Diplomová práce se zabývá sestavením marketingové strategie na zahraničním trhu pro podnik EC Engineering, který nabízí služby v oblasti simulačních softwarů. Práce analyzuje současnou marketingovou strategii podniku a navrhuje její zefektivnění.

This master’s thesis deals with creating marketing strategy of Real Spektrum s.r.o. company which offers service in real estate area mainly dealing with salles and rents of properities. This thesis analyzes the current marketing strategy of the company and provides changes leading to raise it´s efficiency.

This thesis is concerned with constructing a business plan for the establishment of restaurant and café located in Zlín. The aim is to analyze the business environment, competition, initial business strategy, financial performance assessment and evaluation of the feasibility of the project.

Syfte: Syftet är att redovisa den nuvarande verkligheten av mellanstora konsertarrangörer i Stockholm Stad. Genom en analys av intressenter, nätverk och omvärldsfaktorer som kan påverka organisationen så vill vi tillföra en bredare förståelse av hur de samverkar med en utvecklande miljö.  Metod: Vår metod är aktör-nätverksteorin, där empirin har framtagits via semistrukturerade intervjuer och insamling av källkritiskt utvald sekundär data.  Sammanfattning: Mellanstora konsertarrangörer i Stockholm ingår i ett flertal olika nätverk, varav samtliga aktörer inom dessa nätverk har individuella intressen gentemot konsertarrangörens verksamhet. Nätverkens betydelse är väldigt stor för konsertarrangörerna då de organisationer som de samarbetar med har resurser som korrelerar med konsertarrangörens syfte; till exempel artister. Nätverken och dess aktörers intressen är dock dynamiska och föränderliga vilket problematiserar definieringen av dessa nätverk och intressenter. Detta beror på att konsertarrangörerna ständigt jobbar med att etablera och underhålla nätverk. Den omvärld som de mellanstora konsertarrangörerna ingår i har dessutom andra aktörer vars intresse ligger för Stockholms stads utveckling. Dessa intressen korrelerar inte alltid med konsertarrangörernas och på grund av den mångfald av intressen som stadens politiker och myndigheter behöver beakta skapas konflikter som i dagsläget skapat en väldigt aktuell debatt om Stockholms kulturliv. / Purpose: The purpose is to present a current view of the reality in being a middle sized concert organizer in Stockholm. By analyzing their stakeholders, network connections and external factors that can affect their organizations, we want to contribute with a broader understanding of how they cooperate in a environment that is constantly evolving.  Method: Our method for this essay is the actor-network-theory (ANT) in which we have chosen to collect our empiricism through semi structured interviews and secondary data with thoroughly criticised sources.  Summary: Middle sized concert organizers in Stockholm interacts in many different networks in which all of the included actors have individual interests in collaborations with the organizer. Working with networks is very important for the concert organizer because of the resources that is essential for the organizers purpose; artists is an good example. The networks and the different interests are difficult to define and map out because of the complexity that comes with their dynamics. They are dynamic because concert organizers are continuingly working with establishing new networks as well as maintaining the current ones. The environment that the midsized concert organizers are acting in also includes other actors in which the interests lies within the development of Stockholm. These interests doesn’t always correlate with the concert organizers. And because of the massive amount of interests that Stockholms politicians and other authorities have to take in consideration, conflicts are created. This is something that has led to a big debate about the culture development in Stockholm.

Although mostly associated with the harmful consequences of alcohol abuse over the public health, the industry of distilled spirits represents a very important and substantial part of the economy. Nowadays, the spirits industry does not only consist of alcoholic beverages; but it is part of many cultures, creates a certain image, and provides additional incomes for the economy in the form of taxes and excises, as well as job creation. The main aim for writing this paper on this topic was to analyze the Macedonian spirits market and to suggest a marketing strategy through making parallel comparisons between specifics in different spirits markets in the world and the spirits industry in Macedonia. Working in the spirits market industry requires careful execution of the company's strategies and policies, while respecting all the legislation procedures. That is why when entering the spirits market; a good and essential analysis is necessary.