Diss.--Hamburg. / Lebenslauf. "Literatur": p. 157-160.

The thesis focuses on the developement and role of Czechoslovak advertising and promotional agency Merkur, which was the main organization for the management of the commercial and promotional activities of socialist Czechoslovakia. The aim of thesis is description of its origins, development as well as the concrete advertising campaigns to give a comprehensive picture of its existence and production. The work is divided into four main chapters. The first chapter is focused on the political and historical background of the agency's establishment. It brings important milestones in the media development and the overall social-political climate in the socialist promotion area not only during the establishment period but also throughout her existence. The second chapter is devoted to the position and characteristic of advertising in the Czechoslovak period. It describes the origin of television and radio advertising as well as the advertising agencies in Czechoslovakia, with an emphasis on foreign trade agency Rapid, which played an important role in Merkur's work. The penultimate part of the thesis deals with the origins and development of Merkur itself, the subject of its activity, its employment base and its structure. The final chapter describes the promotional tools used by the company and analyzes...

The goals of this diploma thesis were to get acquainted with the model of the robotic arm Beta 6 from Merkur Company. Next design connections between control board and PLC from Rockwell Automation. Then design and realize Add-On instruction for movement in 3D space with appropriate visualization.

This thesis analyses processes of discursive European identity formation in three cultural journals: Esprit, from France, the British New Left Review and the German Merkur during the time periods 1989-92, and, a decade later, during 2003-06. The theoretical framework which the thesis brings to bear on this analysis is that of the European Public Sphere. This model builds on Jürgen Habermas’s original model of a “public sphere”, and alleges that a sphere of common debate about issues of European concern can lead to a more defined and integrated sense of a European identity which is widely perceived as vague and inchoate. The relevancy of the public sphere model and its connection to the larger debate about European identity, especially since 1989, are discussed in the first part of the thesis. The second part provides a comparative analysis of the main European debates in the journals during the respective time periods. It outlines the mechanisms by which identity is expressed and assesses when, and to what extent, shared notions of European identity emerge. The analysis finds that identity formation does not occur through a developmental, gradual convergence of views as the European public sphere model envisages. Rather, it is brought about in much more haphazard back-and-forth movements. Moreover, shared notions of European identity between all the journals only arise in moments of perceived crises. Such crises are identified as the most salient factor which galvanizes expressions of a common, shared sense of European identity across national boundaries and ideological cleavages. The thesis concludes that the model of the EPS is too dependent on a partial view of how identity formation occurs and should thus adopt a more nuanced understanding about the complex factors that are at play in these processes. For the principled attempt to circumscribe identity formation as the outcome of communicative processes alone is likely to be thwarted by external events.

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