Technology non-use or active resistance towards technology is a pertinent issue in Human Computer Interaction, especially when we contemplate the ongoing changes regarding the concept of usability. By combining Theory of Practice and Theory of Materiality with Theory of Affect this thesis explores the resistance towards online streaming music technology among music enthusiasts devoted to vintage Vinyl music culture and also takes an effort to understand any possible effect of this voluntary non-use on the digital music industry. Qualitative research analysis is employed on ten in-depth semi structured interviews showing that material aspects and nostalgia, create an individualistic image and passion for record collection; furthermore, these aspects play a role behind the choice of non-use of online music technology.