The diploma thesis deals with the communication strategy of Knižní klub publisher since its establishment till the end of the year 2013. Knižní klub belongs to publishers that mostly in 90s' formed Czech literary culture by its business model. Until recently it was a part of the world media group Bertelsmann, which has operated literary clubs all over the world since 50s' of the 20th century. It entered the Czech Republic shortly after the revolution and brought many forbidden titles. The policy of edition represented the mix of the quality world literature and also the whole range of saleable books which copied actual readers' trends. On this basis, I focus on historical background and its influence of the policy of edition. Then I deal with the development of the literary club after the year 1989. With The Knižní klub publisher, which has gone through several changes from distribution company to appropriate publisher, I try to target the communicational activities in socio-cultural context. Communication strategy was observed through club catalogues and media. Media image in social-cultural supplements Víkend Mladé fronty Dnes, Salon Práva and critical monthly journal Literární noviny is also part of the text and helps to understand the strategy of the publisher.

The submitted thesis focuses on describing the media image of the abduction of two Czech women in Pakistan, which occurred in March 2013. It aims to analyze the manner in which the selected Czech media informed about the incident. This thesis consists of three parts: theoretical part, methodological part and analytical part. Theoretical part introduces relevant theoretical concepts and frameworks relevant to the actual analysis, methodological part explains the essentials and methods of research, defines the research sample and the reference period. The final analytical part presents the results of the actual research as well as answers the research questions and hypotheses. In order to increase clarity, the results are shown in graphs and tables. The core of the theses is a qualitative and quantitative analysis of the contents of four Czech news servers for the period from March 2013 to mid-April 2015. The selected media are Blesk.cz, iDnes.cz, Novinky.cz and Reflex.cz, which represent one of the most popular and read news sites in the Czech Republic. The quantitative part focuses on the frequency with which the monitored media informed about the abduction Czech tourists, the information sources that were used, the importance of the topic within the particular articles and other aspects....

This diploma thesis is about the media representation of Ivan Martin Jirous - a famous poet, essayist, art critic and the theorist of the czech underground. Ivan Martin Jirous, nicknamed Magor, is especially famous for the fact that he closely worked with the rock band The Plastic People of the Universe, which was at the time of normalization in opposition to communist political party, and therefore its members were persecuted and imprisoned. On the other hand after the year 1989 he became important dissident and the poet. His life changes affect into his media image, which is the subject of this diploma thesis. The main aim of this thesis is to point the life of Ivan Martin Jirous on a personal, journalistic and artistic level based on the study the professional sources and literature. But also obtain a comprehensive historical and media analysis of media texts about Ivan Martin Jirous. The thesis is divided into four main chapters. The first chapter, which follows after the introduction, has descriptive character, and focuses on the person of Ivan Martin Jirous. It offers a brief overview of his life, his family, studies and jobs. The second one describes his publications and his other cultural activities. The third chapter includes a chronological list of media texts about Ivan Martin Jirous...

The title of the presented thesis is The Media Image of the Czech Republic in the English-speaking World. The media image of the Czech Republic is analyzed in three different English-written newspapers. The chosen newspapers are USA Today, The Daily Mail and The Australian. The overall goal of the thesis is to compare media images which are constructed by defined periodicals and it is reached by checking of the hypotheses which are defined in the introduction and thanks to the comparison of data gathered during the research. The theoretical part of the thesis anchors the work itself within contemporary theories and academic approaches. The news production with international news flows included are described in the theoretical chapter along with stereotypes and their relation to media images. The whole chapter is ended by subchapter about hard and soft news and subchapter about evaluation in media. The analytical part of the thesis begins with a description of a used research method and a definition of used data. Subsequently, there is a detailed description of used variables. The very last part of the whole paper presents complex results of the research, the hypotheses are proved or falsified and the differences among the media image of the analyzed newspapers are described.

This thesis deals with the medialization of public health-threatening events associated with the methanol affair, which appeared in Czech republic in September 2012. The thesis examines the ways in which selected four national newspapers informed the public about that case. The theoretical part presents concepts through which it is possible to look at the functioning of the media - their role in society, patterns and routine ways of media production, their role in case of emergencies and crises. Analytical part first outlines the methodological basis and consequently represents the outputs of quantitative and qualitative research. The quantitative part mainly describes how much space was in the examined newspapers provided with the affair, what kind of sub-themes were most accented, how much importance was over time attributed to the affair, what the motives were displayed in the published photographs, to what extent was preserved news neutrality of published headlines. The qualitative part of the research focuses on the linguistic tools used in articles in term of neutrality, on non-verbal expression tools and in detail illustrates how the examined newspapers reported about specific events associated with the methanol affair.

This thesis deals with analysis of the media image of five Czech hockey players Patrik Elias, Martin Havlat, Milan Hejduk, Jiri Hudler and Tomas Kaberle during their active career (1996 - 2017) in National Hockey League (NHL). The qualitative method analyzes texts from six Czech newspapers (Blesk, Hospodarske noviny, Lidove noviny, Mlada fronta DNES, Pravo and Sport). Thesis analyzes every twentieth article about Patrik Elias whose headline contained his surname. For the remaining hockey players the thesis analyzes every tenth article due to fewer texts. The thesis use for analysis the theory of news values, specifically the categorization of Alastair Hetherington and works with concepts of heroism, fallen heroes and celebritization. The results of the analysis describe the development of the media image of Czech hockey players, how the Czech dailies worked with events that contained given news values, how and what media image they formed. It also compares individual media images and the approach of the newspapers themselves. In conclusion, it also offers a new categorization of news values solely for the sport media area.

The thesis deals with the image of gamers in Czech media, specifically in the most read daily newspapers. Videogames are still a rather marginal topic within the Czech society, gamers are perceived as weird and socially isolated individuals, and in the worst case they are described as addicted and aggressive. Predictions for the future say that digital games will become a regular part of our lives, but before this happens, I set myself the goal to find out how contemporary Czech media depict people who like to play videogames. This task is important because, whether we want it or not, media represents a reflection of our society and it is also an element that can influence public opinion to some extent. However, if there is a goal to educate public sphere or change the perception of the gaming community, it is necessary to find out what is the current situation among the Czech society. In the theoretical part I deal with the environment in which the media texts are created and their impact on the recipients of the given content. At the same time, I also explain to the reader how gamers really look like. The practical part examines the seven most widely read Czech newspapers Aha!, Blesk, E15, Hospodářské noviny, Lidové noviny, Mladá fronta DNES and Právo. These are the best newspapers when it comes...

The following thesis deals with the question of ideological conflict between the Eastern Bloc and the Chilean military junta. The author of the thesis investigates the media portrayal of Czechoslovakia in Chile and analyses the Czechoslovak media propaganda against the Chilean military government. The qualitative analysis is accompanied by the memories of four Czechs who lived in Chile during the period. The main focus is on the years 1973, 1988 and 1989. The first year marks the beginning of the military dictatorship, the year of the biggest shock. The years 1988 and 1989 mark the end of the nondemocratic governments in both countries, Chile and Czechoslovakia. The daily journals chosen for the analysis were the most important newspapers in the countries of interest. These were El Mercurio and La Segunda in Chile, and Rudé právo and Mladá fronta in Czechoslovakia. The media analysis is accompanied by interviews with Milan Syruček, the foreign editor at Mladá fronta (1973), and Bohuslav Borovička, a Rudé právo reporter in Havana who travelled to Chile in 1988. The thesis offers a theoretical part with a summary of modern Chilean history and the question of ideologies in the Latin American state. There was conservative anticommunism with roots already at the beginning of the 20th century. On the...

Nitra, Vojtěch. Obraz médií v britské televizní politické fikci. Praha, 2017. 57 s. Diplomová práce (Mgr.) Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce PhDr. Radim Hladík, PhD. Abstract This diploma thesis deals with the image of media in selected works of popular culture. Specifically, in the television production, where politicians play the central role or those series which take place in the political sphere and in the state bureaucracy. Another condition is that the stories are fictitious and originally produced in the United Kingdom of Great Britain and Northern Ireland. The researcher choosed those TV series for his research: Yes, Minister; Yes, Prime Minister; The New Statesman, the trilogy of House of Cards, To Play The King, and The Final Cut; and The Thick of It. The research tracks individual series with the focus on the theme of the research. After introducing the reviewed material, it focuses on individual characters and their relationship to the media or whether they are directly representatives of the media professions. In the end of the thesis the research searches for the examples of model depictions of journalists in popular culture and summarizes the role of journalism in the events of the...

The purpose of this essay is to analyze the EU discourse in the Swedish media. The questions that the analysis seeks to answer are; what image of EU is portrayed in the Swedish media? To which degree does the EU discourse fulfill media’s “news values”? And what are the potential effects of the discourse on EU’s reputation? After several demarcations, I chose 8 articles form Sweden’s four largest newspapers to base the analysis on.     The theoretical and methodical structure behind this analysis is the theories and practices of Fairclough’s critical discourse analysis. Added to the theoretical structure are also theories about reputation and theories about news values. The method used in the analysis is a modified version of Fairclough’s three-dimensional model of critical discourse analysis. The modifications are modified to suit the questions at issues, at the text dimension of Fairclough’s model the modification are inspired by Fowler’s critical linguistics. The results from the analysis shows EU is portrayed in several ways, partly as “bully” using per-pressure to get its way and partly as a hero that comes and cleans up the European financial mess. In many of the articles EU only plays a supporting role, and rather then being portrayed as part of our political system EU is portrayed as a guiding norm that we should measure up to.   The conclusion is that there is a lack of interest for EU in the Swedish media. News about EU struggle to fulfill two important new values; simplification and human interest. EU is a complex faceless bureaucratic institution with a lack of transparency. Also because of its complex nature it’s very difficult to understand the ongoing work inside EU. The potential effects to EU´s reputation due to medias lack of interest, is that EU becomes vague and unclear. The Swedish media legitimizes the Swedish peoples lack of interest in EU and that leads to a continuing lack of knowledge.