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The role of consumer knowledge in consumer evaluations of brand extension a thesis submitted to Auckland University of Technology in partial fulfilment of the degree of Master of Business, 2005.Ma, Yun. January 2005 (has links) (PDF)
Thesis (MBus) -- Auckland University of Technology, 2005. / Also held in print (vii, 112 leaves, 30 cm.) in Wellesley Theses Collection. (T 658.8343 MA)
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Brand portfolio strategy in the wood products industry : consideration of brand assocations in a co-branding environment /Scott-Kolarova, Elizabeth. January 2008 (has links)
Thesis (Ph. D.)--University of Washington, 2008. / Vita. Includes bibliographical references (leaves 78-98).
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The relationship between new brand information exposure and future purchase intention the moderating role of brand implicit image /Sultan, Abdullah J., January 2008 (has links) (PDF)
Thesis (Ph. D.)--Washington State University, December 2008. / Title from PDF title page (viewed on Apr. 17, 2009). "College of Business." Includes bibliographical references (p. 77-84).
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Zum Kennzeichenrecht im Internet : eine Untersuchung der Verletzungsansprüche des Kennzeicheninhabers unter Berücksichtigung deutscher und amerikanischer Spruchpraxis /Kanz, Christine. January 2002 (has links) (PDF)
Univ., Diss.--Düsseldorf, 2002.
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Exploring the impact of advertising on brand equity and shareholder valueJeong, Jaeseok. Drumwright, Minette E., January 2004 (has links) (PDF)
Thesis (Ph. D.)--University of Texas at Austin, 2004. / Supervisor: Minette E. Drumwright. Vita. Includes bibliographical references. Also available from UMI.
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Brand building into PRC : a case study of Intel.Chan, Chiu-chun, Peggy. January 1998 (has links)
Thesis (M.B.A.)--University of Hong Kong, 1998. / Includes bibliographical references.
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The meanings of the global brand a perspective from the Korean consumers /Kim, Eugene Song. January 2004 (has links)
Thesis (Ph. D.)--University of Hawaii at Manoa, 2004. / Includes bibliographical references (leaves 159-185).
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The effects of marketing mix on brand equity /Wang, Hua. January 2005 (has links)
Thesis (M.Phil.)--Hong Kong University of Science and Technology, 2005. / Includes bibliographical references (leaves 32-34). Also available in electronic version.
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Ansätze zur Bewertung von Internet DomainnamenZeifang, Nico. January 2007 (has links) (PDF)
Bachelor-Arbeit Univ. St. Gallen, 2007.
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SmartBadge : an electronic conference badge using RF and IR communications : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Engineering in Electrical and Computer Engineering from the University of Canterbury, Christchurch, New Zealand /White, Mark Alexander. January 1900 (has links)
Thesis (M.E.)--University of Canterbury, 2006. / Typescript (photocopy). "February 2006." Includes bibliographical references (p. 121-124). Also available via the World Wide Web.
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