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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Retrovisor.pe: La construcción de credibilidad a través del diseño gráfico

Garcia Vergara, Gabriela, Merino Serpa, Paula, Lindley Navascues, Jessica 14 October 2021 (has links)
Este trabajo explora la importancia del diseño gráfico en la construcción de credibilidad del medio nativo digital Retrovisor.pe. Este medio tiene como público objetivo a los Millenials y Centennials. Explora, en la teoría, los factores que hacen al diseño gráfico un elemento fundamental para solidificar la credibilidad de un medio, específicamente un medio nativo digital. En la práctica, expone el caso de estudio de Retrovisor, medio digital que ha utilizado el diseño gráfico no solo como aliado al ganarse la confianza de su público objetivo, sino también como herramienta para incrementar la interacción en redes sociales y navegar este competitivo ciber universo. / This paper will explore the importance of graphic design as a tool to construct digital media’s credibility. For this paper’s purpose we will focus on Millennials and Centennials as a target audience. The purpose of this text is to explore the theory surrounding the topic of graphic design and why it is important, and also to analyze Retrovisor.pe as a case study. The paper will cover the way in which graphic design was used in this particular media and the effect it had on the media’s credibility and interaction with its target audience.

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