Syftet med denna studie var att undersöka hur socialt arbete med barnavård framställs i media och hur porträtteringen påverkar enskilda socialarbetare inom yrkesfältet. Studiens genomförande bestod av att sammanställa tillgänglig forskning inom området genom en litteraturstudie. Materialet bearbetades genom tematisk analys, och analyserades sedan utifrån Meads teori om jaget och maskerna samt Goffmans dramaturgiska perspektiv. Resultatet visade att media generellt sett tenderar att framhäva misslyckanden och osynliggöra positiva aspekter av det sociala arbetet med barn och unga. Vidare framkom att socialarbetare verksamma inom området upplevde att en alltjämt negativ och ensidig bild av professionen framhävs i media. Detta har lett till ett undvikande förhållningssätt gentemot media bland socialarbetare. Något förvånande visade resultatet att allmänhetens förtroende och uppfattning inte tycks påverkas av negativ porträttering av socialarbetare i lika hög utsträckning som den påverkar enskilda socialarbetare. En övergripande slutsats var att socialarbetares förhållningssätt till media påverkar den offentliga bilden av professionen. Implikationer för det sociala arbetet diskuterades. / The purpose of this study was to investigate how child welfare social work is portrayed in the media and how the portrayal affects individual social workers within the professional field. The implementation of the study consisted of compiling available research in the field through a literature study. The material was processed through thematic analysis, and then analyzed based on Mead's theory of the self and masks and Goffman's dramaturgical perspective. The results show that the general perception among social workers is that the media tends to highlight failures and shortcomings in social work. Furthermore, it appeared that child welfare social workers feel that a negative and one-sided image of the profession is still emphasized in the media. Consequently, this has led to an avoidant approach among social workers in relation to the media. A somewhat surprising finding was that the public's trust and perception does not seem to be affected by negative portrayals of social workers in the media to the same extent as it affects individual social workers. An overall conclusion was that social workers' approach to the media have contributed to the public image of the profession. Implications for social work was discussed.

This study is about how bodybuilders in the 1960s are produced in the Swedish media image. The purpose of the study is to clarify how the male, muscular, body and identity is portrayed in the media image. Through an analysis of how daily- and evening newspapers reported, negotiated and linguistically produced bodybuilding and its practitioners, I hope to access these representations which together can be considered to form a specific discourse about bodybuilding. The language used by journalists, columnists, muscle bodybuilding and other people represented in the material formed the analogies, dichotomies and symbols that shape bodybuilding's identity in the 1960s. I have tried to show how the creation of meaning about bodybuilding and its practitioners construct the bodybuilder’s identity during the period in question as well as what the bodybuilder represented and what value the practitioner and his activities were attributed by and also how the gender norms can be distinguished from the actual material. I have chosen to call this period the legitimation phase of bodybuilding and by this I do not mean whether bodybuilders become an authorized representative of a masculine ideal, but rather the fact that through the media image of meaning negotiation he receives specific characteristics and cultural connotations that are maintained and renegotiated through language. Through the 1960s media image the bodybuilder is neither intelligent, beautiful and he has no soul, he also has feminine attributes and a passive muscularity. On the other hand, because of the positive qualities emphasized in his defense he is also handsome, intelligent, he has a soul and he has an active male body. This is also a part of his identity.

The subject of the thesis is the problem of portrayal of the elderly in Vecernicek animated cartoons for children. Content analysis is conducted on twenty-two selected animated Vecernicek stories that portrayed older characters (371 cartoons for a total of 2974 minutes). The objective of this paper is to examine the depiction of the elderly in Vecernicek cartoons and to point out age stereotypes. The first part of the paper consists of a theoretical framework necessary for the subsequent analysis, particularly media depiction, media representation, construction of reality, the relationship between media depiction, reality and stereotyping, which are then accompanied by characterization of the stories, their meaning and also by definition of old age. Next, all twenty-two analyzed cartoons are briefly introduced. Quantitative content analysis is conducted to examine the frequency and context of depiction of male and female elderly characters, and the overall message. Using qualitative content analysis, six coherent groups of media depiction of the elderly are created, then using semiotic analysis, six specific examples of age portrayal in Vecernicek cartoons are introduced.

The diploma thesis "Media Image of Lobbying" focuses on the issue of the media image of lobbying and lobbyists in the newspapers Mladá fronta Dnes and Právo in the year 2008. Lobbying is an activity which the majority of population experiences through the media only. The media may thus greatly influence the way the public perceives and evaluates lobbying. In the first part of the diploma thesis the question of the media presentation of reality are introduced and the factors which influence the form of the media content are outlined. The paper further deals briefly with the effect the media have on the population and with the agenda-setting concept. Then the definition of lobbying is given, as well as the reasons and conditions for its positive and negative reputation. Positive and negative functions of lobbying are pointed out and various types and forms of lobbying are presented including indirect lobbying, which is associated with PR activities. In the research part of the paper the results of the quantitative research are presented. The aim of this research was to discover the most frequent types of lobbying and lobbyists in the newspapers studied. The qualitative frame analysis then shows the ways in which lobbying and lobbyists are presented in the media. The appendix to the paper contains a codebook...

The thesis introduces the media image of Africa in the public of broadcasting Czech Television from 2009 to 2013. Africa is the continent with huge potential but in the minds of people it is connected with coup d'etat, wars, poverty and famine. Czech Television is the public media which should offer viewers the most balanced broadcasting due to its position in the media market. The theoretical part of this thesis presents the theory of media construction of reality, the principle of agenda-setting and news values and some of these the analytical part has confirmed. The thesis also approches to the African continent from political-economic and geographical perspectives. The analytical part of this thesis was based on quantitative and qualitative content analysis. The thesis researches the news, opinion journalism and documentary with notion of Africa, also focuses on differences between the media image of each geographical area of Africa and distinguishes between Czech and foreign production.

This thesis follows the process of transformation of children's idols of film and music industry into adult artists and sex-symbols of contemporary popular culture. It especially focuses on the transformation of child character in adult representatives of pop-culture industry: development, change and building an image of an adult performer in terms of the sociology of childhood and adulthood career shift (change in the nature of work and roles, any rise or decline). The aim of this work is to find any trends in transition from children's heroes / heroines adults representative of contemporary popular culture. The premise is that children's personalities of the entertainment industry are used in the process of growing element of sexuality to reforging the stigma of "child stars". In addition to the sexual themes and monitors the aspect of gender roles and stereotypes depending on the developmental stage.

The diploma thesis "The Picture of Brazil in Czech Media" focuses on finding out and defining of how the Czech media reprezented by four national dailies Hospodářské noviny, Lidové noviny, Mladá fronta DNES and Právo inform about Brazil. The researched sample are texts about Brazil that the four dailies have published during the year 2011. All 1635 texts that were published in this year were subjected to content analysis. By using quantitative content analysis, this thesis identifies the frequency of the publishing of texts about Brazil, their topical focus, lenght or placement within the newspaper. Other researched phenomena are sources, division according to genre, news and commentary or hard news and soft news. The character and number of texts focusing on both countries testifies to the possible closeness of Brazil and the Czech Republic. The thesis places special focus on the evaluation of Brazil in individual texts. The qualitative analysis mainly researches the possible elements of stereotyping in the language of Czech media. The results of these analyses are ilustrated further by the results of a questionnaire research. Comparison of the answers of respondents in the questionnaire and the results of the analyses testifies to whether the way the public perceives Brazil is the same or...

Thesis Media Image of the Government in 2012 is studying how media informed about the political issues within the researched period. Quantitative content analysis through daily newspapers Právo and Lidové noviny in 2012 was used. Theoretical part of the study is focused on the role of media in news reporting, news creation and influences that goes from media organizations and journalist's job. Corresponding theoretical concepts such as news values, accessibility of media, political communication, framing, agenda setting and journalist routines are mentioned. Practical part takes from various foreign research papers that deal with the similar topic. The goal of quantitative content analysis is to gain information on how media portrayed the government in 2012. It also looks at which sources were used and what topics were discussed.

The thesis deals with the analysis of two years, namely 1991 and 2010, of the magazine Vlasta made with the gender optics. The aim is to compare thematic structure of the magazine in 1991 and 2010 from gender perspective and identify the central issues which are presented to women. The study is divided into three main sections: theoretical, methodological and analytical. The theoretical part describes the current scientific discourse, including terminological definition of basic concepts. The methodology part describes the research methods used and the analytical section presents the research outputs obtained through open and axial coding, which were used in analysis of the media content. Significant editorial issues, which are associated women in a magazine Vlasta with, have been identified and described.

The diploma thesis aims to describe and reconstruct the media image of the Six-Day War based on the analysis of selected articles from official contemporary Polish and Czechoslovak daily newspapers, which were being published during the event, from 5 to 10 June 1967 until the War of Attrition. An emphasis is placed on the portrayal of the Six-Day War and the comparison of media images of the conflict in Czechoslovak and Polish daily newspapers. The thesis also attempts to show the impact of a different domestic policy situation and historical factors on shaping media discourse in Czechoslovakia and Poland. The thesis is divided into two parts - theoretical and practical. The theoretical part presents the historical context of the event in relation to Czechoslovakia and Poland, the development of the media and selected daily newspapers. The theoretical part is also dedicated to the principles of propaganda, newspeak and critical discourse analysis. This method is used to analyse texts from the Czechoslovak and Polish daily newspapers - Rudé právo, Svobodné slovo, Mladá fronta, Lidová demokracie, Zemědělské noviny, Pravda, Trybuna Ludu, Żołnierz Wolności, Głos Robotniczy, Słowo Polskie, Życie Warszawy, Express Wieczorny. The results of the analysis are presented in the final chapter. Key words...