic environment. The general aim of the paper is to create a comprehensive picture of the series Zrádci, which is based on the responses from the Czech media, social networks, and further from creators, critics, or even the actors themselves. The main objective of the author is to undertake a qualitative analysis of the series. The partial aim is to find an answer to whether the series "Zrádci" is fundamentally different from other criminal serials, and to what degree this serial is more realistic than other audiovisual works with a similar theme.

This thesis deals with the development of the media image of Miloš Zeman in the two terms in which he held the most significant political functions, namely the prime minister and the president. The aim is to find out whether the media image of Miloš Zeman at a time when he served as prime minister differs from the current media image that he now has as president. The theoretical part is defined by the role of the media in society and politics. Furthermore, the approaches of objectivity in media are described and finally the basic theories that are applied in the construction of the media image are presented. The methodological part of the research covers the method of quantitative content analysis and how this research was conducted. The necessary data was obtained through the Anopress database, selecting relevant articles of the two national newspapers (Mladá fronta Dnes, Právo) and the two most-watched national television networks (Nova, Česká televize). The conclusion of this thesis is analytical and presents the results.

The aim of this thesis is to analyze the influence of media ownership on media depiction of anti-government protests in 2019 organized by a civic organization Milion Chvilek (Million Moments for Democracy) in daily newspapers Lidové noviny and Hospodářské noviny through a comparative content analysis. Lidové noviny is a part of MAFRA media group owned by current Czech Prime Minister Andrej Babiš with his ownership share placed in a trust managed by his wife and other close associates. Daily newsprint and other publications in this media group found themselves in a situation where they had to report about protests focused on their de facto owner. A public debate centered around Andrej Babiš's possible conflict of interest has been ongoing since his entry into politics. Babiš's strong position in the media industry is one of the debate's focal points. According to his critics, this position could enable him to manipulate public mood which would provide him with an unfair advantage in the political arena. On a selected sample of articles about 2019 protests published in the above-mentioned newspapers, this media analysis strives to unveil to what extent the coverage, tone and space for commentaries from politicians and other public actors in Lidové noviny differ from Hospodářské noviny, which is deemed most...

This thesis focuses on a media image of children's choirs influenced by the so-called "Kulínský Case". The aim of this thesis is to find out how and how often the Czech press informs about children's choirs and if the aforementioned case somehow changed the presentation of this content. The term "Kulínský Case" refers to the controversial case when choirmaster Bohumil Kulínský was found guilty of sexually abusing underage girls. First part of this thesis covers the media theories such as the news values and also describes the concepts linked with choir singing. In the research part, the results of quantitative and qualitative content analysis of three Czech daily newspapers Mladá fronta DNES, Lidové noviny and Právo are presented and interpreted. The analysis is focused on the content published in Prague editions of these three newspapers in two selected time frames. These time frames had been selected in accordance with the development of the "Kulínský Case". The research focuses on the frequency of the published texts, on used genres, newspaper sections and on the meaning and quality of the texts. Afterwards ensues the comparison of the two selected time frames. Furthermore, the last part of this research is focused on the media coverage of the death of Bohumil Kulínský by the online news...

從選舉研究或是形象研究皆顯示，形象的塑造有助於政治人物從政之路的推動與發展，形象對於選民投票行為有決定性的影響力，在在顯示形象對政治人物的重要性不言可喻。 本研究探討連戰從準備參選2000年總統選舉，至2004年二度參加總統大選期間在《中國時報》、《聯合報》及《自由時報》的形象轉變，藉以探索政治人物形象之形塑與呈現、選舉形塑形象與媒體建構形象之差距、政治人物扭轉媒體形象建構之訊息設計與表現、以及探索政治人物形象轉變之效果。 研究發現：政治人物搶佔媒體重要版面，純新聞形式為訊息傳達利基；政治人物選舉失利亦失去政治舞台，媒體曝光率隨之衰退；政治人物媒體形象不等於選票；連戰在政黨形象上失利；政策政見牛肉可為政治人物形象加分。 觀察政治人物形象轉變的歷程是有價值的，將有助於政治人物與民眾瞭解形象轉變在政治傳播活動中產生的影響力。本研究希望透過個案研究方式，瞭解研究對象在媒體上形象塑造與呈現，以及形象轉變相關問題，嘗試解析政治人物運用形象轉變的傳播效果，增進對於形象領域的理解，建立可供參考的方案。 / It shows from both the research of election or image, image creation can help political figures enter politics. Image is indeed an influential factor of voting behavior. The designers and constructors perceive time as equal and important elements. Therefore, the media (newspaper) has such a big influence on political figures in forming the image of public figures. This study examines the image change of Lien Chan during his campaign for presidency from 2000 to 2004 in China Times, United Daily News and The Liberty Times. In order to understand the construction and the presentation of political figures image, and the gap between construction of election image and media image, the press image change of political figures in message design construct and present changing political figures’ image as well. This research found that the political figures’ media image is a long-lasting process which will affect greatly how the voters perceive the candidates. During the period of elections, such a portrait no doubt will affect the voter’s final choice. To investigate the process of political figures’ image change can make figure change more understandable by both politicians and the public. Through this case study, we can understand some issues about image specifically in the field of image change for political figure thus giving some suggestions.

Heart disease is the major cause of death in the developed world. Due to its fast, portable, low-cost and harmless way of imaging the heart, echocardiography has become the most frequent tool for diagnosis of cardiac function in clinical routine. However, visual assessment of heart function from echocardiography is challenging, highly operatordependant and is subject to intra- and inter observer errors. Therefore, development of automated methods for echocardiography analysis is important towards accurate assessment of cardiac function. In this thesis we develop new ways to model echocardiography data using Bayesian machine learning methods and concern three problems: (i) wall motion analysis in 2D stress echocardiography, (ii) segmentation of the myocardium in 3D echocardiography, and (iii) standard views extraction from 3D echocardiography. Firstly, we propose and compare four discriminative methods for feature extraction and wall motion classification of 2D stress echocardiography (images of the heart taken at rest and after exercise or pharmalogical stress). The four methods are based on (i) Support Vector Machines, (ii) Relevance Vector Machines, (iii) Lasso algorithm and Regularised Least Squares, (iv) Elastic Net regularisation and Regularised Least Squares. Although all the methods are shown to have superior performance to the state-of-the-art, one conclusion is that good segmentation of the myocardium in echocardiography is key for accurate assessment of cardiac wall motion. We investigate the application of one of the most promising current machine learning techniques, called Decision Random Forests, to segment the myocardium from 3D echocardiograms. We demonstrate that more reliable and ultrasound specific descriptors are needed in order to achieve the best results. Specifically, we introduce two sets of new features to improve the segmentation results: (i) LoCo and GloCo features with a local and a global shape constraint on coupled endoand epicardial boundaries, and (ii) FA features, which use the Feature Asymmetry measure to highlight step-like edges in echocardiographic images. We also reinforce the traditional features such as Haar and Rectangular features by aligning 3D echocardiograms. For that we develop a new registration technique, which is based on aligning centre lines of the left ventricles. We show that with alignment performance is boosted by approximately 15%. Finally, a novel approach to detect planes in 3D images using regression voting is proposed. To the best of our knowledge we are the first to use a one-step regression approach for the task of plane detection in 3D images. We investigate the application to standard views extraction from 3D echocardiography to facilitate efficient clinical inspection of cardiac abnormalities and diseases. We further develop a new method, called the Class- Specific Regression Forest, where class label information is incorporating into the training phase to reinforce the learning from semantically relevant to the problem classes. During testing the votes from irrelevant classes are excluded from voting to maximise the confidence of output predictors. We demonstrate that the Class-Specific Regression Random Forest outperforms the classic Regression Random Forest and produces results comparable to the manual annotations.

The thesis "Representation of a healthy lifestyle and the ideal of beauty in the media: comparison of lifestyle magazines" deals with the representation and media image of a healthy lifestyle and the ideal of beauty in four Czech printed lifestyle magazines Muscle & Fitness, Dieta, Blesk zdraví and Nová Regena in period from May to October 2013. This thesis aims to analyze presented titles and find out how these magazines represent individual and different way of healthy lifestyle and the ideal of beauty. Under this objective, the content of the thesis is divided into a theoretical part, Czech media system, methodology part and analytical - empirical part. The theoretical part discusses the social and media construction of reality as an anchor basis, follows the theory of media representation, its components narratives and seriality and the theory of stereotyping. It is also analyzed the theoretical framework of lifestyle and the phenomena of contemporary society. The representation of a healthy lifestyle and the ideal of beauty was in examined magazines analyzed by a combination of quantitative and qualitative methods of content analysis, whereby the emphasis was on linking theory and research. Quantitative analysis served as a supporting factor primarily for detecting the basic frequency of...

The objective of this master thesis The image of television journalist in American television series is to unveil personality traits of main characters in five selected American series during five decades (from the beginning of the 1970s to present) by means of combination of interpretative reading and semiotic (visual) analysis, and by that interpret representation of journalists. Subsequently the typologies of journalistic characters by Brian McNair and Joe Saltzman are used to categorize 27 central figures to types or stereorypes. Majority of characters combined more different types but it could be stated that all images of journalists were positive - possibly due to bigger popularity among viewers. Simultaneously it is neccesary to point out that characters across analysed series classified to same categories are not fully identical - characters show enough resemblance for type identification but similarities are outweighed by differences.

This thesis titled The Media Images of Political Leaders - 2010 Elections focuses on descriptions and depictions of Czech political leaders, Vojtěch Filip, Jiří Paroubek, Petr Nečas, Radek John and Karel Schwarzenberg in printed press. The thesis contains an introduction of the leaders and the parties which they led during the 2010 parliamentary elections. The thesis shows the differing images of the leaders in various media. It contains a quantitative content analysis of MF Dnes, Lidové noviny, Hospodářské noviny, Právo and Blesk daily newspapers in the pre-election period between 1 April and 27 May 2010, examining the frequency of informing about the leaders, differences in their presentation and attention given to each of them. The content and tone of individual articles has been examined as well. The thesis also analyses the ratios between informing about the individual leaders and other topics in each newspaper. The theoretical concept of the thesis is media communication in relation to politics. Political communication is examined from the view of the theory of political parallelism and the influence of media on politics.