Made available in DSpace on 2014-12-17T14:36:24Z (GMT). No. of bitstreams: 1 DeniseCSA.pdf: 449663 bytes, checksum: 3581265f022ad852e3b9742051115fa7 (MD5) Previous issue date: 2006-08-17 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / This work aims to examine the television social representation by mothers/educators as a TV viewers, to understand the meaning of this media in their quotidian and which relations occur between teachers and students in the classroom. The study purpose is the educational television rule, based on a social representation approach. It look for to reveal, through the discourses of five educators who are engaged in pedagogic activities in the Public Elementary School of the Natal city, a significant experience in the media education field progress. It’s also a way to understand which representations the educators have about the television can contribute to aid the idea and critic analysis about the media meaning in the teacher’s formation. Some questions were in the basis of the investigation as: What is the television for the educators who are also TV viewers? How it reaches the classroom? Their relation with the media interfere in the pedagogic practice? Assuming that the verbal technical is one of the formal ways to access the representations, the methodological strategy employed was the open interview, guided by a wide and flexible schedule, leaving the interviewees free to expose their ideas, a attitude adopted to avoid the imposition of interviwer’s points of view, that result in a rich material. Through this strategy it was possible to confirm or to reject presumptions raised in the beginning of the investigation and modify some planning direction lines. The study has as the theory presupposition the contribution of the Mexican researcher Guillermo Orozco G?mez, who, based on the Paulo Freire e Jes?s Mart?n-Barbero ideas, establishes a dialogue between popular Education and the communication theories, mainly the television reception, when he develops an integral view focused on the audience or on the multiple mediations model. The school – and the family, as well – is an important mediator of the media information. The relationship which the teachers establish between the television and their representations about it in their lives reflects effectively and directly on their professional practice and on the media dialogue within the school, it can contribute to the critic reflection which students establish with the media trough the educators mediation / O objetivo deste trabalho ? analisar as representa??es sociais da Televis?o, por parte de m?es/educadoras, enquanto telespectadoras, para compreender o significado dessa m?dia no seu cotidiano e que media??es ocorrem entre educador/educando dentro da sala de aula. O objeto de estudo ? o papel da Televis?o na Educa??o, que se ap?ia na abordagem da representa??o social. Procura-se revelar, atrav?s da fala de cinco educadoras que exercem suas atividades pedag?gicas no Ensino Fundamental da Rede P?blica de Ensino da cidade de Natal, experi?ncias significativas para um avan?o da educa??o para as m?dias. Entender qual a representa??o que as educadoras t?m sobre a Televis?o contribui tamb?m para reflex?o e an?lise cr?tica sobre a m?dia na forma??o dos professores. Algumas indaga??es deram origem ? investiga??o como: O que representa a televis?o para as educadoras que tamb?m s?o telespectadoras? Como isso se reflete dentro da sala de aula? Ser? que sua rela??o com a m?dia interfere na pr?tica pedag?gica? Sendo a t?cnica verbal uma das formas mais comuns de acessar as representa??es, utiliza-se como estrat?gia metodol?gica a entrevista aberta, orientada por um roteiro amplo e flex?vel, dando espa?o suficiente ?s entrevistadas para expor suas id?ias, evitando impor preconcep??es e categorias, o que possibilitou acesso a um rico material. Atrav?s dessa estrat?gia, foi poss?vel confirmar ou rejeitar algumas infer?ncias levantadas no in?cio da investiga??o e modificar algumas diretrizes colocadas na fase do planejamento. O estudo tem como pressupostos te?ricos a contribui??o do mexicano Guillermo Orozco G?mez, pesquisador latino-americano, que, influenciado pelas id?ias de Paulo Freire e Jes?s Mart?n-Barbero, estabelece um di?logo entre Educa??o Popular e as Teorias da Comunica??o, sobretudo no que se refere aos estudos de recep??o da Televis?o, onde desenvolve o enfoque integral da audi?ncia ou modelo das m?ltiplas media??es. A Escola, assim como a Fam?lia, ? importante mediadora das informa??es veiculadas pela m?dia. A rela??o que os docentes estabelecem com a Televis?o e a representa??o que t?m dela em suas vidas refletem de forma marcante na sua pr?tica profissional e no di?logo da m?dia dentro do espa?o escolar, podendo contribuir para a reflex?o cr?tica que os educandos estabelecem com o meio atrav?s da media??o das educadoras