A correlational quantitative research project was conducted at a large public research institution in the Southeast to investigate the relationship between ethical regard and academic dishonesty among undergraduate college students. An online survey was completed by 273 undergraduates. Participant engagement in cheating behaviors established a Propensity To Cheat (PTC) score, which was then analyzed in conjunction with student characteristics, ethical self-perception, ethical ideology, and perception of cheating behaviors. Data were analyzed using ANOVAs, independent t tests, correlations, and descriptive statistics. Findings indicate that students aged 22-23 were significantly more likely to cheat than students in other age ranges; Millennials were significantly more likely to cheat than non-Millennials. No significant difference existed between PTC compared by gender or academic classification. When given a response set of 11 behaviors commonly defined as academic misconduct, the majority of students indicated agreement that the identified behavior is a cheating behavior. The behavior most commonly perceived as cheating was copying from a classmate’s exam or permitting copying by a classmate (99.3% agreement). The behavior least likely to be perceived as cheating was seeking exam content from a peer who had taken the exam (55.7% agreement); students cited this cheating behavior as the most commonly committed (46.5%). A correlational analysis was conducted for each of the 11 cheating behaviors; results indicate that in 8 of the 11 behaviors, students were less likely to engage in the specific behavior if they perceived the behavior as cheating. Overall, 77.3% of respondents reported cheating, and 30.8% reported 4 or more cheating behaviors. The study is significant because few researchers have evaluated academic misconduct through the lens of ethical ideology. Therefore, this study contributes to the existing literature related to academic integrity among college students by employing ethical ideology as a conceptual framework to examine cheating behaviors and prevalence. In the analyses students who exhibit absolutist ideologies are significantly less likely to cheat than students with subjectivist ideologies. Furthermore, higher ethical self-perception scores significantly correlate to a lower PTC.

A persistent truck driver shortage and high driver turnover at common carriers limit the effectiveness of some U.S. supply chains. Most driver vacancies result from job hopping, especially among younger drivers. A multiple case study was conducted to explore strategies that some leaders of U.S. common carriers have used to retain millennial-age long-haul truck drivers. Data sources consisted of semistructured, in-person and phone/videoconference interviews; participant observations; and company documents. The sample population was 9 leaders from 6 different common carriers with operations in the southwestern region of the United States who successfully retained millennial long-haul drivers. The conceptual framework was person-organization fit theory. Data were compiled and organized, disassembled into fragments, reassembled into a sequence of groups, and interpreted for meaning. Methodological triangulation and member checking were used to validate the trustworthiness of those interpretations. Five major themes emerged from data analysis: strategic recruiting, competitive compensation, limiting driver time away from home, facilitating driver comfort while away from home, and demonstrating a company culture of driver appreciation. Potentially, carrier leaders can use the lessons learned from this research to reduce driver turnover rates and operating costs and to improve freight reliability for U.S. supply chains. The implications for positive social change include the potential to lower freight costs to shippers and consumers, improve job satisfaction for long-haul drivers, and improve highway safety for truck drivers and motorists.

The critical and growing shortage of nurses is a global concern. The growth and sustainability of the nursing profession depends on the ability to recruit and retain the upcoming generation of professionals. Understanding the career choice experiences of Millennial nurses is a critical component of recruitment and retention strategies. An interpretive, narrative methodology, was used to understand how Millennial explain, account for, and make sense of their choice of nursing as a career. Individual, face to face interviews were conducted with 12 Millennial Nursing students (born 1980 or after), for whom nursing was their preferred career choice. Participants were interviewed twice and chronicled their career choice experiences within reflective journals. Data was analyzed using Polkinghorne’s method of narrative configuration and emplotment. The participants’ narratives present a shift from understanding career choice within a virtuous plot to one of social positioning. Career choice was initially emplotted around a traditional and stereotypical understanding of nursing as a virtuous profession: altruistic, noble, caring, and compassionate. The narrative scripts evolved from positioning nursing as virtuous towards understanding the meaning of career choice in relation to one’s position in the social world. The narratives position career choice in relation to the participants’ desire for autonomy, respect and quality of life. Pragmatic considerations such as lifestyle, job security, salary and social status were also emphasized. The narratives represent career choice as a complex consideration of social positioning, fraught with hopes, dreams, doubts and tensions. The participants’ perceptions and expectations in relation to their future nursing careers were influenced by a historical and stereotypical understanding of nursing; an image that remains prevalent in society. Insight gained from this inquiry can inform recruitment, education, socialization and retention strategies for the upcoming and future generations of nurses.

The critical and growing shortage of nurses is a global concern. The growth and sustainability of the nursing profession depends on the ability to recruit and retain the upcoming generation of professionals. Understanding the career choice experiences of Millennial nurses is a critical component of recruitment and retention strategies. An interpretive, narrative methodology, was used to understand how Millennial explain, account for, and make sense of their choice of nursing as a career. Individual, face to face interviews were conducted with 12 Millennial Nursing students (born 1980 or after), for whom nursing was their preferred career choice. Participants were interviewed twice and chronicled their career choice experiences within reflective journals. Data was analyzed using Polkinghorne’s method of narrative configuration and emplotment. The participants’ narratives present a shift from understanding career choice within a virtuous plot to one of social positioning. Career choice was initially emplotted around a traditional and stereotypical understanding of nursing as a virtuous profession: altruistic, noble, caring, and compassionate. The narrative scripts evolved from positioning nursing as virtuous towards understanding the meaning of career choice in relation to one’s position in the social world. The narratives position career choice in relation to the participants’ desire for autonomy, respect and quality of life. Pragmatic considerations such as lifestyle, job security, salary and social status were also emphasized. The narratives represent career choice as a complex consideration of social positioning, fraught with hopes, dreams, doubts and tensions. The participants’ perceptions and expectations in relation to their future nursing careers were influenced by a historical and stereotypical understanding of nursing; an image that remains prevalent in society. Insight gained from this inquiry can inform recruitment, education, socialization and retention strategies for the upcoming and future generations of nurses.

Today is the era of millennial generation, many researchers in social sciences claim that Millennials are well-educated, confident, achieving, taking advantage of opportunities and so forth. Nowadays, the world is full of changes and uncertainty the whole nation needs talents of entrepreneurs more than ever before. The challenge for us is that we only know entrepreneurs when they appear themselves. Therefore, there is a great amount of potential entrepreneurs who keep in the background, while others take the best from developing their enterprises. Therefore, the purpose of this thesis is to investigate in entrepreneurial potential of present millennial generation and to understand about potential, external and environment characteristics which contribute our interviewees to become entrepreneurs. The research is conducted by applying both qualitative and quantitative methodology. The face to face interview is conducted with Swedish young entrepreneurs whereas web-based questionnaire survey is conducted with Master students in Sweden by applying FACETS Framework (the facets of entrepreneur: identifying entrepreneurial potential). Regarding application of literature review, conceptual framework, empirical data and discussion of findings part are concluded.

The shift from product-based to knowledge economies has resulted in an excess demand for skilled workers and created a global ‘war’ for talent. In order to retain talents, organizations need to meet their expectations. The new generation to enter the workforce, namely the millennial generation have very explicit demands, for leadership development in particular. These demands create challenges for companies, especially smaller organizations with limited resources. The development of new leadership talents is indeed one of the main impediments to growth today, as current leaders are retiring at accelerating rates. This qualitative study explores how medium-sized organizations (MSOs) in Sweden employ talent management as a succession-planning tool to retain Millennial talents, using an abduc- tive research approach. Through eleven semi-structured interview, the authors have gained an in-depth understanding of how managers in MSOs reason about succession planning and talent management as a mean to retain millennial talents. The authors expand the understanding of academic literature of how medium-sized compa- nies approach succession planning by developing their internal leadership talents. Four nu- ances of succession planning are presented and in addition to existing literature, the authors have identified a dilemma to talent development in MSOs, denoted ‘The Paradox’. This study finally provides starting points for further research as well as practical recommen- dations for medium-sized company managers.

A cross-sectional design was utilized to analyze data from 762 U.S. beef consumers surveyed in May 2015. The objective of the survey was to obtain an understanding of how consumers in the Millennial, X, and Boom Generations value beef credence labels with regard to level of importance and willingness to pay (WTP). The survey was created using LimeSurvey, and pilot tested at the following three universities: Southern Illinois University, Iowa State University, and Tarleton State University prior to submitting it to the C & T Marketing group across the United States in May 2015. The survey also included the following components: generational differences in beef consumption, other animal protein source consumption and sources of information utilized regarding beef. Demographics collected were used to separate respondents into the following generational categories: Millennial (18-33 years old), X (34-54 years old), and Boom (55-72 years old), and consumers represented 42 states of the U.S. plus the District of Columbia. Twelve credence labels were statistically different (P < 0.05) in their levels of importance based on generation cohort. Specifically, some credence labels significantly important to the Boom generation compared to X or Millennial generation were: Raised in the USA (P < 0.001), Product of the USA (P < 0.001) and Raised without Antibiotics (P < 0.001). However, Millennials reported higher averages (P < 0.001) in their WTP for credence attributes that contained the word “organic” in some way. Even though these labels showed significance, results indicated that respondents would be willing to pay below the current market value ($10.39) for a 12 ounce Choice Beef Ribeye Steak. Furthermore, Millennials are consuming the most beef at home among the three generations with consumption at more than two to four times per week. Beef is consumed more often that poultry, pork and seafood in a restaurant. Overall, beef consumers are primarily using online resources to obtain beef information, however; consumers still value information gathered from peer interaction, beef farmers, and butchers. Beef consumers from different generations have varying opinions on what beef credence labels are important to them, and what price they are willing to pay for those labels. However, this study would suggest organic beef is important to beef consumers, but they are not willing to pay for that particular credence label.

The subject of our study is how online interaction affects the emotions of Chinese millennials.Social interactions have changed over the years, especially with the introduction of Web 2.0,social interactions have shifted from offline to online. Online social interactions influence us inmany ways, such as shaping our decisions and affecting our emotions. Emotions are an essentialpart of our lives, even though they cannot be easily described, or even understood, since weexperience a variety of emotions in different situations. As a generation that grew up with Web2.0, more millennials take their social interactions online and sacrifices face-to-face interaction(Bargh &amp; McKenna, 2004). Studies have examined both positive and negative outcomes for suchsacrifice without a definite conclusion. Our emphasis is on Chinese millennials, because of thelack of current studies and the potential influence of Chinese millennials (Wang, 2017).We conducted an exploratory comparison study and concluded with a description of a model forunderstanding the emotional journey during online social interactions. We sampled four groupsof three Chinese millennials for an in-depth qualitative study through interviews, andobservations of both face-to-face and online interactions. The entry and exit interviews areconducted in relations to the two 1-hour observations. We found six themes and eight sub themes:(1) Lack of physical presence (Physical proximity, context cues), (2) disrupted conversation flow(Conversation pacing, expectation of the communication methods), (3) increased chance ofconflict (Response speed), (4) increased self-disclosure, (5) little information shared (Distractionand lack of purpose, efficiency, enduring physical pain), and (6) high level of support. We havefound that context cues and achieving conversation purpose are focal points of the emotionalexperience, as well as how online self-disclosed information is and most likely remain differentfrom offline self-disclosed information due to the concept of presence. This study’s goal is not toprove whether online social interactions affect millennials’ emotions, or to what extent thisphenomenon exists. Rather, the aim is to explore how individuals are emotionally affected andwhat factors may be the cause.

This dissertation was undertaken to answer the following research question: What is the relationship between parental involvement and college generation status with the persistence of Hispanic Millennial college students? Social capital theory (Coleman, 1988) was used as a theoretical framework to analyze and gain a greater understanding of the factors that correlated with the persistence of first-generation Hispanic Millennial college students. This dissertation used an ex post facto with hypothesis research design. The research hypothesis was that parental involvement would be positively related with the second-year persistence of first-generation Hispanic Millennial college students. This dissertation used the data collected from 1179 Hispanic students who participated in the ELS: 2002 and enrolled in college. Logistic regression analysis of data from 972 of the students with completed surveys were used to examine the relationship between the dependent variable, which was student persistence to the second year, and the following independent variables: socio-economic status, family income, high school grade point average, gender, financial aid, highest degree ever expected, academic engagement, social engagement, college generation, and parental involvement. This dissertation’s findings show that parental involvement was not statistically associated with persistence to the second year of college, but that high school grade point average, highest degree expected, academic engagement, and the interaction between parental involvement and college generation were. While the findings do not support the hypothesis, they provide some evidence that may be supportive of the argument that recommendations that may affect degree expectations, high school GPA, and academic engagement of first generation Hispanic Millennial college students may be positively related to their college persistence.

Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. Among different brand building models and methods, co-branding alliance strategy is increasingly adopted between fashion brands in the past 20 years. Co-branding alliance refers to a marketing strategy that leveraging different brand names on a product or service, which suggests a strategic alliance between different brands. For fashion brands, either in fast fashion or luxury fashion, cobranding alliance with other brands is a popular trend.  Purpose: This research aims to investigate the factors that influence the perception of the Chinese millennial consumers to purchase co-branding fashion products. Method: Interpretivism philosophy and inductive approach are used in terms of methodology. Moreover, qualitative data are dominantly collected, and content analysis is conducted as analysis tool. A structured video interview is conducted through WeChat and open-end questions are asked to get empirical primary data.  Conclusion: Chinese millennial consumers prefer the co-brand between LV and Supreme, compared with H&amp;M and Moschino. It is noticed that currently Chinese young consumers have highly preference towards collaboration which has perfect fit of two brand images and perfect connection connecting the co-branded image with consumers’ self-image.