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Constru??o de sentidos em letras de can??o de Roberto e Erasmo Carlos da d?cada de 1980: uma an?lise do framingMedeiros, Ilana Souto de 08 December 2017 (has links)
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Previous issue date: 2017-12-08 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES) / Esta pesquisa busca investigar o modo pelo qual os sentidos s?o cognitivamente constru?dos em letras de can??o de Roberto e Erasmo Carlos da d?cada de 1980 que abordam, especificamente, os conceitos NATUREZA e SEXO. Para tanto, adota o modelo de an?lise de frames aplicado ao discurso (DUQUE, 2015), que possibilita verificar o acionamento desses mecanismos cognitivos a partir de dimens?es variadas e, com isso, identificar a estrutura reticulada de sentidos que ? tecida em torno do discurso. Para lan?ar luz aos nossos objetivos, busca suporte te?rico na Lingu?stica Cognitiva de base Corporificada, mais precisamente em alguns de seus princ?pios fundantes, como as no??es de categoriza??o (WITTGENSTEIN, 1953; ROSCH et al., 1976; LAKOFF, 1987) e corporalidade (MERLEAU-PONTY, 1945, 1964; LAKOFF, JOHNSON, 1999; EVANS, GREEN, 2006), bem como em duas de suas categorias anal?ticas: frames (FILLMORE, 1976; GALLESE, LAKOFF, 2005; FELDMAN, 2006; LAKOFF, 2009; LAKOFF, WEHLING, 2012; DUQUE, 2015) e met?foras (LAKOFF, JOHNSON, 1980 [2002]; LAKOFF, 2008). Esta pesquisa ? de natureza qualitativa, visto que a an?lise recai sobre a totalidade de um determinado fen?meno, a constru??o de sentidos, e, para isso, n?o recorre a representatividades num?ricas ou ? quantifica??o de valores (GERHARDT; SILVEIRA, 2009). As informa??es obtidas na an?lise apresentam ind?cios que parecem sugerir a exist?ncia de um padr?o no tocante ao modo pelo qual as tem?ticas analisadas s?o cognitivamente constru?das nas letras de can??o compostas por Roberto e Erasmo Carlos da d?cada de 1980, como a perspectiva moral conservadora utilizada para abordar os conceitos NATUREZA e SEXO. / This research aims to investigate the way senses cognitively understood in Roberto and Erasmo Carlos lyrics from 80?s related to, specifically, NATURE and SEX concepts. To this, it adopts frames model applied to discuss analyzes (DUQUE, 2015), with this, it is possible to verify cognitive mechanisms activation based on various dimensions, and to identify a sense reticulated structure around discuss. To reach out objectives, it takes support in the Cognitive Linguistic of an embodied base, particularly some principles as categorizations notions (WITTGENSTEIN, 1953; ROSCH et al., 1976; LAKOFF, 1987) and embodiment (MERLEAU-PONTY, 1945, 1964; LAKOFF, JOHNSON, 1999; EVANS, GREEN, 2006), as well as two analytical categories: frames (FILLMORE, 1976; GALLESE, LAKOFF, 2005; FELDMAN, 2006; LAKOFF, 2009; LAKOFF, WEHLING, 2012; DUQUE, 2015) and metaphors (LAKOFF, JOHNSON, 1980 [2002]; LAKOFF, 2008). This research has a qualitative nature, since analyze is related to a totality of a specific phenomenon, sense construction, to this, it does not use numerical representatives or values quantification (GERHARDT; SILVEIRA, 2009). Information from analyzes suggest a pattern about the way this thematic is cognitively built in the lyrics written by Roberto and Erasmo Carlos in 80?s, with a moral conservatism perspective used to treat NATURE and SEX subjects.
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Para a implanta??o da meritocracia na gest?o de carreira: implica??es dos contextos cultural, gerencial e pol?tico de uma empresa estatal federal brasileira / Toward the introduction of meritocracy in career management: the implications of the cultural, managerial and political contexts in a Brazilian federal state-owned companyPESTANA, Rayner Carvalho 03 July 2015 (has links)
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Previous issue date: 2015-07-03 / The transformation of the Brazilian Public Management, specifically about the adoption of modern tools for human resources, has been happening since the last century and the concern about the introduction of meritocracy in career management is still considered a recurring theme. An evidence of that is the guidance from management and control department of federal state-owned companies to adopt meritocracy in their career management systems. The organization studied here, although already have passed thirteen years of validity of its current jobs and salaries plan, seems not yet to have been able to establish career management policies based on meritocracy. Due to the problem presented, the main objective of this research focused on raising the implications of the organizational context of a Brazilian federal state-owned company, dependent on the Treasury, for the introduction of meritocracy in career management. An applied qualitative research was carried out, configured in the form of a single case study to map the features of the current cultural, managerial and political contexts and to interpret their implications in the adoption of meritocracy as an organizational value. The research subjects were purposefully selected, among managers and career employees, and interviewed based on a script and from a photograph (photo elicitation) to reveal the current context. The field data were subjected to an inductive hermeneutic analysis. Based on these results, it can be inferred that meritocracy in career management, understood as ?a set of criteria, adopted by an organization that has on individual performance, effort and results, the fundamental pillars for granting promotions and progressions to its employees in their own careers?, is not yet explicitly manifested in the studied company. It was perceived that the company is set as a political arena type and that the current alternative process of granting promotions and progressions has been working as a fundamental mechanism for the on going internal power dynamics. On the context found, some manager actions were proposed to contribute to the implementation of meritocracy in career management. It can be considered, as a contribution to the field, the opportunity for reflecting on the negative implications of the penetration of management values in human resources, regarding: uncritical transfer of tools from the private sector to the public one; defense of entrepreneurship discourse that considers the career management as sole responsibility of the professional; only financial and quantitative focus on performance evaluations; and probability of management tools not resulting in professional development but only in the control and exploitation of the individual. For future research it is suggested i.e.: to investigate what commitment means to the organizational members in order to connect it to the company's concepts raised in the study; to analyze meritocracy from the psychological contract breach viewpoint; and to expand this study to other public organizations dependent or not on the Treasury, to ascertain the implications of cultural and managerial traits and the power dynamics for the adoption of meritocracy in career management. / A transforma??o da Administra??o P?blica Brasileira, no que tange ? ado??o de ferramentas modernas de gest?o de pessoas, vem ocorrendo desde o s?culo passado e a preocupa??o com a meritocracia na gest?o de carreira se configura como um assunto ainda recorrente. Como prova disso, destacam-se as orienta??es do ?rg?o de gest?o e controle das empresas estatais federais para que elas adotem a meritocracia nos seus sistemas de gest?o de carreira. A organiza??o aqui estudada, embora passados treze anos de vig?ncia do atual plano de cargos e sal?rios, parece ainda n?o ter conseguido instituir pol?ticas de gest?o de carreira calcadas na meritocracia. Diante do problema apresentado, o objetivo principal desta pesquisa se concentrou em levantar as implica??es dos tra?os provenientes do contexto organizacional de uma estatal federal brasileira, dependente do Tesouro Nacional, para a implanta??o da meritocracia na gest?o de carreira. Realizou-se pesquisa aplicada de natureza qualitativa, configurada em forma de estudo de caso ?nico para mapear os tra?os do contexto cultural, gerencial e pol?tico vigentes e interpretar suas implica??es na ado??o da meritocracia como um valor organizacional. Os sujeitos da pesquisa foram selecionados pelo m?todo proposital, entre gerentes e empregados de carreira, e entrevistados mediante roteiro e a partir de uma fotografia (elicita??o fotogr?fica) que revelasse o contexto vigente na ?tica dos mesmos. Os dados de campo foram qualitativamente analisados de forma hermen?utico-indutiva. Com base nos resultados obtidos, conclui-se que a meritocracia na gest?o de carreira, entendida como ?o conjunto de crit?rios, adotado por uma organiza??o, que possui no desempenho, no esfor?o individual e nos resultados alcan?ados os pilares fundamentais para a concess?o de promo??es e progress?es dos empregados em suas respectivas carreiras?, n?o ?, ainda, praticada explicitamente na empresa estudada. Revelou-se que a empresa se configura como uma organiza??o do tipo arena pol?tica e que o vigente processo alternativo de concess?o de promo??es e progress?es tem funcionado como um mecanismo fundamental na din?mica interna de poder. Diante deste contexto, foram propostas a??es de forma a contribuir com a implanta??o da meritocracia na gest?o de carreira. Considera-se como contribui??o ? ?rea a oportunidade de reflex?o sobre as implica??es da penetra??o de valores do management na gest?o de pessoas, relativas a: transfer?ncia acr?tica de ferramentas do setor privado para o p?blico; defesa do discurso do empreendedorismo, pressupondo a gest?o de carreira como responsabilidade unicamente do profissional; perspectiva apenas financeira e quantitativa das avalia??es de desempenho; e probabilidade das ferramentas de gest?o n?o resultarem no desenvolvimento profissional, mas no controle e explora??o do indiv?duo. Para aprofundamento em futuras pesquisas, sugere-se, dentre outras a??es: investigar o conceito de comprometimento na organiza??o, conectando-o ?s concep??es da Empresa levantadas no estudo; analisar a meritocracia a partir da ?tica da quebra do contrato psicol?gico; e expandir a presente pesquisa a outras organiza??es p?blicas dependentes ou n?o do Tesouro, a fim de evidenciar as implica??es dos tra?os culturais e gerenciais e da din?mica de poder existentes na ado??o da meritocracia na gest?o de carreira.
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