Text in Afrikaans / The main objective of this investigative study was to determine the motivational strategies of sport coaches within the South African context. The theoretical investigation indicated that the setting of goals and feedback seem to be the two most popular methods used by sport coaches to motivate their athletes. Different motivational theories, as well as the possible role of these theories within the sporting realm, were addressed. For the empirical investigation the motivational theories elucidated in the theoretical investigation, were used as point of departure . A factor analysis of the gathered data gave rise to the emergence of four motivational strategies, namely reward, winning, a cognitive approach and self-confidence. An ANOVA procedure led to the following findings: Sport coaches show meaningful differences in their accentuation of these motivational strategies based on types of sport, gender and whether they have received formal training in Sport Psychology or not. No meaningful differences were found when institutions, qualifications and experience as sport coach were considered as variables. / Psychology / M. Sc. (Psychology)

Text in Afrikaans / The main objective of this investigative study was to determine the motivational strategies of sport coaches within the South African context. The theoretical investigation indicated that the setting of goals and feedback seem to be the two most popular methods used by sport coaches to motivate their athletes. Different motivational theories, as well as the possible role of these theories within the sporting realm, were addressed. For the empirical investigation the motivational theories elucidated in the theoretical investigation, were used as point of departure . A factor analysis of the gathered data gave rise to the emergence of four motivational strategies, namely reward, winning, a cognitive approach and self-confidence. An ANOVA procedure led to the following findings: Sport coaches show meaningful differences in their accentuation of these motivational strategies based on types of sport, gender and whether they have received formal training in Sport Psychology or not. No meaningful differences were found when institutions, qualifications and experience as sport coach were considered as variables. / Psychology / M. Sc. (Psychology)