M. Tech. (Department of Marketing, Faculty of Management Sciences), Vaal University of Technology. / While more than half of the South African adult population are active microbloggers, the most common topics that are discussed include current affairs, sports and music entertainment. Nonetheless, there exists intrinsic fear about the credibility of digital content, which stems from the fact that there are limited standards for quality control in the microglogging sphere. Consequently, this apprehension exacerbates potential problems pertaining to ascertaining the reliability of electronic word of mouth (eWOM) communication. In this vein, this study seeks to investigate the salience of selected determinants on consumers’ perceptions about the credibility of microblog music reviews and future eWOM adoption. The sample comprised 485 self-reporting microbloggers residing in the southern Gauteng region of South Africa. The study applied a quantitative approach, whereas cross-sectional data were collected only once from the sample using a paper and pencil based self-administered questionnaire in 2018. Moreover, a positivist philosophy was followed, whereas hypotheses were framed from the credibility heuristics theory, posited as the underlying cues that aid consumers in the online credibility verification process. The formal protocol for research ethics were followed upon collecting empirical data, whereas the multi-item survey questionnaire was tested for reliability and validity. The hypotheses testing comprised an estimation of two regression models. From the findings obtained, it is evident that source credibility, information quality, homophily and prior beliefs confirmation are the four heuristics that pose a significant effect on the evaluation of microblog music reviews by consumers, yielding approximately 43.3 percent explanatory power on the overall credibility of microblog music reviews. Moreover, the second regression model proved the positive effect of microblog music review credibility on eWOM adoption, whereas the independent variable explains 30.7 percent of the variance in eWOM adoption. These findings point to the significance in applying the heuristics in evaluating microblog music reviews created by South African consumers. As such, the findings could assist both microblog administrators and marketing communication practitioners to better design the platforms to facilitate reader credibility evaluations about various products.

No description available.

No description available.

by Law Bing Kuen Anthony. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaves 100-105). / Discography: p. 107. / Abstracts in English and Chinese. / List of Tables --- p.iii / Abbreviations --- p.iv / Introduction --- p.1 / Concepts --- p.5 / Previous Studies on Xianshiyue --- p.6 / Fieldwork --- p.10 / PART ONE: CULTURAL AND SOCIAL BACKGROUND --- p.19 / Chapter Chapter One: --- Hong Kong --- p.20 / The Rise of Modern Hong Kong: Hong Kong in the Nineteenth Century --- p.21 / Formation of Norms and Values --- p.27 / Chapter Chapter Two: --- The Chaozhou Community of Hong Kong --- p.30 / The Name --- p.30 / The Area --- p.31 / The People and Culture --- p.32 / Migration of Chaozhou People to Hong Kong --- p.35 / Social Organization of the Chaozhou Community --- p.41 / The Chiu Chow Merchants Mutual Assistance Society --- p.43 / PART TWO: XIANSHIYUE --- p.48 / Chapter Chapter Three: --- Xianshiyue in Hong Kong --- p.49 / "The Music Division of the Hong Kong Chiu Chow Merchants Mutual Assistance Society (the ""MD"")" --- p.51 / From Waijiang Traditions to Chaozhou Traditions --- p.56 / Performances in the Music Club Context --- p.61 / Performances in the Concert Hall Context --- p.72 / Performances in the Chaoju Context --- p.76 / Performances in the Gatherings of the Parent Organization --- p.80 / Summary of the Performance Contexts of Xianshiyue in Hong Kong --- p.82 / Chapter Chapter Four: --- The Music of Xianshiyue --- p.84 / Setting Up the Temperament --- p.86 / Tuning Process as Social Process --- p.90 / Conclusion --- p.93 / Glossary of Chinese Characters --- p.96 / Bibliography --- p.100 / Appendix A: An Inquiry on the Place of Origin of Hong Kong Chinese People --- p.109 / Appendix B: Newspaper cutting Showing Ethnic Stereotypes --- p.110

For many people music is an important aspect of their daily life. Music preference is a complex subject tied to social identity, personality, leisure activities, religion, family and friends, and so forth. Music is also a form of expression, which is communicated to the public over various mediums and formats. The themes depicted in music media (music in the form of television, radio, and internet sources, both auditory and visually presented) are vast owing to the array of different artists and their individual worldviews that they put on offer for the public. The lyrical content and/or imagery put forward by musicians depicts an array of different themes, which are contextualised by individuals in their personal conception of their favourite music. The meaning that listeners/viewers attach to their music is equally related to their own background and life experience, including their belief system (religion). There has been a controversial increase in the sexualisation and explicitness of music media; however, there is a gap in the intersection between music, sex, and religiosity as a field of study. Understanding the influence of music media requires an understanding of the people who are experiencing this content. Taking a cybernetic approach and the position of the listener who determines the meaning of an utterance, as put forward by cyberneticist Heinz von Foerster, this study is a reflexive contextual enquiry into how people are experiencing and interpreting their music media and whether this media challenges their view on religion (if they consider themselves aligned to a religion). To address this broad research question, a two-part study was conducted. The first part consisted of a quantitative study of 459 students from the University of Johannesburg to obtain a snapshot of a young adult demographic in terms of their music media, sexuality, and religiosity choices. Thereafter, using the results from this first part of the study, a qualitative interview-based study was conducted. Together the quantitative and qualitative studies provide a basis for answering the main research question. The results show that the young adults in the study are thinking beings, not just manipulated by mainstream music media; rather, they decide what is right for them often motivated by their views on religion. Methodologies used in religious studies have been subject to criticism. One specific aspect is the lack of acknowledgment of epistemology within research designs. In addressing this critique, a second- order cybernetic study was conducted. By introducing a cybernetic approach to qualitative religious study, a new approach is thus also presented which is called A Reflexive Recursive Learning Approach to Religious Studies. / Religious Studies and Arabic / D. Litt. et Phil. (Religious Studies)

Looking at current African music studies, one notices an interesting shift from the `norm' to a fresh engagement and analysis. Fresh perspectives are increasingly being presented to position African music dialogue in the arena of the so-called `established music fields'. While these developments are noticeable, the unmentioned, unsung and uncelebrated indigenous African music practitioners, composers, performers, poets, praise singers and so forth must not be forgotten. This work does not claim novelty in terms of the latter gap, but takes the debate further to highlight, though in a small way, such a need. Mme Rangwato Magoro, from Malatane village in the greater Ga-Seloane community, is included as the main research collaborator in this brief piece of work. The work may come as a shock to any established researcher in music and music science. The author could not help but attempt to allow the voice of Mme Magoro to determine the format and content of this piece of work. In addition, the Maila-go-fenywa performance group is linked with the compositional and performance work and the praise poems of Mme Magoro. In conclusion, discussions and debates on musical arts education are addressed in terms of implementation, with examples drawn from the work of Maila-go-fenywa. / Art History, Visual Arts & Musicology / M.A. (Musicology)

by Wong Yan Chau, Christina. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 175-186). / Chapter I. --- Introduction --- p.2 / Chapter II. --- Historical Background --- p.5 / Chapter III. --- A Review of the Related Literature --- p.14 / Chapter A. --- The Culture Industry Approach --- p.15 / Chapter B. --- The Liberal-Pluralist Approach --- p.26 / Chapter C. --- The Technological Approach --- p.31 / Chapter IV. --- The Theoretical Perspective --- p.36 / Chapter V. --- Methodological Approach to Study --- p.42 / Chapter A. --- Content Analysis of Lyrical Messages --- p.42 / Chapter 1. --- Method --- p.42 / Chapter 2. --- Data --- p.43 / Chapter 3. --- Analytic Framework of the Textual Analysis --- p.45 / Chapter B. --- Analysis of Rock Music within Hegemony --- p.48 / Chapter 1. --- Method --- p.48 / Chapter 2. --- Data --- p.50 / Chapter VI. --- Meanings in Rock Music --- p.52 / Chapter A. --- Themes in each fictional mode --- p.52 / Chapter B. --- Thematic content of Rock Music --- p.54 / Chapter 1. --- The Ironic Mode --- p.54 / Chapter 2. --- The Mimetic Mode --- p.64 / Chapter a. --- Phenomena of Identity Crisis --- p.64 / Chapter i. --- Loss of direction --- p.65 / Chapter ii. --- Roots-seeking --- p.68 / Chapter iii. --- Alternating identity --- p.69 / Chapter iv. --- Alienation --- p.71 / Breakaway --- p.71 / A Stranger in the City --- p.74 / Chapter b. --- Outlook on Life --- p.76 / Chapter c. --- Social Problems --- p.79 / Chapter i. --- War --- p.79 / Chapter ii. --- Incivility --- p.81 / Chapter d. --- The Experience of Growing Up --- p.82 / Chapter i. --- Anti-patriarchism --- p.82 / Chapter ii. --- Wandering --- p.83 / Chapter iii. --- The Loss of Childhood --- p.84 / Chapter e. --- Love --- p.85 / Chapter i. --- Yearning for love --- p.85 / Chapter ii. --- Frustrations with love --- p.86 / Chapter iii. --- Wild love --- p.88 / Chapter iv. --- Inauthentic love --- p.90 / Chapter 3. --- The Leadership Mode --- p.93 / Chapter a. --- The Exploratory Spirit --- p.93 / Chapter b. --- Individuality and Non-Conformity --- p.96 / Chapter c. --- The Authentic Self --- p.98 / Chapter 4. --- The Romantic Mode --- p.102 / Chapter a. --- Nostalgia for a Glorious Past --- p.102 / Chapter b. --- Anarchy in the Demonic World --- p.105 / Chapter c. --- Union with nature --- p.107 / Chapter d. --- The Pastoral Utopia --- p.111 / Chapter e. --- Fictional Characters and Objects Speaking --- p.112 / Chapter 5. --- The Mythic Mode --- p.117 / Chapter C. --- The World View of Rock Music --- p.120 / Chapter VII. --- The Relations of Rock Music to Hegemony --- p.125 / Chapter A. --- Messages of Rock and the Hegemony --- p.125 / Chapter B. --- Music as a Contested Terrain --- p.130 / Chapter 1. --- The Hegemonic Power: Cooptation and Marginalization --- p.130 / Chapter 2. --- The Deviant Culture: Struggle by Means of adaptation and negotiation --- p.140 / Chapter VIII. --- Conclusion --- p.155 / Chapter IX. --- Limitations of the Study --- p.158 / Chapter X. --- Future Studies on Rock Music --- p.161 / Notes --- p.165 / Bibliography --- p.175 / Discography --- p.185 / Appendix 1. The Sample of Rock Songs --- p.187

余詠宇. / 論文(博士)--香港中文大學, 1999. / 附參考文獻(p. 210-222)及索引. / 中英文摘要. / Available also through the Internet via Dissertations & theses @ Chinese University of Hong Kong. / Electronic reproduction. Hong Kong : Chinese University of Hong Kong, [2012] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Electronic reproduction. Ann Arbor, MI : ProQuest Information and Learning Company, [200-] System requirements: Adobe Acrobat Reader. Available via World Wide Web. / Mode of access: World Wide Web. / Yu Yongyu. / Lun wen (bo shi)--Xianggang Zhong wen da xue, 1999. / Fu can kao wen xian (p. 210-222) ji suo yin. / Zhong Ying wen zhai yao.

This thesis explores the complexities of race relations in the nineteenth century American West. The groups considered here are African Americans, Anglo Americans, Chinese, Mexican Americans, and Native Americans. In recent decades historians of the West have begun to tell the narratives of racial minorities. This study adopts the aims of these scholars through a new lens--music. Ultimately, this thesis argues that historians can use music, both individual songs and broader conceptions about music, to understand the complex and contradictory race relations of the nineteenth century west. Proceeding thematically, the first chapter explores the ways Anglo Americans used music to exert their dominance and defend their superiority over minorities. The second chapter examines the ways racial minorities used music to counter Anglo American dominance and exercise their own agency. The final chapter considers the ways in which music fostered peaceful and cooperative relationships between races. Following each chapter is a short interlude which discusses the musical innovations that occurred when the groups encountered the musical heritage of one another. This study demonstrates that music is an underutilized resource for historical analysis. It helps make comprehensible the complicated relations between races. By demonstrating the relevance of music to the history of race relations, this thesis also suggests that music as a historical subject is ripe for further analysis.

No description available.