This diploma thesis deals with the reception of the newly established Czechoslovakia by the British press from 1918 to 1922. My task was to find out how often and in what context did Czechoslovakia appear in the press and what was the difference between the image of the republic in each newspaper. Secondarily, my task was to evaluate the success of the Czechoslovak propaganda in Britain. The thesis consists of two parts. The first part presents the context of the emergence of Czechoslovakia, Czechoslovak-British diplomacy aims and cultural propaganda in the given period. One chapter is dedicated to the history of the British press and includes profiles of the journals examined. The practical part incorporates both quantitative and qualitative analysis. Four broadsheets in total were analysed; The Times, The Manchester Guardian, The Daily Telegraph and a Sunday newspaper The Observer. Quantitative content analysis of The Times was used to determine the frequency, the length and the interest of the mentions of Czechoslovakia as well as the theme of the articles. Based on the quantitative analysis, sample time periods were selected for the qualitative section. The qualitative analysis further deepens the quantitative part and presents the explicit and implicit attributes that Czechoslovakia was...

This master's thesis concerns the construction and the life in the Ďáblice housing estate in Prague during the seventies and the eighties of the twentiethcentury and presents its reflection in contemporary Czechoslovakian media, namely in Rudé právo and Lidová demokracie dailies, Mladý svět magazine and relevant programs of Czechoslovakian Television. The Ďáblice housing estate was built between 1968 and 1983. To this day, it is considered to be unique for its urban composition in the Czechoslovakian context. The aim of the thesis was to present the media image of this housing estate in the normalization era between the Warsaw Pact invasion of Czechoslovakia in 1968 and the Velvet Revolution in 1989. First, the theoretical part of the thesis describes the historical context and significant political and social events and phenomena. It also brings characterization of the contemporary media landscape with more detailed description of the researched media sources. It also focuses on Czechoslovakianhousingpolicy after the Second WorldWar with greater emphasis onmassive panel housing development. Separate chapter introduces the Ďáblice housing estate itself. The practical part of the thesis describes the methodology including research questions. This part subsequently presents the analysis of the articles and...

In March 2019 the 5th direct presidential elections were held in Slovakia. In the first round there were 13 candidates running for the office. The winner after the second round held on March 30th was Zuzana Čaputová. With 58,4 percent of all valid votes she became the first female president of The Slovak republic on June 15. This thesis goes into the comparison of Zuzana Čaputová's media image since being elected on the most visited news web sites in The Czech republic and Slovakia. The goal of the thesis is to compare the quantity and content of information published in both countries and to track possible changes in the media narrative and what has caused them. Using the quantitative method of content analysis and qualitative method of frame analysis of relevant articles published on news websites Novinky.cz and Aktuality.sk I want to monitor the decline, stagnation or rise of media interest in the persona of Zuzana Čaputová in the selected time period. This will help to describe the media image of the president on the Czech and Slovak media scene. The source articles are attached to the thesis.

We live in a time that is fundamentally affected by the media. We consume media content every day, essentially every hour and every minute of our lives. The way in which media depicts certain social groups, nations and identities significantly affects our perception of them. It has been proven that the longer we are exposed to these distorted images, the more likely we are to trust them. This thesis thus focuses on the media image of Mexico in Czech Television broadcasting. In a qualitative and quantitative content analysis, we can see that most of the broadcasted messages are negative and often refer to migration, Donald Trump's policy or natural disasters. Furthermore, given that Mexico is geographically and culturally distant from the Czech environment, the only news that makes its way into broadcasting is usually highly negative or is dependent on another elite, such as the United States. When Czech viewers are exposed to said broadcasts on a regular basis, they may get the biased impression that Mexico is a dangerous, underdeveloped country. However, it is worth noting the extent of positive information which is oftentimes being excluded, resulting in the aforementioned distorted views and opinions being formed.

This diploma thesis Media image of collectivization in the Jihlava region from 1951 to 1959 examines the way how local "village newspapers" informed about the course of collectivization process in particular districts of the Jihlava region. Special attention is paid to the formation of agricultural cooperative farms and trials with so-called "village rich men". The theoretical part summarizes the key characteristics of collectivization in Czechoslovakia, also focuses on the specifics of the Jihlava region and is supplemented with memories of a contemporary witness. This part also outlines the form of Czechoslovak media landscape and the media functioning, including the key role of the press as a propaganda tool. Further, it deals with the formation of local village newspapers and their subsequent ten-year development. The purpose of the research part of the thesis is to determine how the newspapers informed about selected topics via quantitative and qualitative method. This combination of approaches allows not only to reveal representation of topics, their frequency and other quantitative indicators, but also provides a relatively detailed insight into the way how newspapers wrote about "village rich men" and the village socialization. The diploma thesis also includes photographs of that period...

The diploma thesis entitled "Media Image of Czech fine arts in Události v kultuře on ČT Art" covers the theme of Czech fine arts and its media image within the cultural and news program Události v kultuře on ČT Art. The aim of the work is to map the media image of Czech fine arts in such cultural-news program, which is produced on a daily basis by Czech public television. For such an analysis, the method of combined quantitative and qualitative content analysis is used, which examines individual reports from a given programme throughout the year 2019. The thesis wants to answer in what form, how and in what frequency was Czech fine arts represented in Události v kultuře in 2019. The aim is to answer which artists were represented in the programme the most, which institutions or topics had the greatest representation in the news program and what are the properties of a news topic to be able to get into the cultural-news program on national public television at all. The theoretical part of the thesis firstly outlines the theoretical framework of the topic, which is general description of a television as a medium and then, based on the literature, the concept of media image, the concept of public law and news and its values, are described. Subsequently, the background of the researched subject is...

The diploma thesis deals with the image of a social worker in the Czech media. More specifically, it deals with how social workers are described in the press, television and the radio. The work has two goals. The first goal searches for the widest possible image of a social worker in the media. The second goal seeks to study how social workers participate in the media image and how they think about the media in relation to their work. The work consists of a theoretical and a practical part which are connected. The theoretical part forms the main basis for the second, research part of the work. It begins by defining the media, their functions, types, effects. It also touches on public opinion and the term 'social reality' which is an important part of describing the media image and its understanding. A necessary chapter of the theoretical part is also a description of the media product in the application of content analysis. Finally, the social worker and his media skills are described. The practical part is accompanied by two research methods. With the help of content analysis, the work tried to find out the widest possible picture of social workers, which consists of the press, television and the radio. The survey was conducted using keywords in a media search engine and a total of 684 articles...

The diploma thesis presents a media image of one of the fastest growing sports in the world. Mixed Martial Arts, abbreviation MMA, has a history in the Czech Republic since the 1990s. The media portrayal of male and female Mixed Martial Arts represents one of the aspects that are not fully covered in the Czech Republic. With the help of qualitative and quantitative content analysis, articles from the four most read Czech printed periodicals are explored - Blesk, Mladá Fronta DNES, Právo and Sport and four Czech news websites - Blesk.cz, iDNES.cz, Sport.cz and iSport.cz. A total of 1331 articles are analyzed in the research. The main goal of the work was to map the media image of this sport and to point out possible differences in referring to female and male athletes. The results of the research showed that although the female MMA received significantly less media attention, there was no downplay on the abilities of the female athletes. The secondary goal of the work was to discover and analyze possible stereotypes that are associated with Mixed Martial Arts. Out of a total of 1331 articles, stereotypes were traced only in 34 cases. The analysis traced a stereotype associated with the characteristics and visage of female athletes and a stereotype called Bad Guys, which portrayed MMA as a brutal sport.

The subject of this diploma thesis is media image of the Czech first ladies in the period 1993-2020. The office of the first lady is not official in the Czech Republic, so each lady determines for herself what she will do during the term of office. Czech media monitor the activities of the first ladies and, on the basis of their activities, assign certain roles to them. According to this information, which is presented to the audience, the public forms an opinion about the wives of the presidents. The aim of this thesis is to describe a media image of all Czech first ladies in the years 1993-2020. To obtain their media images, articles from the daily newspapers, from Lidové noviny and Blesk were chosen. To achieve these results, a qualitative content analysis was chosen and complemented by a quantitative content analysis. Due to insufficient resources in the field of research of the first Czech ladies, foreign literature was used in the theoretical part. The final part of this thesis contains answers to research questions, a comparison of differences in coverage of the first ladies in two different types of media and the resulting media images of all Czech first ladies.

The diploma thesis Czech mass media and Security Information Service: media perspective of the annual report of BIS focuses on the image of the annual report published by the Security Information Service (often used acronym "BIS") in selected mass media: servers Parlamentni listy, Aktualne, and daily newspaper Lidove noviny. The author is looking to answer the research question Do Czech mass media present the annual report of the BIS differently? If yes, why? The author follows the hypothesis that Czech mass media contribute a different image of BIS. The reason for these contrasting opinions lies both in the internal and external factors, such as changes in ownership structures, other relationships with the BIS, or various attributes of readers. Firstly, the author describes existing literature, theory and its application, and methodology. Concerning media theory is explained and linked to the idea of social constructivism. At the example of selected foreign information services, the author highlights the Security Information Service and mass media relationship complexity. In the empirical part, the diploma thesis continues with applying quantitative content analysis in the selected time range of 1996-2019. The author explains the different media coverage, frequency of media communication, and various...