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In this reflexive report I detail my process for creating effective documentation for computer game design. I begin by explaining the background of my work, the goals and limitations I had during this thesis, my goal being to find good practices about writing effective design documents. One chapter is dedicated to the methods I used while writing both the documentation, as found in appendix A, and this report. I then document and discuss my work process and the choices I made as well as the basis of those choices, I also reflect on the effects of my changes. My analysis is based on my iterative work, external sources and private experiences. Based on my work I conclude that creating documents that are easily searched and that only document the information crucial for implementation leads to effective abstract design documents.

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Communication can be heard in many different ways and it is important for all businesses, especially in B2B. The construction and maintenance of a brand plays just like the communication a very important part. These parts also have a lot to common and affect each other in a large extent. One problem that may occur in many companies is the failure to grow and gain a larger share of the market even if they in various ways are trying. Expander is one of those companies and in this research report we studied communication and brand building, focusing on brand management, relationships and integrated marketing.  Here we drew the conclusion that all these areas are important for a company, especially in the Business-to-Business marketing in different ways. Many of the parts in these areas affects and is affected by each other and that is also why you need to understand and work with these parts. The research report was to be viewed as a baseline study in understanding the issues regarding the importance of communication for a company. It was not directly intended to give concrete answers or solutions to the problem.

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Under ett politiskt val ökar det politiska intresset bland medborgarna. Därmed ökar också intresset för att ta del av journalistik som handlar om politik och politiker. Vid valet 2006 bestämde sig en tredjedel av väljarna för vilket parti de skulle rösta på under den sista veckan före valet. Därmed blir journalistiken i valrörelsens slutskede ett viktigt element till hur medborgare ser på politik och politiker. Politisk nyhetsjournalistik har en tendens att gestalta politik som sport och spel i stället för som sakfrågor. Detta fenomen är något som det har forskats om en hel del tidigare, men forskningen har främst inriktats på landets största tidningar. Hur det ser ut i lokala tidningar vet forskningen inte lika mycket om. Framförallt har det aldrig tidigare genomförts en samlad undersökning som jämför gestaltningen av politiken i svenska kvällstidningar, rikstäckande morgontidningar och landsortstidningar under ett val. Syftet med studien var att ta reda på hur politiken i samband med valet 2010 gestaltades i de två största svenska landsortstidningarna, de två största rikstäckande morgontidningarna och de två största kvällstidningarna. I studien undersöktes i vilken utsträckning politiken gestaltades som sak och spel i de olika tidningstyperna. Dessutom ville vi också kunna säga något om medielogikens genomslag i de olika tidningstyperna i samband med valet. Undersökningen har genomförts med en kvantitativ innehållsanalys med deskriptiv ansats. De tidningar som studerats är Helsingborgs Dagblad, Falu Kuriren, Dagens Nyheter, Svenska Dagbladet, Aftonbladet och Expressen. Tidsperioden studien fokuserat på är de två sista veckorna före valet, det vill säga från den 6 september 2010 till den 19 september 2010. Resultatet visade att spelgestaltningen förekom i mycket högre grad i kvällstidningarna än i morgontidningarna och landsortstidningarna. Landsortstidningarna visade sig gestalta politiken som sak i flest andel artiklar, följt av morgontidningarna. Minst andel sakgestaltade artiklar fanns i kvällstidningarna, som också hade en tendens att använda sig mer av skandalgestaltning och triviagestaltning än vad landsortstidningarna och morgontidningarna gjorde. Detta skulle kunna peka på att de mest kommersialiserade tidningarna präglas mest av medielogiken vad gäller gestaltandet av politik i samband med val. / During a political election the public’s interest in politics and political journalism increases significantly. In the Swedish election of 2006 a full third of voters decided which party they would vote for in the last week of campaigning. Therefore journalism during the final stages of an election campaign is an important element of how citizens view politics and politicians. Political journalism tends to frame politics as sports and game rather than focusing on political issues. This phenomenon has been researched before but has mainly focused on major national newspapers. But how the framing appears in local newspapers is something that existing research has largely overlooked. A wider study that compares the framing of politics in Swedish tabloids, national daily newspapers and local newspapers during an election has never been accomplished in Sweden before. The purpose of this study was to find out how the politics of the election in 2010 was framed in the two biggest local newspapers, the two biggest national daily newspapers and the two biggest tabloids in Sweden. We wanted to see the extent to which the politics was framed as a political game and as a political issue in the different types of newspapers. Further, we also wanted to say something about how the newspapers were tinged by the media logic. The study has used a quantitative content analysis with a descriptive approach. The newspapers included in the study were Helsingborgs Dagblad, Falu Kuriren, Dagens Nyheter, Svenska Dagbladet, Aftonbladet and Expressen, the last two weeks before the election, that is, September 6, 2010 to September 19, 2010. The results showed that the framing of politics as a game was much more common in the tabloids than in the national daily newspapers and the local newspapers. The local newspapers were more likely, followed by the daily newspapers, to use issue framing. A minimum number of issue framing were found in the tabloids, who also had a tendency to use more of the sensationalism frame and politicians as individuals frame than the local newspapers and the daily newspapers did. This could indicate that the most commercialized newspapers are those who are most tinged by the media logic, in terms of the framing of the politics in context of elections.

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In the past two decades, globalization has become a popular term to explain the spirit of our time, society and future. Therefore many studies about globalization in different areas have been developed, as in economy, politics and culture. However some relevant agents and aspects of this transformation process have been somewhat overlooked by academia. Thus is important to note that media both plays an essential role in acculturation processes and has singular effects in distinct societies. Moreover inegalitarian and rather culturally closed societies, as the Brazilian one, may see developed nations’ cultural goods and values, transmitted by foreign media production, as sign of high status. Thus, when the elite have the means to get in touch and absorb western signs prior to the masses – among other ways, through paid media-, what we may have is a scenario where western music, movies, TV series, cultural values, language, subcultures, etc., become fashionable products, as status raising tools in class conflicting societies.