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Rechtsfragen von Domain-Namen : eine empirische und dogmatische Untersuchung zivilrechtlicher Probleme, die durch die Benutzung von Domain-Namen im Internet aufgeworfen werden, insbesondere im Namens- und Kennzeichenrecht /Krumpholz, Otfried. January 2003 (has links) (PDF)
Univ., Diss.--Frankfurt am Main, 2002. / Literaturverz. S. XV - XIX.
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Jméno člověka v soukromém právu / Personal name in private lawKopejtková, Kateřina January 2021 (has links)
Personal name in private law Abstract The subject of this thesis is analysis of legal framework of personal name in private law. The thesis deals with relevant parts of the Act No. 89/2012 Coll., the Civil Code (hereinafter "the Civil Code"), the most important private law act. The thesis also reflects the other acts, especially the ones witch concern protection of the personal name. The text of the thesis also presents the relevant parts of Act No. 301/2000 Coll. about Registers, name and surname (hereinafter "Act No. 301/2000 Coll.") because of its connection with the family law in the Civil Code. The thesis also reflects the law of European union because this law impacts internal law. The theoretical explanation is supported with suitable case law. The first part presents the meaning of personal name in life and it also explains the sense of the term "personal name" in law. The second part provides history of legal evolution of personal name. The thesis presents the evolution of personal name in ancient Rome and in the Czech lands. The third part contains the right to a name and explains what is content of the right to name. The thesis compares national and international law of the right to a name. The fourth part reviews the protection of personal name according to the Civil Code. The fifth and the...
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Assessing brand fit using conjoint analysisBucker, Silke 03 1900 (has links)
Thesis (MComm (Business Management))--University of Stellenbosch, 2010. / ENGLISH ABSTRACT:
Many studies have been conducted on the occurrence of brand image transfer,
but very few of them have focused on one of the most important determinants
of such transfer namely, brand fit. Brand image transfer is the transfer of brand
associations, attributed to another entity, to the brand, while brand fit has been
defined as a consumer learning process that seeks to match those brand
associations held of the relevant brands involved. This study proposes to
assess brand fit.
Since a variety of brands were involved in this study, conjoint analysis was
used as a method of assesing brand fit. In particular, choice-based conjoint
analysis was singled out because of its capability to allow the relative
advantage of brands considered jointly to be ascertained. Brands might not be
able to be measured if taken one at a time. Both qualitative and quantitative
research methods were employed in order to assess brand fit using conjoint
analysis, which was the main reason for this study.
Rugby sponsorships were chosen to asses brand fit, as this particular game is
the second most-watched sport in South Africa, with the highest monetary value
attached to its sponsorships at the time of this study. The qualitative research
was accomplished by using focus groups to determine which brands were typically perceived to be associated with the Springbok rugby brand. The
different industries and brands used in the focus groups were selected on the
grounds of their being current, previous, and potential sponsors of the
Springbok rugby brand. The quantitative research was conducted by means of
an online questionnaire, sent via a link in an email to a chosen database on the
social networking site, ‘Facebook’. A screening question served to ensure that
only rugby supporters would be eligible to complete the survey. The
information was captured in ‘real time’ in the conjoint analysis software, thereby
determining which brands were perceived to best fit the Springbok rugby brand.
The realised sample was composed of a younger, more male-dominated group.
All respondents were also Springbok supporters who possessed sufficient
knowledge on the Springbok brand and sponsors. There were six brands
identified to fit the Springbok rugby brand, namely, Castle, Vodacom, SASOL,
Canterbury, Nike, and Adidas. These identified brands proved that the study
did indeed assess brand fit using conjoint analysis.
Conclusions were drawn that brand fit could be established in a variety of ways.
The most dominant ways were by leveraging the sponsorship, and also by
sponsoring on a continuing basis. These two ways serve to inform consumers
of the sponsorship, making them aware of the brands, and building the basis of
brand fit in their minds. Brand fit was also achieved based on similar brand
images of the two different brands.
It was found that brand fit was absolutely essential for a successful brand
image transfer. Before undertaking a sponsorship, it is important to establish if
a perceived brand fit between the various brands will be perceived. If not,
additional leveraging of the sponsorship, by means of a marketing campaign,
should be used to teach consumers the basis of the brand fit between the
various brands. / AFRIKAANSE OPSOMMING:
Talle studies is reeds uitgevoer aangaande handelsmerk beeld oordrag, maar
baie min van hierdie studies het gefokus op een van die belangrikste
determinante van diesins, naamlik handelsmerk pas. Handelsmerk beeld
oordrag is die oordrag van die handelsmerk assosiasies, toegeskryf aan ‘n
spesifieke entiteit, na die betrokke handelsmerk, terwyl handelsmerk pas
gedefinieër word as 'n verbruiker leerproses wat poog om die handelsmerk
assosiasies van die betrokke handelsmerke te laat pas. Hierdie studie poog
om handelsmerk pas te beoordeel.
As gevolg van die verskeidenheid handelsmerke betrokke in hierdie studie is
vereenigde analise gebruik as 'n metode om handelsmerk pas te beoordeel.
Besluitneming-gebaseerde vereenigde analise is gekies aangesien dit die
vermoë het om die relatiewe voordeel van handelsmerke wat as gesamentlik
beskou word vas te stel. Handelsmerke sal nie akkuraat gemeet word op
individuele basis nie. Kwalitatiewe en kwantitatiewe navorsing is gedoen om
handelsmerk pas te beoordeel met behulp van vereenigde analise, en dit was
die hoof doelwit van hierdie studie.
Rugby borgskappe is gekies om handelsmerk pas te beoordeel aangesien dit
die tweede grootste kykertal in Suid-Afrika het, asook die hoogste monetêre
waarde geheg aan borgskappe gedurende die tyd van hierdie studie.
Kwalitatiewe navorsing is gedoen, met behulp van fokusgroepe, om te bepaal
watter handelsmerke geassosieër word met die Springbok rugby handelsmerk.
Die verskillende industrieë en handelsmerke gebruik in die fokus groepe is
geselekteer deur die navorser op grond van huidige, vorige en potensiële
borgskap van die Springbok rugby handelsmerk. Kwantitatiewe navorsing is
gedoen met behulp van 'n aanlyn vraelys wat gestuur is deur 'n skakel in 'n epos
aan 'n gekose databasis op die sosiale netwerk, Facebook. 'n Siftings
vraag het verseker dat net rugby ondersteuners die opname voltooi. Die
inligting is, soos ingesleutel deur respondente, in die vereenigde analise
sagteware opgeneem. Sodoende was handelsmerke waargeneem as die wat
die beste pas het met die Springbok rugby handelsmerk, bepaal.
Die steekproef het bestaan uit 'n jonger, manlike dominerende groep
respondente. Al die respondente was inderdaad Springbok ondersteuners met
voldoende kennis oor die Springbok handelsmerk, asook Springbok borge. Ses
handelsmerke is geïdentifiseer om te pas by die Springbok rugby handelsmerk,
naamlik Castle, Vodacom, SASOL, Canterbury, Nike en Adidas. Hierdie
geïdentifiseerde handelsmerke bewys dat die studie inderdaad handelsmerk
pas beoordeel het met behulp van vereenigde analise.
Gevolgtrekkings is gemaak dat handelsmerk pas op ‘n verskeidenheid maniere
kan ontstaan. Die mees dominante is advertering van die borgskap asook, om
‘n borgskap te onderhou op ‘n deurlopende basis. Dit lig die verbruikers in
aangaande die borgskap, maak hulle bewus van die borgskap tussen die twee
handelsmerke, en vorm ‘n basis waarop handelsmek pas by verbruikers kan
plaasvind. Handelsmerk pas is ook bereik onder handelsmerke met soortgelyke
handelsmerk beelde. Dit is gevind dat handelsmerk pas absoluut noodsaaklik is vir 'n suksesvolle
handelsmerk beeld oordrag. Voordat enige borgskap onderneem word, is dit
belangrik om vas te stel of verbruikers wel ‘n passing tussen die verskillende
betrokke handelsmerke, waarneem. Indien nie, sal ekstra bemarking rondom
die borgskap gedoen moet word deur middel van 'n bemarkingsveldtog, om die
verbruikers in te lig, op grond van wat, handelsmerk pas tussen die verskeie
handelsmerke gevorm kan word.
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Brand building into PRC: a case study of Intel.陳肖珍, Chan, Chiu-chun, Peggy. January 1998 (has links)
published_or_final_version / Business Administration / Master / Master of Business Administration
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Internet governance in transition : just who is the master of this domain?Pare, Daniel J. January 2000 (has links)
No description available.
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網際網路資源標識與位址解析技術研究 / Research on Internet Resource Identifiers and Address Resolution Technologies黃勝雄, Huang, Kenny Unknown Date (has links)
Internet is the information space with the collection of resources, network protocols, resource identifiers and addresses. The resources include not only the physical resources but also the virtual resources such as information services. How to build the efficient identifier mapping mechanism and discover these resources is crucial for efficient use of all kinds of resources. The DNS is the most prevalent means of initiating a network transaction. It is the core of Internet and virtually forwards messages to desired destinations. With the growth of Internet, there are more and more applications and services are innovated with new identifier requirements. DNS simply isn’t capable to identify and resolve these resources.
This study describes the DNS technology and its disadvantages. Several technical approaches are evaluated. The study proposes a new Partial match mechanism for resource naming and addressing, which improves the DNS service features, supports the demands for advanced resource identification and resolution.
The main contributions of this research are:
1. Research on the issues of equal of simple Chinese characters and traditional Chinese characters; propose a solution based on the algorithm of IDN-Admin to implement the equal of simple Chinese characters (SC) and traditional Chinese (TC) characters, and design TC/SC conversion computing algorithm.
2. Evaluate directory service model in the DNS infrastructure
3. Propose internationalized domain name (IDN) administrative guideline for managing locality IDN implementation and operation.
4. Propose Partial Match Mechanism and multifaceted model. Partial Match Mechanism enhances naming service features and backward integrated with the existing DNS infrastructure.
5. Explore business considerations for multilingual name identifiers.
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Effects of Perceived Quality, Product Category Similarity, and Brand Breadth on Consumers' Perceptions of Brand Extensions: Tests of Categorization Theory and Cognitive Response TheoryLee, Dongdae 08 1900 (has links)
Various constructs are related to predicting consumers' perceptions of brand extensions. Among these, three constructs, perceptions of perceived quality (PQ) associated with the parent brand, product category similarity (PCS) of an extension to its parent brand, and brand breadth (BB) of the parent, are central to many brand extension studies. The purpose of this study is to clarify the roles of these three constructs and to pit predictions from an alternative theoretical perspective — cognitive response theory — against predictions based on categorization theory.
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Efecto del L-Name en la analgesia experimental inducida por Dexketoprofeno y Ketoprofeno.Viacava Sánchez, Andrea Paulina January 2005 (has links)
No description available.
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Ideologia e gerações em Aharon Megued: estudo sobre a personagem do imigrante judeu e o nativo de Israel no início do estado / Ideology and generations in Aharon Megued: study on the character of the Jewish immigrant and the Israeli native in the beginning of the stateWakrat, Anath Czeresnia 22 April 2013 (has links)
O conto Yad Vashem, do escritor israelense Aharon Megued, publicado em 1955, narra a história do avô Ziskind, originário da Ucrânia, que residia em Israel. Quando Ziskind soube que sua neta Raia estava grávida, pediu que ela desse para o filho que ia nascer o nome de Mêndele, caso fosse homem. A partir daí começa a discussão sobre a escolha de um nome típico da tradição europeia, defendido pelo avô, que se apresenta como um estranho para a família, ou um nome israelense, próprio de uma ideologia sionista, exigido pela neta. Esse conflito geracional revela uma crise de identidade profunda entre o imigrante e seus descendentes que se resume no choque entre o antigo e o novo, retratando as diferentes ideologias de um povo. / The tale Yad Vashem, of the Israeli writer Aharon Megued, published in 1955, tells the story of the grandfather Ziskind, from Ukraine, who resided in Israel. When Ziskind knew that his granddaughter Raia was pregnant, asked that she gave the name for her son who would be born Mendele, if he were a boy. From this, starts a discussion about the choice of a typical name of the European tradition, defended by the grandfather, who presents himself as a strange to the family, or an Israeli name, pertaining to a Zionist ideology, demanded by the granddaughter. This conflict reveals a deep identity crisis between the immigrant and his descendants which is summed up in the shock between the old and the new, showing the different ideologies of a people.
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Brand naming practices in China : an exploratory research into brand naming porcess of companies in Guanzhou and ShanghaiZhang, Yi 01 January 1999 (has links)
No description available.
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