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1	Den osynliga ingrediensen : Hur namnval styr konsumentensuppfattning / The invisible ingredient : How name choices shape consumer perception Flodberg, Rasmus, Olsson, Albin January 2024 (has links) Naming a dish or a product may seem straightforward, but the influence of the name can have a significant impact on how it is ultimately perceived, with the use of sensory descriptions potentially enhancing the value of a dish. The purpose of the study is to investigate how name descriptions affect consumer perceptions. The study was conducted at the School of Hospitality, Culinary Arts & Meal Science in Grythyttan with the participation of 37 individuals, who took part in a sensory test. The sensory evaluation was conducted using a liking test and CATA. The results of the study show that expectations and name influence play a significant role in consumer perceptions. The name of a dish, such as "crisis,""homemade," or "gourmet," creates both positive and negative expectations for the guest, which in turn enhances or diminishes the perception of a product and can be crucial in the choice of dish. Name influence expectations consumer test blind test sensory Namnpåverkan Förväntningar Konsumenttest Blindtest Sensorik Social Sciences Samhällsvetenskap