Volume I not received and not available. Trying to get a contact email for a replacement copy. I've added Volume II and also put a note on the library catalogue. - sm 08/01/2018 / Volume I is not currently available online.

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Society and technology are advancing, in which morality is being artificially implemented into machines, often known as artificial moral agency. Along with this implementation, knowledge about the underpinnings of morality, such as the neurocognitive and ethical basis are an important matter. Human moral judgment has been speculated to be a function for survival, as it favors altruism and prosocial behavior. The neural correlates of moral judgment stem from several structures of the human brain that control cognitive and affective functions such as decision making, cognitive control, theory of mind (ToM) and empathy. In relation to these, the ventromedial prefrontal cortex (vmPFC) has been widely linked to moral behavior such as ToM and moral judgment. The anterior cingulate cortex (ACC) has been linked to regulation of conflict and the dorsolateral prefrontal cortex (dlPFC) to remain cognitive control, which both have strong correlations to moral behavior. Damage to areas such as the vmPFC and ACC have demonstrated abnormal response to guilt, ToM, empathy, risky behavior as well as sociopathic tendencies, which emphasizes the importance of these structures for human morality. By investigating research in the fields of cognitive neuroscience, moral psychology and machine ethics, this thesis aims at seeking out the importance of cognitive neuroscience for the development of artificial moral agency and to furthermore discuss the necessity of emotions in artificial moral agents, which naturally lack the affective part of moral judgment. Lastly, this thesis will cover some of the main dilemmas with this integration and some future implications.

The premise of this study is the in-depth exploration and investigation of the nature of Ethical Decision Making (EDM) in marketing research. More specifically, this research is concerned with exploring the understanding and the holistic conceptualisation of Ethical Decision Making (EDM) through the investigation of different moral agents in marketing research in the United Kingdom. In particular, marketing research researchers’ (MR researchers) and marketing research respondents’ (MR respondents) ethical judgements and behavioural intentions have been investigated based on two marketing research techniques that generate ethical issues; neuromarketing [NM] and autoethnography [AE], Despite the examination of the two aforementioned moral agents, at the heart of this thesis has been the investigation of MR researchers’ (un)willingness to adopt or practice (i.e. behavioural intentions) these marketing research techniques. This study employed a qualitative design and was initiated on descriptive behavioural ethics, in order to investigate MR researchers’ behavioural intentions, while it has a nonnative purpose towards norm generation in the field. Thus, the Theory of Planned Behaviour’ and the ‘General Theory of Marketing Ethics’ (i.e. H-V model) were applied for the initial theoretical considerations of this thesis. By utilising descriptive and nonnative ethical accounts, this study has found that Ethical Decision Making (EDM) in marketing research is grounded in a social contract ethics foundation of a multidimensional structural functionalistic premise. Within this ethical setting the MR researcher is considering the MR respondent’s decision making processes with regards to norm generation, governed by social consensus, social proof and conformity. This results from a multidimensional interdependent social interaction of the two moral agents. Finally, this thesis concludes that Ethical Decision Making (EDM) in marketing research is not conceptualised in a linear progressive manner, but it consists of numerous constructs that fit with each other in a rather loosely coupled modular manner depicting a rather complex and dynamic system of multilayered factors and multi-dimensional constructs.

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