Popular video games often provide people with the option to play characters that are good or evil in nature, and yet, little is known about how individual differences in personality relate to the moral and ethical alignments people chose in their digital representations. We examined whether participants' pre-existing levels of moral disengagement and Big 5 scores predicted the alignments they selected for their avatar in video game play. Results revealed that men, relative to women, were more likely to play "bad guys" and that moral disengagement predicted this finding. Agreeableness and conscientiousness mediated the relationship between moral disengagement and alignment such that those higher in these two traits were more likely to play good characters.

Modern identity has been shaped by technology, which has in turn shaped theories in understanding identity. How one communicates who they are to others is given limitless possibilities by the advent of the Internet and computer-mediated environments. Thus, identity theory today must take into account computer-mediated communication theory and research. Such research indicates four ways in which identity is affected by technology. First, researchers have discussed the differences between an individual's true identity and the virtual identity he or she presents, via self-selected text and images, to an online world. Second, researchers have discussed how the Internet can provide both protective anonymity for those who seek it and cathartic disclosure for those who need it. Third, researchers have discussed ways in which users pursue both reflective virtual lives online and role-play with identities, often multiple identities. Fourth, researchers have conducted experiments that reflect the impact that virtual identity has on the practice of communication and the impact communication has on the presentation of the self.

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